Just in: Surf Industry Coup!

Quiksilver CEO Andy Mooney kicked from his perch. The streets erupt.

Quiksilver, grandest old dame in the surf industry, just kicked their Disney CEO to the curb. That’s right, just hours ago Andy Mooney, who came to Quik by way of Nike and Disney, was ousted. He is, as you read, crying on his white leather Carlito sectional in his Hollywood Hills mansion. Neighbor Rob Dyrdek is doing his best to provide comfort.

Mr. Mooney’s tenure was strange and he was probably never the right fit. First off, he was Scottish (what Glenn Hall purports being). And, second off, he was best known for creating the Baby Einstein vertical underneath the Disney Consumer Products banner. Hmmm. He ruled over what Dane Reynolds described as “the bloodbath” firing many people. And if we are honest with ourselves, many of those people should have been fired. Did you ever go to that Huntington Beach campus? Lots of bodies behind lots of desks doing god only knows what. Dreaming about how sick Rossignol skis work? But then he started firing willy nilly and I know of a few that he tried to re-hire directly after firing. The spilled blood of the salaryman is an aphrodisiac.

In all fairness, Mooney was trying to turn the company around but maybe in a weird way. I attended their marketing bash last year, or maybe the year before, and he spent lots of money on a study detailing what “millennials” like. Each other, apparently. And their phones. The production was garish, out of touch and embarrassing. Someone embarrassing performed a short musical interlude. I’ve blocked it all out.

But the sun shines again! Onward, dear Quiksilver! The new CEO is fabulous Frenchman Pierre Agnes who has been with the Mountain and Wave for 27 years. He can get very barreled. Bob McKnight is back as chairmen. He can get very barreled too. It will be nice to see what the future looks like. Maybe barrels?

If you were the CEO of Quiksilver what would you do first? Would it be fun to fire more people? Would you fire yourself and then go get barreled?

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Trogan Fan
Trogan Fan
11 years ago

If getting rid of uneducated mid-level management is “firing willy nilly” then right on! But wait, wasn’t the guy they just put in charge the one who helped bring us Moskova and other great hits?

gabrielle's mum
gabrielle's mum
11 years ago

i can’t read past the 4th comment coz the next article is on top of all the comments

NEGATRON
NEGATRON
11 years ago

If I was to be CEO, First step would be to drop surfing from the manifesto and step Quiksilver into a new and exciting world of fashion for retiring baby boomers. Poor surfers with no fashion sense! ha! what fool would buy into that sales pitch.

J H
J H
11 years ago

Did Chas choose the accompanying picture because the guy looks like Masi Oka from Hawaii Five O? It all comes back to Hawaii, doesn’t it?

Seaman Staines
Seaman Staines
11 years ago

The last “surf writer” to point out a CEO getting very barrelled lost his gig writing for Chas’s second favourite surfy site due to advertorial considerations, I wonder what it would take to piss the Pam Wear management team off enough to have to let Mr Smith go?

thebitchycrab
thebitchycrab
11 years ago
Reply to  Seaman Staines

Who lost job? What is number two fav?

Seaman Staines
Seaman Staines
11 years ago
Reply to  thebitchycrab

Lewis Samuels, Surfline, Paul Naude renting Tavarua.

thebitchycrab
thebitchycrab
11 years ago
Reply to  Seaman Staines

What fantastic recall (and google skills) you have!

Seaman Staines
Seaman Staines
11 years ago
Reply to  thebitchycrab
Michael A Kocher
Michael A Kocher
11 years ago
Reply to  thebitchycrab

Even I knew this story 😉

Charlie Conway
Charlie Conway
11 years ago

If I woke up tomorrow as CEO, my first move would probably be seducing Steph Gilmore with my newfound money and power. Not proud of it, just honest.

turpel
turpel
11 years ago

glenn hall -> irish

Michael Cera's Moustache
Michael Cera's Moustache
11 years ago
Reply to  turpel

glenn hall –> ozzy

Mild mannered civil servant
Mild mannered civil servant
11 years ago

Glenn Hall – stroke victim/jockey with tinted van windows for sunglasses.

Chas Smith
Chas Smith
11 years ago

Even more on the head!

Mild mannered civil servant
Mild mannered civil servant
11 years ago
Reply to  Chas Smith

I value honesty Chas. There’s a by-election here today and one of the candidates looks and sounds like a fat Glenn Hall.

NEGATRON
NEGATRON
11 years ago

Winston Peters will be the new CEO of Quifsilver (that typo is staying!} by September, momentum is on his side…

Mild mannered civil servant
Mild mannered civil servant
11 years ago
Reply to  NEGATRON

Quifsilver is gold, sums him up perfectly.

Badger
Badger
11 years ago

I can’t tell you enough how happy this comment makes me feel.

Chas Smith
Chas Smith
11 years ago

You hit the nail on the head!


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