Kelly Slater with Tomo surfboard.
"Slater Designs number one! Always number one!" says Kelly, while the great surf journalist Nick Carroll prostrates himself before his pro surfing equivalent. | Photo: Steve Sherman/@tsherms

It’s official! Kelly Slater has “70 percent of Firewire!”

Firewire founder Nev Hyman and the joy of Kelly Slater taking the wheel of his biz… 

The Firewire founder Nev Hyman knew he’d done it, knew he’d created the game changer he’d been working on for 30 years when he was on a layover at Helsinki airport, Finland.

On an email, the Tahitian surfer Michel Bourez had written that he needed new boards for Teahupoo. Adjust this, change that etc.

Nev, who let’s be honest, was until that point happy swallowing the flaxen-haired gals loping by in their torn denim and bustiers with as much gusto as he was his inhaling his little espressos. What man with blood still in his veins doesn’t? But Nev opened up his AKU Shaper software, made the adjustments and emailed ’em to the Firewire factory in Thailand.

Nev knew they’d be finished, packed, and then sent to Tahiti where, four weeks later, Michel would open up the giant box and see his new improvised sleds.

Nev closed his computer and thought, “I’ve done it. Boards, one hundred per cent finished, without me touching ’em.”


You ever hear of Nev Hyman? Maybe not. Short memories. Before I swing into the biz of Kelly Slater and his “70 per cent-plus” stake in Firewire, which is now official and there’ll be a press release from Firewire shortly, let’s talk a little about Nev. It’s worth the circumvent, it’ll give you a handle on the brand, so hang in there.

Nev is a 57-year-old surfboard shaper from Perth in Western Australia. When he was 20 he shifted to the Gold Coast and, soon, became one of its most popular shapers. Nev Surfboards – who thought that name could fly?

Nev Hyman
This is Nev Hyman, almost 60 but still cute as the proverbial red-tinged button! Those curls refuse to quit! And guess what he’s got up his sleeve! A plan to save the world. More next week!

But Nev was always a smart cat. In the late eighties he was the guy who threw it on the line to not only champion machines that could shape boards from a computer program, but poured money into it. His dream was to shape a board on his laptop, send the details to a machine, and have it finish the board 100 per cent. Ready to ride.

The APS3000 and AKU Shaper machines and Shape 3-D software exist because of Nev. Because he believed in the technology even when it was deeply unpopular to do so. Because as much as he loved shaping, as much as he got off on those lucrative 15-board-a-day runs in Japan where he’d shape so much his fingers would bleed, he wanted to design. He wanted to watch a guy at Pipe, adjust his shape accordingly and, a few hours later, the new improved board would be on the sand ready to ride.

Nev shaped boards for every great surfer around, from Andy to Taj to Kelly and more. His retro-rocket and kick-tail models in the nineties were championed by the best local surfers.

What Nev struck on his way to creating a process that’d make 100 per cent finished boards possible was the impossibility of doing it with regular polyurethane blanks. Too much movement in the machine.

And then Nev heard about the Western Australian shaper Bert Burger and his unique process of building boards via his Sunova brand. Nev bought the company, brought the Burger family over to Queensland and, together, they started working together on what was, still then, Nev surfboards.

In 2005, new investors came in, and the former pro surfer and co-creator of Tavarua (as well as the clothing brand) and VP of Reef was brought in as General Manger, something that’s gotta happen when you’re creating something you want to be… big. That’s going to shift the entire industry.

The group took the brand to a trade show in San Diego and the response was encouraging. But when they got back to Queensland Nev faced an uncomfortable request.

As in, the name ain’t gonna cut it.

Nev? The brand’s 30 years old. This is… new. Nev was working with some of the smartest marketers in the biz. He took it on the chin. Mark Price, who’d become CEO in 2007, came up with Firewire, which went down well with Apple computers. Miraculously, after legal back-and-forthing, and the realisation that Firewire surfboards was only going after the surfboard biz not our souls, Apple backed off.

The next few years were various shades of hell. Production was tough. Taj Burrow was winning events on the boards, demand was there, but the factories in San Diego and Burleigh Heads just couldn’t get it right, says Nev. As well, there was the issue of “piece rates.”

In the surfboard game, historically, you make x-amount for your part of the process. Glasser gets whatever, ghost shaper, whatever, all the way down the line. It works when there’s a dozen or so boards a week. When the process is streamlined, when the production line is jamming hundreds of boards a week it’s unsustainable.

