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Rumor: Surfer magazine being sold!

Chas Smith

by Chas Smith

Is the crown jewel of surf media (ha!) trading hands?

And there you have it. Surfer magazine, the one-time crown jewel of surf media, is allegedly being sold from its parent company TEN to an undisclosed buyer.

Ooooo-ee! (purportedly)

Details are more… ummm… drunk than usual because I am currently in Mexico.

But highly placed sources are telling me that a deal has been struck (possibly) and don’t worry. No amount of tequila will keep me from chasing this story to its hilt. I will turn over cactuses. I will go to the agave fields. I will tell bartenders, “Don’t make it too sweet. I hate saying ‘skinny margarita’ but I don’t want any mixer. Just lime juice. Lime juice and tequila.” I will drink my lime juice and tequila and then order another until we have names and we have numbers.

In the mean time, how much?

Let’s think about it together for a minute. Surfer is a wonderful brand even if it is somewhat tarnished by a lily-livered Editor-in-Chief. It has bars scattered from Jacksonville to Turtle Bay, it has a recognizable font, it has a history and a back catalogue.

It’s like The Surfers’ Journal if The Surfers’ Journal sucked and had bars in Jacksonville and Turtle Bay!

But really.

How much?

How much would you spend for Surfer magazine? And before you toss up some very clever but super snide comment really think about it.

Could you Make Surfer Magazine Great Again?

What would you do?

Would Editor-in-Chief Todd Marinovich be involved?

And does this mean that surf media is trending upward or… not?