Come read the piece that sinks your beloved BeachGrit!
Business Insider, a leading biz and tech journal, just published a story titled “For Tech Entrepreneurs in Silicon Beach, Surfing is the New Golf” which profiles a group that calls itself “Silicon Beach Surfers.” (read here)
In case you don’t know, Silicon Beach is what tech start up people have dubbed Venice/Santa Monica. Google has an office there and I walked by and saw tons of gross foam boards stacked outside the main door. Will Google thrash BeachGrit for writing that? Will searches for “Beach Grit” turn up pictures of cigarette butts in the sand?
Silicon Beach Surfers was started by a man named Robert Lambert who says, “In many cities and industries, the business sports are still golf, tennis, and racquetball. Here in L.A. the sport of choice is surfing, which is apparent when you realize how many of the more active and influential people in the L.A. tech and startup community surf.” Is surfing really a sport and do that many people in L.A. actually surf? Will Robert Lambert pick up on my overt sarcasm? Will he employ thousands of Indians to pepper BeachGrit with Eastern European Nike spam?
Ten people apply to join the group each week but only three get accepted. It costs $50 to apply and potential members get hazed for a month and then they can join and it costs $30 each month. Would I get accepted because I co-found successful online surf venture BeachGrit? Would Derek Rielly get accepted even more because he co-found both BeachGrit and Stab?
Silicon Beach Surfers paddle out in a large-ish group and surf everywhere from Point Dume to “The Trestles near San Diego.” They hold their meetings in a “surf shack” in Manhattan Beach. Will BeachGrit get totally destroyed, online, for posting this story? Will Derek and my applications rot in limbo forever? Will BeachGrit get, mysteriously, blamed for online espionage and other very bad things? Will Derek and I end up in Guantanamo Bay?
Should I not be snarky about the people who run the Internet? Will Graham Stapelberg be thrilled when BeachGrit is only pictures of cigarette butts in the sand and Derek and I are in Guantanamo? Will he be angry when the Silicon Beach Surfers sink the WSL because they are tech savvy and actually know how many people watch professional surfing and then tell Samsung “Ummmmm, yeah, 387 people watched. All day. And all 387 are super poor. What? No. We weren’t watching. We were busy surfing The Trestles.”