Hence the company’s move to Thailand, where it owns two factories. Nev ain’t one to shirk the Asian origin of Firewire’s boards. The factories are spotless, he says, there’s no dangerous chemicals like acetone, catalysts etc, 60 per cent of the workers are gals (hello ladies!) and they’re all paid higher than average wages. Nev figures, what’s the difference between jobs created in Thailand and those created in Australia or the US? We’re global, yeah?

But back to Kelly. Firewire approached Kelly midway through last year. Kelly happened to be on the market, too, looking for something to pour his formidable intellect (and wealth) into. He bit, he bought.

“I said to Kelly, you will not only be the best surfer in the world but the best surfboard-designer,” says Nev. “Combine that level of intelligence (Kelly has a law degree) with the tools we’re providing him and can you imagine where he’ll take it?”

Already, working with the Lennox Heads shaper Daniel ‘Tomo’ Thomson, the pair have concocted a little something that will appear in the Firewire range in six months or so. Revolutionary? Tomo and Nev think so.

“I couldn’t believe what I saw. It was aesthetically beautiful, complex but beautiful. All of Tomo’s stuff had excited me – with reservation. But the curves on this board would make any shaper weep with happiness. This is going to completely blow everything away. It’s going to be sensational for Firewire…”

Just in: Surf Industry Coup!

Quiksilver CEO Andy Mooney kicked from his perch. The streets erupt.

Quiksilver, grandest old dame in the surf industry, just kicked their Disney CEO to the curb. That’s right, just hours ago Andy Mooney, who came to Quik by way of Nike and Disney, was ousted. He is, as you read, crying on his white leather Carlito sectional in his Hollywood Hills mansion. Neighbor Rob Dyrdek is doing his best to provide comfort.

Mr. Mooney’s tenure was strange and he was probably never the right fit. First off, he was Scottish (what Glenn Hall purports being). And, second off, he was best known for creating the Baby Einstein vertical underneath the Disney Consumer Products banner. Hmmm. He ruled over what Dane Reynolds described as “the bloodbath” firing many people. And if we are honest with ourselves, many of those people should have been fired. Did you ever go to that Huntington Beach campus? Lots of bodies behind lots of desks doing god only knows what. Dreaming about how sick Rossignol skis work? But then he started firing willy nilly and I know of a few that he tried to re-hire directly after firing. The spilled blood of the salaryman is an aphrodisiac.

In all fairness, Mooney was trying to turn the company around but maybe in a weird way. I attended their marketing bash last year, or maybe the year before, and he spent lots of money on a study detailing what “millennials” like. Each other, apparently. And their phones. The production was garish, out of touch and embarrassing. Someone embarrassing performed a short musical interlude. I’ve blocked it all out.

But the sun shines again! Onward, dear Quiksilver! The new CEO is fabulous Frenchman Pierre Agnes who has been with the Mountain and Wave for 27 years. He can get very barreled. Bob McKnight is back as chairmen. He can get very barreled too. It will be nice to see what the future looks like. Maybe barrels?

If you were the CEO of Quiksilver what would you do first? Would it be fun to fire more people? Would you fire yourself and then go get barreled?

Ford Archbold
"I actually like surfing on acid. It kinda frees your mind, you think different, it's a nice peaceful thing to do. For me. Other people freak out. I'll go and surf and have the best time ever." | Photo: Stance socks

Ford Archbold is a Master of Depravity

…or rather the psychedelic west coast fringe living of Ford Archbold (and friends)…

It is several hours after a fine Californian sundown that we approach the Pacific Coast Highway bungalow of Ford Archbold, nearly 24 years old. Next to the Frog House, that wonderful old-school surf shop where visitors split cigarettes and beers with employees, we find the ’60s shoebox designed by a man who once toiled as a set designer for Disney.

The celings are low and Ford, all six feet and two inches of him, must duck his head in the doorways. There are three bedrooms, inhabited by roommates and a small office, also inhabited. The monthly rent is $1450 and this is split four ways. Take the eastern exit and you emerge onto a patio hyphenated with a small garden. A staircase lead to an upstairs balcony whereupon the surfer might eyeball the waves of Newport Beach.

