Kelly Slater launches Outerknown and Instagram melts down.
Kelly Slater and team officially launched OuterKnown today and bravo to them and let us celebrate! Outerknown, according to the website:
… explores the relationship between function, style and sustainability. As designers, it challenges us to build better, more sustainable products. As producers, it asks us to lift the lid on our supply chain, bringing the consumer along on our journey to transparency. As storytellers, it enables perpetual evolution of our brand vision. As athletes and performers, it pushes us to formerly impossible levels. As global citizens, it offers the opportunity to observe this multi-cultural world we live in and bring together seemingly unconnected people and ideas for the purpose of discovering the next Outerknown.
Kelly announced via Instagram and the people went crazy with celebration!
“How can you sell something called the ‘Vagabond Cargo’ for $195? You know what vagabond means, right?”
“No one is going to buy a $120 shirt.”
“Way above my pay grade. Holy shit.”
“Nope. Keeping my dollars.”
“RIP OFF!!!!!!!! Good luck selling this overpriced crap.”
“I can use $100 to better someone’s life rather than blow it on a tshirt.”
“Outerknown? More like Outofmypricerange.”
And, come now, people. Why so sour? I will admit that to buy expensive just to look expensive is very very un-chic. The boys with designer scoop necked Ts at the bar are silly, they just don’t know it yet. “Updated Pauly Ds” as my wonderful friend calls them. Clothes, in fact, that say “look at me” are not good. But quality costs money. Fit costs money. Proper drape costs money. Sustainability costs money. Part of the reason this globe is sinking into a warmed abyss is because cheap consumer goods.
I really and truly hate defending the expensive t-shirt because it has become such a “thing” but you all made me do it.
So fuck you.
Come here to see Kelly’s shoot with Ben Watts, dressed in Ok, for GQ.
Go here to shop.