The Titans of Mavericks organizers in danger of
losing their permit!
First, catty infighting came to light, then a
day of perfect, heart-stopping Jaws that became an instant classic
and now charges of discrimination. Boy howdy, the Titans of
Mavericks has had one hell of a go lately!
The California Coastal Commission recently demanded that the
contest organizers must have a plan for including women next year
or their permit will be revoked. “If they are going to use that
public resource, then there ought to be some sort of consideration
for equal opportunity or at least transparency for their selection
process to ensure there is no discrimination…” commissioner Mark
Vargas said.
The news cheered a group of hard-charging women.
“Women have been progressing at big wave surfing for many years,
but they always lacked the recognition and trust from the
man-dominated sport,” Brazilian Andrea Möller told the San Jose
Mercury News. “The organizers not really being inclusive…”
added Sarah Gerhardt, the first woman to ever surf Mavs. “They are
gesturing but (women surfers) don’t actually make it to the top 24
and (will) never be able to compete with the men. If there are
going to be women in the event, they should have their own
heat.”
Contest organizers do not have a plan in place though,
apparently, have nice intentions. “Our intent is not to put
aside a special class just for women but have the women go head to
head with the men,” Cassandra Clark, Jeff Clark’s wife,
said. “We have women we are starting to see now, and I can’t
wait to see them surf at that level.” Jeff Clark added, “At this
point we haven’t seen that kind of performance.”
They point to the difficulty of slotting in a women’s heat when
they only have one day of competition with shifting tides, winds
etc. and 24 men fighting the fight. Maybe, though, everything will
work itself out. Catty infighting has already banished legends Pete
Mel and Grant “Twiggy” Baker. Maybe by the time the contest
actually runs, hurt feelings will have relegated another 15, or so,
men to outer darkness. Then there will be no problems aside from
Jeff Clark’s bad attitude!
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The Canonization of St. Mick
By Chas Smith
Mick Fanning is now more than human.
Once upon a time there was a surfer named Mick
Fanning. He was from Australia’s Gold Coast and he acted like it.
Good times were a high calling and good times were, of course,
synonymous with drink. Mick was so good at good times that an alter
ego would appear and his name was Eugene. Surfers would laugh and
say, “Ahhhhh Eugene was out last night. It was crazy!” There are
many, many Eugene stories but, in reality, Mick and Eugene were
just the same good times Coolie Kid.
He grew up, maybe drank less, took surfing more seriously.
Worked out, trained, won world titles. A nice career enshrined on a
fine mantle.
And then 2015 happened. First he fought off a great white shark,
then he humbly talked about it on 60 Minutes with a
lovable “shucks, who me?” attitude, then he gave all the money for
humbly talking about it on 60 Minutes to an unfortunate
kid who actually got chomped by a great white then he made a kid
with cancer’s dream come true and now he saved Evan Gieslman’s
life.
Of course he did not save Evan Gieslman’s life. That was South
African Andre Botha bodyboarder and hero but Mick came in and,
generously lent a hand, which is no small thing. Rushing into the
fray is wonderful but Mick rushed in well after Mr. Botha had
done the miraculous. Still, Mick’s assistance is the headline
that led Australia’s press. MICK FANNING HELPS RESCUE DROWNING
SURFER! And Eugene has officially become St. Mick.
I wonder how it feels to carry the weight of people’s
expectations? St. Mick has entered the stratosphere where few
mortals dwell. He lives alongside heroes who the public counts on
for its own sense of morality like Pope Francis or Superman. He
carries the hopes and dreams of a world touched by terror and
grief. One slip would devastate the kids with his poster on their
walls. One stumble would crush the human spirit. I don’t think a
surfer has ever flown so near the sun. I wonder how that feels?
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Just in: Power Rankings Pre-Pipe!
By Longtom
So ferociously honest!
1.Kelly Slater
As our beloved Ross Williams would
say, here’s the thing about Kelly. You sitting down?
He ain’t that smart. That’s one of the hoary old myths that has
grown around the champ like rust.