Our mark, Ford Archbod, the son of California’s radical star of the ’80s and ’90s, first for his T-Street airs, later his Off the Wall tube riding, Matt Archbold, is in very good spirits and although immediate plans are for a night rehearsing Tomorrows Tulips tunes with his pal of 10 years, Alex Knost, in his bedroom, he isn’t adverse to the idea of disappearing into the night. While we talk, a cigarette is in his fingers and a five-dollar Cabernet populates his wine glass.

Ford’s life, thus far at least, has been as a fringer dweller on both the pro surfing game and on the normality of a middle-class existence. He was born in 1991, a surrpise for his 22-year-old father and his new wife, but not a bad surprise by any stretch his father says, although the marriage didn’t work. Baby Ford, aged two, was therefore elivered to Matt’s Hawaiian house by North Shore elder Bryan Suratt.

And while Matt pretty much owned Off the Wall, Ford would scratch around in the sand, among the trees and the coral, tenderly watched by that never-mentioned characteristic of North Shore life, the remarkable affecton for family.

“We’d cruise around in my black Chevy, listen to music, cruise. It was really easy. Everyone knew him and I never had to worry about him. Hawaii’s real tight like that, it’s real family oriented.”

Matt was real big back in the mid-90s and Ford’d take a seat next to his Dad on promo tours to Japan where sponsors showered the kid with gifts.

Aged five, Ford returned to his mom’s to start school. Later, he’d high school for a time in Hawaii but would become bored by the obsession with surf.

“I need something…more…something…different,” says Ford.

This time when he returned to California he set up a tent in his pal Andrew Doheney’s backyard (“It was a nice tent, a big tent,” says Ford), later, an industrial warehouse without a bathroom.

Ford’s been on his own trip for a long time and the one thing his bilogical parents agreed on was to give the kid his own space. The result is a remarakbly lucid, easy-to-talk-to, gentle sorta character who may not be the second coming of Matt Archbold but who, with his music, his innate style, and his anything-but-confined way of riding waves, has enough to occupy a small tile in the mosaic of modern surfing.

BeachGrit: What kind of person are you, really?

FORD: I’m pretty realistic. So many people hide who they are and it fucking pisses me off. It’s common in this world. I try not to give a shit too much. (Pause) I don’t even fucking know. Maybe I’m just confused.

When do you feel emotions of envy and jealousy? 

I honestly don’t get jealous about anything unless a dude’s hooking up with a chick I want to hook up with. I don’t get jealous of anything at life, I just get pissed off.

I want ask you about Hawaii. Do you remember anything about when you first moved there?

I remember small things about it. Riding my bike around. Fuck, I don’t even know. My brain’s kinda fried.

What about the second time around when you were a teenager?

I tried it out and I wasn’t really digging it, I was bored. I needed more. It’s beautful and it’s cool but I needed more…entertainment. I got over surfing, just bored with it. I didn’t know what I wanted to do. I didn’t know if I wanted to be a contest surfer, that’s what I thought you had to be.

You were tight with your step-brother Will. What’d you guys do for kicks? 

We’d hang out and do stupid stuff like collect knives and ninja stars, light fireworks and throw ’em at cars. Something to keep our brains entertained.

Y’ever get busted? 

We were pretty good at it. We were smooth criminals.

What entertainment did you think LA would deliver? 

I wanted to hang out with friends, party and enjoy being young. All the small things, fuck, playing music. I don’t have a one-track mind, I have a lot of different tracks.

When did you start making money? 

Barely scratching by, about five years ago. That was eating fast food and living in a warehouse and not showering.

Where’s the connection between living cheap and not showering?

There was no shower, literally, in the industrial warehouse we rented. So fucking cheap. Three hundred dollars a month between four friends. And you eat Jack In The Box, so it’s five dollars a day on food, all you have to worry about is getting beer.

Do you like beer? 

Oh yeah, I fucking live off beer. Now I enjoy the taste. I like it ’cause it gets you fucked up.

How beers can you put away? 

Oh fuck, I don’t know, a lot.


F’sure. Throughout the day. F’sure, 20. Here, the surf will blow out and I’ll drink beer all day.

How do you stay so slim? 

Just rigorous workouts. I just have a fast metabolism. I could eat chilli cheese, fries and drink beer and still be skinny.

Your dad’s tiny and yet you’re quite massive. 

Dad’s, like, shorter and ripped and I’m tall and noodly.

Where do the genetics come from? 

My mom’s short, too. Fuck, I don’t even know. Maybe I’m like an alien spices.

Tell me about your mom. 

