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One company to rule them all?

Chas Smith

by Chas Smith

This is the dawning of the Age of Aquarius!

Derek Rielly’s reporting yesterday on the possible, even probable, sale of Rip Curl was first-rate journalism and what you have come to expect from our Bondi bureau. What you have come to expect out of our America Cardiff-by-the-Sea bureau is cut-rate journalism and I had a cut-rate rumor just days ago that I failed to deliver.

And wonderful, but unconnected, friend told me, “Guess what… Quiksilver is going to buy its two biggest competitors.”

I thought, “No. No they are not….” and continued Google image searching Griffin Guess.

But then Derek’s story sparked my memory and maybe my wonderful, but unconnected, friend was on to something. Oaktree Capital owns Quiksilver. Oaktree Capital owns Billabong’s debt which Billabong is having trouble servicing which could mean a takeover.

If Oaktree Capital were to purchase Rip Curl, and it is rumored that they are in fact a suitor, then “Quiksilver” would indeed be buying its two biggest competitors.

The prescient Brothers Marshall once made QuikBongRip t-shirts.

Who would have ever seen this maybe day coming (except for The Brothers Marshall)?

And who stands to gain the most?

I would think they would all maintain their distinct consumer facing identities but probably share distribution/blah blah/whatever/business stuff. Will you be excited to buy? Excited about the innovation? About the dynastic future?

Oh you should be.