And I’m starting to become worried, to become, at the very least, concerned. The World Surf League’s President of Content, Media, Studio, Etc. Erik “ELo” Logan announced his departure from the Oprah Winfrey network, embrace of “a new journey” through the exciting universe of professional surfing almost exactly one year ago from today.
A bigger smile.
Oh we mocked, chuckled, cajoled because that’s what we do. His Instagram profile featured picture after picture of bigger smiles, SUP-life, Manhattan Beach shred fun, ripping, a thorough, joyful expression of surfing’s uplifting qualities. Its unique ability to inspire and heal. Its transformative properties, as it were.
Two months ago, President Logan went missing. One month ago I became worried, sarcastically, and wrote a story.
Today I am genuinely concerned for last night I had a terrible nightmare. That the Ziffs, Co-Waterpeople of the Year Dirk and Natasha, were actually very bad slave traders who lured simple, kind folk struck blind by the glories of surfing to Santa Monica. There they met Kelly Slater, “worked” on professional surfing, told their friends, “Can you believe I get to do this for a living?” Threw shakas, drank hazelnut/kona blend coffees.
Then, when they reached peak “stoke” the Ziffs would turn them into donkeys and sell them to the highest bidder for lives of toil in the salt mines. Very much like the whole Pleasure Island, originally called “Boobyland,” scenario in the Walt Disney classic Pinocchio.
A horrible, terrible nightmare but could it actually be true?
David Lee Scales and I discussed the possibility yesterday and also many other things tangentially related to this grand surfing salt mine life. Worth a listen?
Yes, but only if you yourself would not like to be turned from wooden boy into beast of burden.