Just like a 5’7″ man standing amongst midgets looks tall but is
still short of a length, so too Kelly, amongst the intellectuals of
the Tour comes off looking like Einstein. One thing is for certain,
he sure is becoming an expert at snatching defeat from the jaws of
victory in the marketing/PR caper.
The greatest of all time launches an environmentally sustainable
clothing range, how could you fuck that up? When all the pre-game
hype goes to surfers and then the range is launched with price
points that would make Warren Buffett blush. That head-kicking was
predictable and entirely preventable if he threw down a few
moderately priced basic bones to the hungry dogs. A tee-O under 50,
a pair of boardies. Maybe Kelly dreams of being a bigger fish in a
bigger pond but he’s still swimming in this one, right now and for
the forseeable future.
You need a black belt in mental jujitsu to stay coherent with
the Champ’s convoluted messaging. We buy the high-priced, small
batch artisanal clothing because it’s sustainable and then ride
surfboards made in Asia and shipped thousands of miles across the
ocean to us in energy consuming wavepools sucking up fossil
fuels?
The Fijian surf trip debacle was another bad move. You carpet
bomb the internet with ads for the best surf trip of all time with
Kelly and Doz and then a non-surfing mum wins and of course there
are going to be grumbles. Not your fault Kelly but dumb to step in
the ring again in another unwinnable beef where you come off
looking, well, dumb. The love of the people is not something that
can be taken for granted, said someone once.
You need a black belt in mental jujitsu to stay coherent with
the Champ’s convoluted messaging. We buy the high-priced, small
batch artisanal clothing because it’s sustainable and then ride
surfboards made in Asia and shipped thousands of miles across the
ocean to us in energy consuming wavepools sucking up fossil
fuels?
Walk us through that one please Kelly. Slowly, so we don’t get
lost. We want to believe, but you’re making it harder than it needs
to be.
Why Number One then? Never known a world where life hasn’t been
made sweeter by Kelly Slater greatness. Can’t imagine one where
there isn’t one more triumph. Pipeline makes more sense to Kelly
than anyone alive, JJF included. He needs this high note to go out
on.
As the great Stephen Malkmus observed in Cream of Gold;
“Time is a one-way track and I am not coming back.”
2. JJF
Is View from a Blue Moon a statement of victory
or a sign and symptom of a JJF too entranced with his own
image as best surfer in the world? Hitler’s Panzer Units led by
Heinz Guderian were the model of perfect warfare with Europe under
their heel following on his tactic of concentrating armoured
formations at the point of attack (schwerpunkt) and deep
penetration.
Poland, France, Belgium, the western front fell quickly to
Panzer shock tactics.
Was the Third Reich defeated by the declaration of war on Russia
and the opening of a second front, which led to the disastrous
defeat at Stalingrad and the demotion of Guderian? Undoubtedly.
Is the Profile Film the pro surfing equivalent of the Battle of
Stalingrad, the opening up of another front, the stretching of
precious resources, the leaching away of vitality in the
thirty-minute heat, the dissipation of affection for the World
Title?
Possibly.
It’s insane to draw a parallel between Stalingrad and View
from a Blue Moon but it’s done now and John Florence will be
left for another year to weigh the relative merits of being
considered the best in the World versus having the Trophy on the
mantelpiece to prove it.
Likelihood of winning Pipe? High.
Likelihood of a World Title? Low.
3. Fanning
Has there ever been a year in pro surfing history that
screamed fate and destiny with more ferocity than this
Godawful Year of our Lord 2015 being lived by Michael Fanning?
Not even close. The shark attack, ending Child Slavery, maybe,
probably the Title.
He has transcended mortal bounds and now won Sunset Beach. You
have to go back to the epic poems of Homer or The Beowulf to find
an equivalent myth made reality. Short sighted dumbkopfs
questioned whether judges had grown weary of the Fanning oeuvre but
that question has already been answered with a ringing
endorsement.
Realpolitik consequences of another Fanning Title for the WSL?
