Bravos to the moon.
I think it is now safe to say that no sporting governing body, professional or otherwise, has experienced a string of successes anything near what our World Surf League has in the past few months. Win, win, win, baby, win. What began as one of the most watched events in history, Final’s Day there on Lower Trestles cobbled stone, led directly to WSL Senior Vice President of Tours, Head of Competition Jessi Miley-Dyer being named one of the august Sports Business Journal’s “Game Changers” for 2022, buoying World Surf League owner Dirk Ziff rocketing up Forbes definitive list of American billionaires and now this.
Being shortlisted for the “Purpose and Sustainability” prize at the Leaders in Sport Awards proudly presented by Abu Dhabi.
For those who have never been to the United Arab Emirates, the beautiful country that counts the aforementioned Abu as its capital, let me share that both purpose and sustainability are tantamount. Desalinization plants allow the desert to bloom. Tallest buildings in the world shoot to the moon in nearby Dubai.
Golf courses where there was once only sand.
Bugattis replacing camels.
The WSL did not win, I think, but being considered victory in and of itself.
Those plants, planted near Bells Beach in Australia saving… something.
Plants planted elsewhere doing the same.
Never has greenwashing looked so good.
Bravos to the moon and/or Burj Khalifa.