"Dreams made and destroyed daily" in "QS cage matches" the WSL says.
I was scrolling through espn.com minutes ago seeing what was happening in the world of sport when a strange advertisement caught my eye. It featured a picture of Kolohe Andino, hung dog, and read, “DREAMS MADE & DESTROYED DAILY” and then “QS CAGE MATCHES” and then “IT’S ON!”
And what the hell?
I get that it is an ad tailored to me because I watch surfing etc. etc. etc. and Google know where I go and what I do but advertising like surfing is mixed martial arts is a very strange thing to do. It is not, for one, and for two it is not even close.
And for three of course I don’t really want to see any dreams destroyed, especially not Kolohe’s. How do you think he feels that his picture is used, hung dog, to showcase, clearly, destroyed dreams? How do the surfers with actual destroyed dreams feel that the WSL is mocking their pain?
And for four, who is in charge over there?
Do they think, if the ad is being shown to non surfers too, that Ronda Rousey’s depressed fan base will click on surfing and be confused long enough to stick around awhile and then become fans?
I don’t get any of it. Could you help me? Please.
I want a job on the WSL marketing team! I’ll be able to sit and watch a whole lot of sports, study their playbooks and then figure a pitch that’ll appeal to a whole bunch of mainstreamers who’ve never set foot on a surfboard. The WSL management team will then low like branded cattle and give me a golden salary package!
Without losers, there are no winners.
Must have messed with Chloe’s head – early exit was less than impressive…again.
No wontons were hurt in the making of this WSL promo.
I spelled it wrong, initially didn’t I. Damn it! But lower end QS surfers should be called “wontons.”