My mom lives in San Clemente and she’s a hair stylist, works a bunch non-stop. She’s cool, full double-sleeve tattoos, dyes her hair colours, she’s rad, she’s been cool forever. She’s really easy going. She cares about me but usually moms are always trying to control their kids. Same with my dad, too. They’ve always been, like, do what you want to do, just don’t fuck up, which is a good way to grow up. It’s really free.

Why did you spend so many years living with your dad? 

I wanted to surf. My dad could take me surfing. I got super hooked on surfing and I’d do anything to surf all day or be close to the beach and friends to go surf with.

Tell me about your relationship with acid?

Acid? Like, the drug acid? LSD? I’ve dabbled in it, I’ve tried it. Sorry mom, sorry dad.

I ain’t privy to their personal adventures but I believe they might be aware of this kinky drug…

I actually like surfing on it. It kinda  frees your mind, you think different, it’s a nice peaceful thing to do. For me. Other people freak out. I’ll go and surf and have the best time ever.

How about weed?

That’s after surfing for me. I don’t like surfing stoned. It spaces me out too much.

When did you and Alex Knost become so tight? 

I’ve known Alex since I was fricken 11 years old. He used to hang out at the Doheny’s house. Forever. But, recently, six years ago, we started hanging out together, playing music together, now we hang out together every day.

Alex is an extremely influential player in our surfing world…

Oh yeah, and one of the smartest dudes I  know. In every aspect. Good at talking, figuring shit out, he’s helped me out a lot. A good influence. Sometimes. Most of the time.

Describe what it’s like playing in a band, touring, as compared to just surfing…

There’s a lot of hanging out in shitty bars and playing to five people. But, no, it’s cool touring. It’s nice to be able to do something different to surfing. When you’re staying by the beach it’s all luxurious and nice and refreshing but you go on a music tour to, say, Texas, and you’ll sleep in a van for two weeks, drink a bunch, be dirty and play rock and roll. Music is  a really nice thing to have. I love it.

How’d you arrive at the same haircut? 

Oh my god! Oh yeah, it’s a Hanson brothers thing. It’s not a haircut, we just have the same grown-out hair. Fuck, I gotta get a haircut or something.

Who’s a worse influence, you or Metal Jimmy?

Not even on the same level. For sure, him. He drinks, like, five beers and he passes out. He has an incredibly low alcohol tolerance.

Tell me about morphing from a greaser to a pyschedelic dandy?

I was 15, 16, and super into the style for some reason, maybe from growing up listening to rockabilly music. I had a pompadour, blue jeans, white shirt, I was so into it. I’d always go thrift shopping, I was into old cars, all that shit.

Is your latest thrill hooking up with old gals in their 30s and 40s? 

Who told you that?

Ain’t no hiding that kinda lust…

How the fuck! Oh shit!  I just think they’re cool. I like every chick. I don’t separate ’em. I think every girl is beautiful, every age, shape and sometimes size. Maybe not the size thing. Every shape and colour.

Like your pops, and ma, you’re pretty inked. Tell me about ’em. 

I have a dozen tattoos. These things are funny. I’m not too into serious tattoos. It’s a memory for me. I always have my friends give me tattoos to represent something I’m into at that very moment of your life.

Anything that is particularly special? 

I have the flying A with wings. Archie’s Garage. It’s the family emblem in some sorta weird way.

Julian Wilson by Steve Sherman
"Product does not sell itself. It is sold on the backs of stars," writes Chas Smith. "And sport, even more than fashion, needs stars to rise into the popular consciousness. Especially fringe sports. Especially surfing. And Julian has the support. He has the motivation. He has the proper ratio of self-critique to arrogance." | Photo: Steve Sherman (@tsherms)

Prediction: Julian Wilson will be champion of world!

Not Gabriel, not Filipe, not Mick, Joel, John John nor Kelly Slater… 

(Editor’s note: A version of this story appeared in a 2012 edition of Surfing. Chas stands by his prediction!)

Julian Wilson, holding a glass of beer in one hand and a fork in the other, sat at the end of a dark, stained table between two attractive but fading blondes who sat waiting for him to say something. But he said nothing. They were wanting his smile. They were wanting the twinkle in his eye. They were wanting his Sunshine Coast Australian accent. They were wanting to vampire his youth, to suck on his neck, but he said nothing, concerning himself, instead, with the sesame chicken and chow mein in front of him. He ate a bite. He kept his head down and his Red Bull hat down. He was in San Francisco’s Chinatown and the restaurant was not yet crowded and it was dark. Red lanterns hung overhead. The waitress stopped and asked if anyone wanted fried rice. Nobody did.

