Back To Top
Beach Grit

mobile banner
banner

Breaking: Maverick sale in trouble!

Chas Smith

by Chas Smith

A tawdry soap opera featuring supermodels and sunless tanning!

The champagne has not yet dried in Half Moon Bay but tears may soon replace its glistening shine. Tears or rain. You recall just two weeks ago when the World Surf League scored the deal of a lifetime by purchasing the Titans of Maverick contest for a song from Griffin Guess’s Cartel Management.

The world’s second most famous big wave surf contest is where it has always belonged. In Pete Mel’s ample back pocket. Kelly Slater could have surfed the event. Josh Kerr too. Any and every World Surf Leauger who dared to dream.

Well, today that dream may have died and all thanks to sunless tanning.

Griffin Guess’s Cartel Management, you see, was originally trying to sell the rights to Maverick for at least $1,000,000.00. When nobody bid the WSL swept in with a 1/2 price offer that was accepted. Apparently, though, $500,000.00 is not enough. Let’s turn to the august Monterey Herald.

Segler Holdings ranks as one of Cartel’s largest creditors. Last November, Segler won a $700,000 decision against supermodel Marissa Miller, a Santa Cruz native, for breach of contact for failing to promote a sunless tanning line. Cartel, which is owned and presided over by her husband Griffin Guess of Capitola, served as her agent in the transaction.

Four months after Segler Holdings won its suit, Cartel filed for Chapter 11 bankruptcy. In all, it and Titans of Mavericks owe their creditors about $3 million.

The permits are considered one of Cartel’s few valuable assets, as it acknowledged in its own filings to the court last month.

A decision by the U.S. Bankruptcy Court’s Central District is expected by Sept. 13. After that, the sale would still be contingent on the harbor district approving the sale and the transfer of the permit at its Sept. 20 meeting.

Who would have ever thought sunless tanning could lead to such trouble?