Rumor: John John Florence fires agent!

Is the world's favorite surfer becoming a prima donna?

I finally finally saw the masterwork View from a Blue Moon last night, on a biggish screen with wonderful sound, and it is everything already written. Gorgeous. Stunning. Jaw-dropping. Bravo to all.

The only issue I had was with the title lock. View from a Blue Moon hovers mid-top screen in a perfect font. Design team Wedge & Lever delivered a spectacular look/feel though out and should be applauded. Below that and smaller reads “A film by John Florence and Blake Vincent Kueny.

John John is, of course, the star and I’m certain very involved in the production but it is a story about him more than it is a story by him. Mr. Kueny bobs and weaves through a chronological narrative, banging to snatches of culture, segueing to surf porn with such a deft hand that his name should stand alone. He is the film’s director and John John would have done better to leave his own name out of the slot where a director’s goes. If John John wants to direct he can and should but maybe in the vein of Dane Reynolds who directed a film about someone else, namely Craig Anderson.

John John is magnificent but has being so magnificent maybe gone to his head? An industry source (not Hurley) tells me that the world’s favorite surfer parted ways, allegedly and recently, with super agent Terry Hardy. Terry has represented Kelly Slater forever, guiding him to unprecedented success, making him as close to a household name as a surfer can be. It seemed a match made in heaven but apparently not? Before Terry, John John rested in the stable of other super agent Blair Marlin who represents Dane amongst others but those two parted ways two-ish years ago.

Again, only a rumor and, if true, maybe justified but swapping personnel frequently ain’t a good look in sport or show biz. It smacks of perpetual dissatisfaction and dear John John should not be dissatisfied. His career is a speeding freight train, fueled in large part by those around him, and only he can derail it.