Power to the little people etc.

Tracks magazine has returned to its surfer roots after more than four decades in the paws of various corporate masters.

The magazine’s editor Luke Kennedy along with Peter Strain, David Mulham, Greg Cooper and Damian Martin have bought the title from nextmedia who bought it from Britain’s emap in 2007 who, in turn, bought it from MasonStewart in 1997.

Founded in 1970 in a little beach shack at Whale Beach by Dave Elfick, John Witzig and Alby Falzon, and launched to capture the counter-culture movement then sweeping through surfing, Tracks was a newsprint version of Falzon’s zeitgeist snatching Morning of the Earth.

A little history from Warshaw’s EOS.

Tracks shifted tone in 1974 with the hiring of arch wit Phil Jarratt, one of surfing’s finest and funniest writers. Tracks paid close attention to the rise of professional surfing, and jettisoned much of its nonsurfing editorial platform. Editor Jarratt wrote a kneeboard column titled “Cripple’s Corner,” and Queensland’s soon-to-be world champion Wayne Bartholomew surfed in the nude for a 1976 cover story. A new and hugely popular Tracks feature was Captain Goodvibes, a boorish cartoon surf-pig superhero. Tracks’ circulation by mid-decade was 40,000, larger by far than any previous Australian surf publication. The magazine’s reputation held steady under the editorial stewardship of Paul Holmes, followed by Nick Carroll (both of whom went on to edit American surf magazines). Articles continued in the Jarratt style: smart, funny, and more often than not snide.

As Carroll later put it, Tracks “truly defined the Australian surf mag.”

By the late ’80s, Tracks was being challenged by 1985-founded Australia’s Surfing Life and the 1987- founded Waves, both eager to probe the raunchier limits of sophomoric surf-related humor. The new material caught on; by the time Tracks editor Tim Baker left in 1991 to work for Australia’s Surfing Life, the older magazine was a deflated, if not defeated, power.

The employee buy-out continues a new trend in surf media ownership where surfers get back into the game after decades of surf magazines being the golden eggs of non-surf co’s.

Think, Doherty and Jon Frank, Surfing World; Murdoch, Bainy and co, White Horses.

"I couldn’t be prouder to see it get underway in my home town," said Ryan Callinan.

The World Surf League has pivoted, successfully, from a disastrous campaign to host an event at Lennox Head, to Merewether, a couple of hours north of Sydney.

Merewether, famous for its multi-generational talent, including four-time world champ Mark Richards, Matt Hoy, Ryan Callinan, and Craig Anderson, was an irresistible choice for the WSL, given the NSW state government had been strung up on a rack of frustration after Lennox locals turned on the event and was desperate to get a contest, anywhere.

Some quotes.

“The NSW government and World Surf League worked together to ensure that this competition went ahead,” said NSW Deputy Premier John Barilaro. “Sun, surf and sand are a way of life in our regional coastal towns and we’re doing everything we can to ensure our coastal communities can reap the recreational, tourism and economic benefits that surfing provides.”

“WSL is excited to be commencing the Australian leg of the CT at the world-class break in Newcastle,” said WSL APAC General Manager, Andrew Stark. “We sincerely thank the NSW Government for all of their support in not only holding a CT event but for also agreeing to land our flight and accommodating our quarantining international competitors. We’re also extremely thankful for the support of the City of Newcastle to enable the event to proceed and we look forward to working with the local community in the delivery of the event.”

“I couldn’t be prouder to see it get underway in my home town,” said Ryan Callinan.

A chartered bird is gonna bring the tour’s surfers, men and women, into Sydney, mid-March, for two weeks quarantine before the tour leg starts.

Event dates are April 1 to May 31, although this encompasses the other three “tentative” CT events, Bells, Margaret River and the Gold Coast.

Victoria, WA and Queensland have been real trigger-happy on border closures and deeply hostile to opening their doors even to Australians travelling interstate.

Word on the street is the WSL has been sniffing around Pacific Palms, a dreamy stretch of beachbreaks a little north of Newy.

More if it develops.