Julian Wilson Audi
…Julian Wilson is an extremely engaged consumer of cars. His ride here is as captivating as a teen girl with a naked navel between trousers belted very low and a t-shirt cut very short.

Why Surfers are Driving Audis

Can Julian Wilson, Mick Fanning, Taj Burrow and Josh Kerr really be wrong?

In the good old days, there were no Audis. Surfers drove ugly long-snouted station wagons and those fat maggots called Kombis. Every surf trip was a pain-in-the-ass that kinked the spine and drained the wallet in gas money.

That was back when the surfer was damned, persecuted, ostracised; when he was wild and deadly. When we were radicals and self-proclaimed wave-dancing outlaws, however fatuous.

Our fascination with being hard-core changed sometime in the nineties when the money spigot got turned on. Pro surfers became millionaires. Whomever happened to fall into the surf clothes game early drowned in his dividends.

The rest of us on the periphery soaked a little in it, too. Shapers made some cash if they were smart enough to market ’emselves. Even the toy-collecting graphic designers who enslaved ’emselves to brands were scooping up six-figures.

And so, naturally, our car of choice changed.

Who wants to be broken down on the side of the road or driving a car that sounds like it has asthma or swallowed by a cabin of grey plastics and cheap digital clocks pressed into the dash when we could be embraced by the finest in German engineering?

No, it ain’t Mercedes (median age of owners, 55) or BMWs, (a garish kind of teutonic Subaru).

Audi. Don’t the name just ring? Cars so graceful and beautiful they make our dreary lives seem richer. Luxury in simplicity.

Ask Julian Wilson, whom I see patrolling the streets of Bondi in a black A1 (with co-pilot Jimmy Lees) or Josh Kerr, rolling through Baja in a Q5, or even Mick Fanning, in his nut-brown A4.

Josh kerr and his s-line series q5.
Josh Kerr And His S-Line Series Q5.

Luke Stedman had a S-series wagon; Andy Irons drove a Q7, Bruce drives an A4. Taj Burrow’s three-litre  A6 became legend among his pals as it was handed from one to another, a lifeboat to his carless friends.

The three-timer mick fanning and his audi a4 avant.
The Three-Timer Mick Fanning And His Audi A4 Avant.

When Matt Biolos goes surfing at Lowers he doesn’t sling his Couch Potatoes and Rockets in a Dodge; he chooses a sleek black Audi A3 Sportback.

The Audi is an angel that stands in quiet piety among a crowd of grotesque bland.

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gannysesh
gannysesh
11 years ago

Good timing. Audi just put out a video starring Mick Fanning. It’s called Audi Lifestyle Experience: Surfing with Mick Fanning https://vimeo.com/127893517

Chris Binns
Chris Binns
11 years ago

I’ve got one and it’s shit.

david
david
11 years ago

cool ad.

Drunken Angel
Drunken Angel
11 years ago

poseur core.

Mahdi
Mahdi
11 years ago

Audi is so 2014

Tom House
Tom House
11 years ago

No no no. You buy a new car, take it to the beach once, become unhinged at the intrusion of sand and wax, then immediately buy a second, beater car to take surfing.

YOU DO NOT PUT SAND IN THE AUDI.

thebitchycrab
thebitchycrab
11 years ago
Reply to  Tom House

…that ain’t true! They respond well to little dunes on the seats, on the floor, in the door sills. And I’m not one for throwing towels under my ass and so I sit, wet, on my cloth seats. Six years I’ve been doing it and the foam hasn’t collapsed and the colour is roughly the same as it was when I scooped it up…

Trogan Fan
Trogan Fan
11 years ago
Reply to  thebitchycrab

haha, you have cloth seats.

thebitchycrab
thebitchycrab
11 years ago
Reply to  Trogan Fan

How could I ever sit on the stretched and dyed hide of a slaughtered cow? The Bitchy Crab is vegetarian above all.

Tom House
Tom House
11 years ago
Reply to  thebitchycrab

Oh but it is true. If you can afford an Audi, then you’ve got 2 or 3k lying around (at least you should, else that Audi was a bad financial call) for the purchase of a rusted but reliable Toyota/Volvo/Subaru which will absorb sand and seawater with a laugh, while the new Audi remains pristine as f*ck.

Trogan Fan
Trogan Fan
11 years ago

Don’t be fooled – the pros driving Audis are as rebellious as ever, but their rebellion is turned inward now. They know that 90% of surfers can’t afford an audi and they’re just throwing it in your faces.

thebitchycrab
thebitchycrab
11 years ago
Reply to  Trogan Fan

…a common complaint. But, wait! The canny shopper can find a three-year-old A3 Sportback, minimal ks, at the same price as a new Toyota compact or Hyundai. Why wouldn’t you?


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