Julian Wilson. He is the future of surfing, here eating Chinese food sullenly. He is surfing’s next world champion, more likely than not, but more importantly he is surfing’s next face. His will be the visage that the youth of New York City see when they purchase their new boardshorts. His will be the visage that causes their mothers to swoon. Product does not sell itself. It is sold on the backs of stars. And sport, even more than fashion, needs stars to rise into the popular consciousness. Especially fringe sports. Especially surfing. And Julian has the support. He has the motivation. He has the proper ratio of self-critique to arrogance. He is a diva, to be sure. Reports of his petulant behavior surface often. “He is high maintenance.” “He only shoots with certain photographers.” But which champion in any sport has not been a diva? Kelly Slater is certainly a diva. Kobe Bryant is certainly a diva. Tiger Woods was a diva but he kept it bottled up until it exploded into the public eye courtesy of many, many blonde sluts. Julian has Nike and Nike will make sure his image is seen next to Kobe Bryant on Super Bowl commercials. They will make sure his image is seen flying above cities on billboards. He has Nike and he has himself. He has himself.

I was standing on the beach, next to his brother and manager Bart, when he surfed in the Pipeline Masters this winter. He received a 4-something for a drop. A 4-something. For a drop. The wave was massive and lurched and he paddled hard, head down, and it threw him over its lip into the air. He flew down the face, dropping, dropping, dropping, not connected to the water. Free-falling. And then his rail caught at the bottom and he zagged into the tube for a few seconds before coming undone. It was worthy of a 6 but received a 4-something. Still, an amazing score for one drop. I turned to Bart and asked, “When did lil’ Jules become such a hellman?” And he looked over at me with wide eyes and said, “I have no idea.” Julian has himself.

In a matter of months he would fly to the Gold Coast, to his first stop on his second season on the World Tour, but tonight he was in San Francisco. Tonight he was between two attractive but fading blondes and nearing the end of his first season on the World Tour. Tonight his head was down.

His first season had not been a success, as far as success is usually measured. He hovered near the bottom of the pack and even though a late push earned him the title of rookie of the year, he performed below his own expectations. Few ever succeed, wildly, out of the gate in their first year and Julian did not either. But Julian is not just anybody. He is a brand. He is Nike’s knife-edge. He is Julian.

And then he looked up, ignoring the company, and spoke clearly. “At the start of the year I was trying to pretend there was no pressure but I felt a lot of pressure. I don’t know…I didn’t want to do what Jordy and Dane did, struggle to make heats and that. Still, nobody wants to see a new kid come and run the table…”

His blue eyes appeared wise. Far wiser than his youth would suggest, but tired. But worn. The blondes strained to listen but he was not speaking to them. One picked on her fingernails, her matured body softly molded within tight dark leggings. “As the season went on I had to accept that I deserved to be on tour. That the spot was mine. I had to be smart in the same ways that got me on tour in the first place. That first heat against a top-tier guy is straight into the deep end.” He pushed his plate of chow mein away even though it was only half eaten. “The WT is so different than the ‘QS. On the ‘QS you can surf so many events and so many shit waves. In WT events you are getting the best waves in the world. Everyone gets sorted out. The best guys in the world, right now, are on tour. The best guys have always been on tour and so you can’t just get on and stay on. You have to have the head for it. The ability.” The other blonde tried to interject something about Julian being the best and the cutest. Her lips had been freshly painted red. He ignored her. “Every year somebody gets talked up. The media targets them. When Jordy and Dane came on tour, the pressure to perform, to do what they do in their video sections in a 30-minute heat…that’s not going to happen. That is why Kelly is so good. None of it, nothing, matters until you make the final. You just need to do what you can to make it through a heat. To make it to the final.”