Not as much as you might think. He’s already reached mainstream
saturation in Aus and the WSL can’t leverage his fame into anymore
expansion. There’s already 3 CT’s and probably anyone who will
watch pro surfing is already watching. Hard to see him being
anything more than a Sideshow Bob, that guy who fought off the
shark, in Middle America, a brutal truth the WSL is unwilling or
unable to admit.
Large Pipe on track for the first few days and Fanning’s will to
win and preparation can’t be in question.
Likelihood of Title: Probable.
4.Gabe Medina
A truth bomb thrown into a decadent and decaying pro
surf culture defended only by an increasingly impotent
ageing satyr. Latin religiosity and machismo versus consumer
narcissism and disintegration against the background radiation of
parody, kitsch and burnout.
His main challenge comes not from the established Title
contenders but his own countrymen, most notably Ferreira and
Dantas. He softens against them, like a Byzantine emperor receiving
gifts of gold and salt from loyal deputies.
That’s our boy Gabby.
I’ve pined for his Title D since the Glen
Hall contretemps at Snapper. His main challenge comes not
from the established Title contenders but his own countrymen, most
notably Ferreira and Dantas. He softens against them, like a
Byzantine emperor receiving gifts of gold and salt from loyal
deputies.
Against the West he is ruthless, with glittering back eyes that
delight in cold revenge. Superior and sublime heat strategist.
Sucker punched Kolohe by paddling him way up the reef at Teahupoo
last year and then did a similar but more subtle move on Kelly in
the Final.
Dominated Sunset Beach until the semis and took too much
gas.
Win, lose or draw at Pipe legitimacy is now his plaything, to do
with as he see fit.
5. ADS
I live on a farm. It’s nice. Real Morning
of the Earth stuff. Cows in the paddock, fat hens scratching
in the leaf litter. You want food, you walk outside and pick it off
a tree or from under a chooks bum.
We’ve got a little Red Rooster. Handsome. Proud. He struts
around like King Dick, which he is most of the time. Until the
other day when a wild bush turkey came in and they faced off over
the chicken mash. Poor old Red Rooster got seven hells beat out of
him by the wild turkey.
Point is, no matter how much of a rooster you are there’s always
a bigger Cock ready to dominate you in the farm yard. Adriano has
proven he can be the biggest Cock in the pen this year but you get
the feeling that Pipeline is waiting to kick him into kingdom
come.
6. Owen Wright
Post 2011, when he last tasted a title run,
things went horribly pear shaped for the avatar. Back injury,
family breakdown, disintegration of his relationship with a coach
who didn’t surf.
The whole house of cards came crashing down for a kid who’d
signed a 1.25mill a year contract with Rip Curl as a 19 year
old.
Things are different now but the fundamental problem remains:
too much animal too fit into small waves. Thus, any title is
forecast dependent. Best on Tour in heavy waves might sound a
stretch but the Box and Cloudbreak back up the call. The
psycho-dynamic terrain is now clear for an outside run to win Pipe
but too many chess pieces need to be arranged by an unseen hand for
the Title to come his way. Stranger things have happened, and this
World is queer as fuck right now.
7. Julian Wilson
What are you Julian? Teenage Dreamboat?
Contender? Pretender? Is a lingering sense of perpetual petulance
the character flaw that prevents proper greatness? Does that
petulance build up like bad oil, robbing you of fluidity and
confidence when it matters most?
Four Finals, four second places. Style is character, character
is destiny.
Whats your’s pal? One Title? Three? None? Defending Pipe Master
who will charge the ledge but needs to lose that recklessness that
is the shadow side of petulance. I’ll show you, it says, I deserve
this.
Learn to ignore that voice.
8. Italo Ferreira.
Happy to admit that at the start of the year I massively
misunderestimated this strange looking stout gentleman
with the dreamy expression.
Somehow I conflated him with the Aussie rookie class and thought
he was cannon fodder. There’s wrong and then there’s screamingly
wrong, wrong as can be, couldn’t be more wrong, wrong.
