Make longboarding great again.
Since trust fund billionaire Dirk Ziff purchased the Association of Surfing Professionals for free, in 2015, and re-branded it the World Surf League, it has been known for two things. 1) hating live surfing, preferring waves to be observed in a comfortable setting after they’ve already been ridden and 2) a progressive politics including, but not limited to, whatever is currently en vogue amongst Oberlin College undergraduates.
Occasionally called the “Woke Surf League” by haters and internet technicians, the “global home of surfing” does not seem to mind and also does its best to be a good ally for social causes including, but not limited to, planting a bush in Western Australia.
You can imagine the shock, then, when the League’s acting longboard tour chief, Kirra Seale, turned to none other than Donald Trump in order to shore up the 9-foot-plus offering’s sagging fortunes.
Surf fans, of course, know that the longboard tour has been long ill-thought by the World Surf League’s other chiefs who enjoy belittling the nostalgic dance. Last year, longboard fans had to turn to static Surfline cams in order to watch their heroes and heroines glide. Two years ago, sitting champion Joel Tudor was suspended in the most draconian of fashions.
Not even Sasha Jane Lowerson’s inspirational story of becoming both the first man and the first woman to win a professional longboarding event seemed to help.
Enter Donald Trump.
Kirra Seale, who once competed on the longboard tour herself was, nearly two years ago, promoted to “overseer” of the show alongside Tory Gilkerson, promoted to head judge.
“I am proud to welcome two great leaders to the forefront of longboarding in Kirra Seale as the Senior Manager of the Longboard Tour and Tory Gilkerson as Longboard Head Judge,” said Jessi Miley-Dyer, World Surf League then SVP of Tours and Head of Competition, now Chief of Sport, at the time. “This is an exciting chapter for longboarding, and I am confident in these two women at the helm. I look forward to working with Tory and Kirra to continue to develop and grow WSL’s Longboard Tour and competitive opportunities for surfers.”
Miley-Dyer might have been lying, however, as she continued to belittle the cross-stepping corp by actively not promoting any of it and also chopping contests and probably prize money.
Re-enter Trump.
Days ago, Seale was seen cozying up to the polarizing United States Presidential candidate alongside her husband, Billy Busch, whose name is eerily similar to Billy Bush of “grab-them-by-the-_____” fame. Trump offers his signature thumbs up while various babies are pressed toward him. It must be assumed that the topic of professional longboarding was floated. How it used to be the only surfing around but is now a lightly-regarded clown show. I would imagine Trump, who trades in sentimentality, was moved. I would imagine he will discuss potential ways to make longboarding great again.
Though how do you think this power move will play in the World Surf League’s new veterinarian offices?
A civil war brewing?
More as the story develops.