The restaurant had started to fill. An elderly man in a three-piece suit with arthritic fingers was bumping up against one of the blondes, either trying to flirt with her or steal her seat. She glared at him and then turned her attention back toward Julian, resting her chin on her hand. Gazing intently. The other blonde had lost interest and was texting on an old RAZR phone. “You have to know what you are doing in the water. Guys who know what they are doing deserve the victories. Guys who are nervous or shaky, you can see it. At the start of the year I was surfing shaky, so when the judges gave me bad scores I never felt hard done. I deserved to lose. Not necessarily in the way I was surfing but in my headspace. I felt really vulnerable. I would rock up to the beach and take little bits of information from everyone. I wanted to go good so bad. You are supposed to be clear and level-headed but I was scatterbrained. And the judges are there to make sure they pick the best surfers in a 30-minute heat and everybody has an opinion but…Kelly knows what the judges want to see. This year, at the start, after I lost I would pack up my bags and leave. But then I thought I should stay and watch and see what the boys who are winning are doing. So I would sit and watch.”

The waitress had returned and asked if anyone wanted another drink. One of the blondes nodded and pointed at her empty martini glass before looking back at Julian, nodding her head like she understood what he had been saying. The other had finished her text and yawned, covering her mouth with a chipped-nail hand covered in many gold rings. She was bored. “When the tour moved to Brazil I was losing all these close heats. I lost by half a point and had a full dummy spit [which is to say a temper tantrum]. I felt like I couldn’t do anything right. I stayed four weeks in Brazil to try and figure it all out. I actually made a bet with Wilko that we wouldn’t drink or party until J-Bay. Right there I accepted my spot on tour. I manned up and took on the pressure because the pressure is always going to be there. At the start of the year I was doing what people wanted me to do. Saying what they wanted me to say. I didn’t want to look nervous but in reality I was having a shocker.” The blonde continued nodding. The other scanned the room. “I had to figure out what worked best for me. Which people to have around and which to leave behind. Like Dane said, you have to be selfish to be successful on the World Tour. There is no way you can satisfy everyone and give yourself the time to do what you need to do. It is hard. I’m not a selfish person and I had to tell my friends that things had to be different.”

The blondes were both listening to the music pumping over the restaurant system. One of them had covered her eyes behind oversized Marc Jacobs sunglasses. The other was thinking about rubbing Julian’s back but had done nothing yet. Just thinking about it. Julian kept looking straight ahead and his eyes had lost their worn-out look. He looked fresh. Invigorated. “Things turned around in J-Bay. I felt like I finally got a hold on things, getting a good result. Putting the pieces together and really going for it. I always knew I wanted to do the tour. I always knew I needed to give myself time and it is starting to get fun. I never wanted to be going through the motions at 22. I am learning to adapt to the conditions. There is a certain way to surf every break to get the scores and it is just figuring out what that is. At J-Bay you have to have the best rail game in the world to do well. From here on out no one is going to win Trestles without doing an air. No one will win Tahiti without sitting on the foamball. But that is what is so fun about being on the World Tour. I’ve never pushed myself harder. There is no way I’d be able to push my ability like this freesurfing and being a punk. I’ve pushed myself and scared myself like never before and I think it is important that I waited for a bit. I didn’t want to go to Tahiti and hear about massive waves and not be able to sleep at night. I didn’t want to be there not catching waves. Now I love it.”

The blondes were looking at Julian again. His excitement had washed over them and they wanted his attention even though he didn’t give it to them. One of them squealed. The other touched his shoulder. “This next year will be intense. Owen is going to be in the mix. He has the hunger. Mick is not going anywhere. He had bad breaks this year but he’ll be so fired up next year. The Brazilians? As an all-around game I don’t think they have it right now but they are sponges. They learn. Kolohe loves to compete. John John has such a well-rounded game but I don’t know how much he is into it.”

And with that the bill came. Julian pulled out his credit card and paid and then pushed through the crowd into the night, leaving the blondes behind. They were crestfallen. Depressed. One blamed the other for blowing their chances with surfing’s next champion.

Because Julian Wilson is surfing’s next champion.

Racism in surfing
A tear falls on brown skin.

Heartfelt: Readers say no to hate in surfing!

Online petition squashes The Inertia's anti-Brazil campaign, three to one.

This is getting old, yeah, I know, but let me squeeze a little more juice out of its robust tits. If you’re new to the scene, dive in (here )



If clicking ain’t y’thing here’s the story in brief: when Gabs Medina sulked at the Quiksilver Pro and said “fuck” and “Kieren hasn’t done a very good job” most of the surf media  found it a magnificent condition. A fearless post-heat interview from a world champion.

The Inertia thought otherwise and cast a petition to have the kid suspended and fined. (Click here.) Was the petition racist? So many thought so!

