Online clothing juggernaut celebrates the pro surfer turned clothing designer with a most lavish profile…
To make to the home page of the world’s biggest men’s online clothing store y’gotta either be a style icon like James Dean or Steve McQueen or a gorgeous figure such as Eddie Redmayne. Easy? No it ain’t.
The last time Mr Porter came to Australia doin’ shoots my old mag, Stab, was in the frontline and me and my biz partner were lined up. They got here with all their stylists and photographers and men in tight suits with ankles showing and pocket squares tapping away at big phones, howevs, and never called.
Our distress was amplified when our pals from Monster Children were dressed “street style” and feted in its journal. When I saw, the loudest gasp popped out of me while my biz partner sobbed silently.
Anyway, Luke Stedman, the 38-year-old one-time world tour competitor, has begun cutting himself a slice out of the fashion pie with his brand Instedwesmile.
High-ish fashion meets surf is how you’d describe it if you wanted to avoid the usual platitudes. Four collections a year; sixty pieces in each.
And so when Mr Porter came to Australia looking for men to yank into style-stardom, it was suggested by the editor-in-chief of Russh magazine, Jess Blanch, that they’d be doing the world a disservice if they didn’t profile Steds. He is, after all, something of a big dish, and his surfing bona fides are impeccable. Eleventh in the world at one point.
Don’t you just want to bury your face in the weave of his pants?
I can relate to this so much right now. 3 months ago i got diagnosed with a rare arthritis in the spine and theres was a huge possibility i might never surf again or walk even. But luckily it wasn’t quite severe enough yet and now i am in the process of rehabbing to hopefully get back in the water in the up coming months. But really how do people live there lifes, cause i was sure thinking of ending it also. Luckily that won’t be happening anytime soon. Thanks for sharing