Damien Fahrenfort used to be a pro surfer. Now he is rich.
If you know anything about anything, you know Venice, California is the world’s hottest locale. Who doesn’t want? There is very delicious food (hello, Flake!), the sun shines constantly and the people get more beautiful each and every day. Some try to complain. “Oh…” they moan “…Venice is soooo over…” while glaring from the corner of their eyes at people more beautiful than they. Jealousy is ugly!
As you can guess, it is hard to establish in Venice, California and that is why South Africa’s Damien Fahrenfort becoming a commercial kingpin is beyond amazing. Over the weekend he opened the magnificent store General Admission. They sell exactly what you want, publish a journal, curate your lifestyle and all on Brooks Ave which, if you know anything about anything, turns into Abbot Kinney.
Damien Fahrenfort used to be a pro surfer. Now is he is a financial heavyweight and it is definitely worth going to his store because, also, the t-shirts and pants are spot exactly right. Shawn Stussy, Danny Fuller, John Moore and Rick Ross went to the opening party. You should go too, but not to the opening party. It’s over. Also order here.