“They ought to to be made to stop spreading their anti-Brazilianism in our faces,” one furious reader told BeachGrit. “It’s just a question of how long our patience will hold out.”

BeachGrit, therefore, engaged The Inertia in a war of pointless online petitioning and, at last count, readers who said No Hate-Mongering in Surf Media by The Inertia had flattened those who wanted to tear down the Brazilian world champion Gabriel Medina, at three to one. A  victory for light against brutality and darkness.

Heartfelt reader comments poured in from around the globe and can be read below.

  • larry mannetti DEL MAR, CAI
  • It’s ridiculous and absurd so why wouldn’t I sign.
  • Prashant Samant SAN FRANCISCO BAY AREA, CA
  • Fish and hate mongers get lumped together. No fair.
  • chase pittman VIRGINIA BEACH, V
  • Aim signing this because the inertia is the carlton banks of the surf media
  • Luiz malaria MIAMI, FL
  • No hate
  • Rodrigo Dalcol PATNGUA, BRAZIL
  • I don’t like what inertia is doing!!
  • Henrique Gomes RIO DE JANEIRO, BRAZIL
  • This petition started from The Inertia has no sense.
  • luiz bueno pereira SãO BERNADO DO CAMPO, SP
  • Por que tudo que estão fazendo contra o medina esta errado e não concordo!!!!!
  • The Inertia website is a surfin website sign this because The Inertia manipulates people, trying to transform peoples mind int their beliefs.
  • Rodrigo Rocha AUSTRALIA
  • This petition created by Henry Highton is pathetic. Lets share the love and say no to racism!
  • Everton Pech SO JOS, BRAZIL
  • Against haters!
  • Gustavo Macedo RIO DE JANEIRO, BRAZIL
  • stop hating
  • Rodrigo Trajano Gomes da Silva AUSTRALIA
  • Medina just said what is a favourite word for Australians and Americans, F…k is what Glen Hall said first, a lot of prejudice again in this small world of surfing …..
  • Leticia Fleck PORTO ALEGRE, RS
  • Hating in surf media or any media is like fanatism! Medina is a great surfer and person, he does not deserve to be treated like that! Brazilians need to be respected as any other! Aloha!
  • Joao angelo RIO DE JANEIRO, BRAZIL
  • I agreed that violence is not good for the world, but … Suspension is too much.
  • Tales Hartmann GAROPABA
  • Precisamos de mais tolerância!
  • Marcos de souza RIO, BRAZIL
  • Hate need to stop !
  • Marcelo Garroux FLORIANóPOLIS
  • say no to racism!!!
  • Fabio Mariutti SãO PAULO, SP
  • Disgusting! !!
  • Rodrigo Mascarenhas PORTO ALEGRE
  • Haters are loosers…stop racism and hate!!
  • Kevin Damasio SAO PAULO, BRAZIL
  • Signing this ’cause hate speeches must cease. Only insane-brainless-unhappy-dignityless-unreasonable-nonsense-and-other-things-like-that people thinks prejudice, racism and disrespect has a place in the world.
  • Marcos Gusmao PORTO ALEGRE, BRAZIL
  • racism has no place in surfing!!!
  • santos fla RIO DE JANEIRO, BRAZIL
  • hate haters
  • Lucas Jimenez SAN CLEMENTE, CA
  • The Inertia proves itself once again as the lamest surf outlet on the web
  • Ian Chartrand SANTA CRUZ CA
  • why waste your time being appalled by curse words, when you could be appalled by people killing in the name of what ever they want. You could be offended by corrupt companies/individuals destroying natural resources. Let the young men say “fuck”, let us surf. Once united we can become offended by things that are worthy of feeling such energy draining emotions. Let’s get some love-mongering going!
  • Túlio Fernandes SãO PAULO, BRAZIL
  • Medina tlaks for itself, let’s surf!!
  • Rafael Moraes JOãO PESSOA, BRAZIL
  • No hate-mongering in surf media by inertia. It’s an absurd, Specially about the last promoting suspension of Gabriel Medina from the Tour because of his interview.
  • Haters gonna hate…
  • Lucas Castanheira SãO PAULO, SP
  • The inertia implements hate articles on surf community
  • Ryder Thomas SAN FRANCISCO, CA
  • it’s the right thing to do . . .
  • Tyler Matthews BILLINGS, MT
  • Duh… Beach Grit > Inertia
  • luciano Almeida ARARANGUá, BRAZIL
