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Official: Billabong + Quik one company!

Chas Smith

by Chas Smith

"Hanging ten" together!

Did you ever believe that you’d live to see the day when the two biggest surf companies in the world, Billabong and Quiksilver, united into one? Well congratulations! You did!

Now this is super crazy deep insider information but also on the Wall Street Journal under the headline Seeking Surfing Synergies: Quiksilver and Billabong Hang Ten Together and I don’t subscribe but let’s read the free snippet together.

The parent of the Quiksilver surfwear brand has agreed to acquire rival Billabong International Ltd., combining two of the largest active sports brands as the industry is undergoing a major shakeout.

The combination would create a global player with ubiquitous brands, about $2 billion in annual sales and 630 stores in 28 countries. But both Quiksilver and Billabong have struggled in recent years with declining sales and corporate restructurings.

Restructurings?

Hang ten?

This is maybe the least interesting news of the week (John Florence Sr. losing more integrity wins) seeing as the same finance corporation owns both’s debt but you made it to the day when Kelly Slater and Andy Irons rode for the same company.

How does it feel?

Are you thrilled?

Does this restore your faith in humanity?