Like, would you?
Who doesn’t love an expertly designed pair of surf trunks? The right length, a silhouette that doesn’t balloon, materials of soft cotton or nylon that smooch the hams.
What’s the most you’ve paid for a pair of trunks? A c-note? Two or three hundred for a pair of Orlebar Browns? I live in the things and usually consider no price too outrageous for something that’ll carry you through a summer.
But would you ever consider paying $725, which is the suggested retail price of these trunks from the French house Saint Laurent? These polyester and cotton trunks are from the brand’s “Surf Sound Collection” and are available for pre-order with a late February.
What does nearly a thousand dollars buy? The details are extensive. A mesh lining, a button fly, a waistband coin pocket and “a back loop with Saint Laurent Surf Signature engraved metal bead.”
If you find yourself intoxicated by the collection, you might like the $520 flip-flops.

A surf themed jacket for $3680?

Or a surf and skateboard pendant necklace for $705.

A log for $11,000?

Maybe a $310 trucker hat?

Of course, your pals at BeachGrit live partly by the motto that good design shouldn’t cost the earth. And, so, on sale very soon, is our new batch of surf trunks. All the features of a Saint Laurent trunk but for $US65, posted anywhere in the world!
Coming next week!

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just wait till get on Marshall’s for $19.99 a pop
This Saint Laurent collection is called “Shit we found at the Long Beach Flea”
Ah but the key words here are “good design” and I’m not seeing it from the saint laurent house of couture here. However the trunks from Mr Crab x Rama Mccabe house of couture look excellent. My only concern being the button fly. Firstly because my fluctuating girth makes wearing button fly trunks a challenge – nothing like arriving at the beach to discover you cant button up your trunks. Secondly because as a young grommet I attempted an advanced move in the shorebreak in front of the watchful eye of several 15 year old girls, only to wipe out and get washed up on the beach sans trunks due to a mid beat down button failure – the burning shame haunts me to this day.
if you have paid $300 for a pair of trunks you have no business using this tone in an article
Macklemore? is that you…
To ensure successful sales, I do hope the Beach Grit Florence Broadhurst shorts come in size 38 and up!
I don’t think Derek will be spending $275 for Orlebar Browns next summer!
the fongs are sweet. gimme
Slater just made this brand up to make his other shit look reasonably priced
What’s the inseam on those Beachgrit© trunks Derek? Like 9″?
4 inches my friend… for modestly hung gentleman only.
4″? fuck, i gotta worry about my boys at that length
…yes, four! I just measured! The fit man will stun the world.
guess this is a Knost burning-free zone now?
They’ll probably make more money off this line than Quik would off their newest.
And those BG boardies look great, but I need ties!
I’d buy a BG tie and maybe even jock it beyond speaking engagements and quinceañeras.
Gahhh, I thought of this the moment after I clicked “post.”
As long as we’re not at the same quinceañera it’s okay.
…it’s the contrast effect. Let’s examine! “In a now-classic study published in the Journal of Marketing Research and repeated in the excellent Yes! 50 Scientifically Proven Ways to Be Persuasive, Williams-Sonoma had a $275 bread maker listed in their print catalog, and almost no one was buying it. When they introduced a similar bread maker for $429 and positioned it next to the $275 bread maker, sales of the $275 bread maker nearly doubled.”
so they will kill it when they release the $1450 pair!!!
zero times “nearly doubled” equals zero.
I recognize those trunks! cheers Mr Crab! though my lovely lady said “they would look better if you were 21 and buff” Sob…
Jeff Spicoli called. He wants his jacket back.
I’ll take the jacket and the log!