  • …love surf and soul surf maniac!
  • Daniel Beltrano BROOKLYN, NY
  • Enough hate propaganda
  • robert barras ARLINGTON, TX
  • Cuz hate is toxic.
  • Adam Lever AUSTRALIA
  • Beach Grit wins over Inertia
  • I’m signing beause surfing does not need the racist rhetoric of poet/surf scholar/ocean activists.
  • Cosmic Bandito PAVONES, COSTA RICA
  • The man must not win. The Inertia is surfing’s version of The Man.
  • Surfing is a world wide sport, beloved by humankind – not a nation or specific group of owners. Judgement in surfing has a great amount of subjective bias – and all subjective reasons are trully inffluenced by thoughts, gossips, intentions spread around by the media.
    We, honest man who love this sport, only ask for honest, true evaluation.
    Do not consider a man’s “race” on your judgement – only surfing matters…
  • Taylor Moir APTOS, CA
  • Fuck the Inertia!
  • Jeff Haber BELMONT, CA
  • I trust passionate people – they are authentic. Waves are gifts from far away distant places.
  • Dana Valdez SAN DIEGO, CA
  • It’s either sign this, or do my taxes…
  • Esperamos tantos anos para ter nosso campeão, e ele veio com mérito, por merecimento sem ajuda de nenhum juiz. E incomoda muita gente o fato de ele ser Latino Americano. Em 2015 não poderia acontecer isso.
  • marcelo pallotta SAO PAULO, BRAZIL
  • i agree with hate doesn’t represent the sport
  • Não gosto do ódio que está sendo incentivado por certas mídias do surf. Como exemplo Stab Magazine e outras revistas australianas.
  • paulo fernando DIADEMA, BRAZIL
  • sou contra o odio e qualquer tipo de racismo
  • alexandre henrique pires de araujo
  • SO PAULO, BRAZILSomos todos iguais!!!!!!!!! E viva as diferenças!!!!!!!!!!!!!!!!!
  • Becki Zimmerman FRESNO, CA
  • When any surfer besides the Brazilians act like toads it is whitewashed and made to appear cheeky, but if a Brazilian does something cheeky the screeching can be heard on the moon. Bigoted behavior does not belong in any sport, and the bias against the Brazilians, for being Brazilian, is clear. The Brazilians are the most exciting group of surfer to watch because they don’t have an entitled attitude about winning, they are hungry to get out of poverty, violence and corruption to be met with hate by the surfing fans and media. This does not seem to go on between the surfers themselves, but those watching and the media reporting on it.
  • Luis Farina SãO PAULO, BRAZIL
  • I fucking hate The Inertia
  • allan smith ZIRCONIA, NC
  • The war is back and I am picking sides.
  • simon keiver DOUGLAS, ISLE OF MAN
  • By the power invested in me by the mighty Duke K…this world needs aloha, not hate
  • Pedro Pelicano MRSTA
  • Written rules/laws in surfing could end surfing as we know it.
  • Thomas Boucheau MARTINIQUE
  • I’m signing because… Fuck yeah Chas Smith!
  • Michael Kocher SAN FRANCISCO, CA
  • The Inertia is why I’m signing
  • Ali Klinkenberg AUSTRALIA
  • The Inertia is a larger than average boil on the blemish-ridden face of humanity.
  • Tracy McGuire OJAI, CA
  • I don’t want to read any more hate articles about surfers
  • Robert Fazio RED BANK, NJ
  • I’m signing this because “Poet/Surf Scholar/Ocean Activist”
  • Stirling Howland MIAMI, AUSTRALIA
  • interia is silly
  • Seaman Staines AUSTRALIA
  • I’m signing because I am a mindless sycophant incapable of independent thought and desperate to be accepted by the cool guys like Chas Smith and Derek Reilly even though I probably wear my shorts too long.
  • Fahking Haole KOLOA, HI
  • I need something interesting to boost me over that way too high pay wall.
  • Electric Moon OAKLAND, CA
  • It’s not electric…funky woogie boogie woogie.
  • Kaius Potter AUSTRALIA
  • Inert – HA!
  • Rory Parker KAPAA, HI
  • We should be nurturing smoothly shaved Brazilian boys, not bullying them on social media!
  • Blasphemy Rottmouth ASTORIA, OR
  • It is my honor and duty to not foster hate in surfing. It’s what Jesus would want.