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VF Corp CEO Bracken (left) tells Vans employee to beat it. Photo: Bad Santa
VF Corp CEO Bracken (left) tells Vans employee to beat it. Photo: Bad Santa

Vans parent company celebrates annual holiday mass sacking by shredding 500 workers ahead of Christmas!

Ho ho ho!

It’s that most wonderful time of the year, the joyous season when children make lists of what they wish to see under the tree, old friends reunite over a warm mug of nog and Vans parent company VF Corp holds its annual mass layoffs. This year Christmas came early for 500 employees who were executed before the calendar even flipped to December.

Likely dressed as jolly old Saint Nick, CEO Bracken Darrell “looks to speed up the turnaround of the company’s Vans division and overall North America business, while cutting costs,” according to Shop Eat Surf.

The official statement read, “As part of VF’s new Reinvent strategy, and with the aim of improving operational efficiency, we have eliminated approximately 500 salaried positions across the company globally. While these decisions are never easy, they will give us the financial flexibility to invest behind our brands and better position us for long-term growth. We’re committed to handling this restructuring with dignity and respect for all involved and want to thank those impacted for their valued contributions to VF.”

Like the sound of sleigh bells jing-jing-jingling.

But, quickly, what sort of name is “Bracken?”

Anyhow, back to Shop Eat Surf, “VF in the quarter ended Sept. 30 reported revenue of $3.03 billion, down 4% in constant currency. The company’s net loss totaled $450.7 million, compared to $118.4 million net loss in the year-ago period, with the widening partially attributed to the ruling on a tax case stemming from the acquisition of Timberland.”

Woulda been a lot cooler if they acquired Timbaland instead.

Oh well.

Happy Holidays!

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28 Comments
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tim_nelsen

we fiddle ’em with butter and oil then toss ’em o’r our shoulder…keep the codfish~

Italo Post Heat Interview

Keep Dane and Joel (for laughs)

REO Speedwobble

Core is Poor, apparently

mike m
channelbottom

On a slight tangent, what the fuck is it with people dropping the suffix ‘-tion’?

“There has been a disconnect between the blah blah blah…”

“As part of VF’s new Reinvent strategy,”

-TION! Muthafucka!!! -TION!!!!!!

c4

Not enough time in the day for complete words.

disqus_00d1gIXedO

mofos be shunning the -tion

REO Speedwobble

It’s “addicting” for many

Black Rubber

Nothing says Harvard Business School quite like “Bracken”.

Rocks local

I paid southwest $8 to read this shit on an airplane. Surfads made it worth it. Happy holidays!

tim_nelsen

SXSW: please fwd $8 to surfads@…I just did!

ps…RL, did you safely land da plane?

Rocks local

Like butter

Dogsnuts

Bracken?! That’s the ferniest name I’ve ever heard!
Xox

Com Turren

and I’m sure VF Corp’s CEO and all the other top level executives similarly tightened their belts and took pay cuts

V3 Rocket
Mapski

I wish VF Corp would buy the WSL.

Sean Connery

The only downside would be all the wildcards Tosh Tudor would get for being a nepo baby.

BIZERKA
Rich Marx

Anyone remember when the Vans employee that ordered shoes from the overseas factories got arrested for taking like 5 mil in kickbacks? Would have been mid 2000’s.

Rich Marx

Also the VF Corp CEO is a one of those businessmen who posts screeds on linkedin. That’s all I need to know about the guy.

ValiantScorn

What would Nimrod say?

Stick man

Dam only $3.03 Billion? fuckin losers.

@surfads

Before they just worked for Vans. Now they get to live in one!

Andy C

From Off The Wall to Off The Payroll

JohnsKnees

Since 66 to youre 86ed

Dogsnuts

The head honchos have a chequered past!
Xox

Andy C

cunts

tim_nelsen

lines in the sky are not blow…and castles made of sand, etc.


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