Damien Fahrenfort used to be a pro surfer. Now he is rich.
If you know anything about anything, you know Venice, California is the world’s hottest locale. Who doesn’t want? There is very delicious food (hello, Flake!), the sun shines constantly and the people get more beautiful each and every day. Some try to complain. “Oh…” they moan “…Venice is soooo over…” while glaring from the corner of their eyes at people more beautiful than they. Jealousy is ugly!
As you can guess, it is hard to establish in Venice, California and that is why South Africa’s Damien Fahrenfort becoming a commercial kingpin is beyond amazing. Over the weekend he opened the magnificent store General Admission. They sell exactly what you want, publish a journal, curate your lifestyle and all on Brooks Ave which, if you know anything about anything, turns into Abbot Kinney.
Damien Fahrenfort used to be a pro surfer. Now is he is a financial heavyweight and it is definitely worth going to his store because, also, the t-shirts and pants are spot exactly right. Shawn Stussy, Danny Fuller, John Moore and Rick Ross went to the opening party. You should go too, but not to the opening party. It’s over. Also order here.

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Freeway Ricky Ross, the legendary LA drug dealer? or Rick Ross the rapper?
I read the article. Lingered over the fact that Rick Ross went. Then Googled immediately.
Never trust a man with shoes that white.
please also cover the store’s closing.
bunch of wank stains
Good lord, Venice is unbearable.
Does every single person in this photograph appear to be looking for someone cooler to talk with than their present company?
*except those talking with Shaun Stussy, obviously.
Hahahaha!
Miss the good ole days when Venice was ghetto instead of hipsters
I thought you were talking about Venice, ITALY!!! How depressing. Except for the shameless OK plug. Nice work, Chas…nice work!
Venice, Italy is basically underwater! Only mermaids and sharks can live there. And thank you! I try.
But it isn’t underwater quite yet so the Italians continue to flourish in all of their black pants/brown shoes glory! And yes, I am insanely jealous that they can pull off that look and I can’t.
Me too. Me too.