Then there was my call on Italo wrong. Smashed Kelly at two-foot
Snapper and then again at eight-foot Cloudbreak, then stonked
the biggest air of the year at Portugal in a losing final that he
would have won against anyone but Filipe.
His ultra-whippy backhand is not to my taste but it’s far more
pleasing to the eye than Nat Young’s crooked elbow scarecrow
style.
Already Rookie of the Year, nothing to lose at Pipe.
9. Michel Bourez.
I don’t make a habit of squeezing the homoerotic sauce
bottle but when it comes to Bourez I’d turn for him. If
you’re heterosexual male you would, too.
That Polynesian softness, so rare, suffusing physical perfection
like a tropical sunset.
Last time I surfed Teahupoo Michel paddled out and shook hands
and welcomed personally every person in the
line-up, before he caught a single wave. Man’s a
semi-god, an angel of Aloha, a living emblem of Polynesian
Perfection.
He shouldn’t need the injury wildcard to make next year’s Tour,
but if he did, the attempt on a Teahupoo monster responsible for
the busted wing would demand a military response from fans if it
wasn’t swung his way. Not a man on Tour more unsuitable for riding
the composite Firewires he mounts in competition. Too many
over-powered turns, too many skips and wig-outs for his leg
strength.
Look at the success of Toledo after leaving, Taj too.
He needs solid foam and fibreglass with it’s dependable handling
under his feet.
With good boards, top ten for life.
10. Bede
Durbidge.
Have we seen a proper Parko wave ridden this
season? I mean, not a safety swoop 7 but a bona fide
loosey goosey sprawling symphony such as he and only he can
construct? I say not.
What now Parko? Go home after Pipe and hit the reset?
Contemplate the other big R? Next year’s crop of rookies won’t be
causing too much existential angst, he’s got them well covered at
Snapper/Bells/Margaret River.
To be honest, I’d like to see Parko do a Curren: fuck the Tour
off, indulge us Parko tragics in some long-form compositions. Make
the profile film now, on the backside of the career, when notions
of sport can be dismissed and scrapping for heat wins can be
safely dispensed with.
We haven’t seen the best of Parko’s surfing but it’s
increasingly obvious that best isn’t going to happen in a
thirty-minute heat.
Coming tomorrow! The back ten!
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Blood Feud: Mavericks vs. Jaws!
By Chas Smith
Two massive waves face off! Hurt feelings are sure
to fly!
How good was that Jaws event? The best, no?
Well, guess who got its feelings very hurt by a spectacular moment
of dragon slaying? Mavericks!
Dat right, bitches (Sorry…I’ve already started drinking) Mavs is
pissed/jealous/sad/jealous/sad about that fine day in the sun. The
acclaimed San Francisco Chronicle wrote a story today
detailing what a tough act it will be for Mavericks to follow.
In case you’ve been living under a rock/Paul Speaker’s basement
the Titans of Mavericks event is not part of the Big Wave World
Tour because of infighting. The men who conquer giants, who slay
dragons, can be, apparently, very petty. Both Grant “Twiggy” Baker
and Peter “The Condor” Mell have been banned from surfing
California’s freakiest freak. Weird. Hurt feelings abound. Etc. And
the Chronicle rubbed salt in those hurt feelings today by
writing:
The Mavericks big-wave surf contest has a tough act to
follow.
A bit of history was made Sunday on the island of Maui,
where the spot known as “Jaws” staged a paddle-surf contest for the
first time. The waves were giant, the wipeouts were spectacular,
and a spot once believed to be unrideable reached the next stage in
its remarkable evolution.
The event was won by local standout Billy
Kemper, and it was a stunning triumph for the World
Surf League, an organization that has been at odds with
Mavericks officials for the past two years. A serious feud
developed when the WSL tried to acquire the Mavericks contest
permit, and the ongoing animosity was a major reason why Grant
(Twiggy) Baker, a two-time Mavericks contest winner, was suspended
from this winter’s event because of his conspicuous loyalty to the
WSL and its big-wave tour.
Last year, for a variety
of reasons, the tour staged just two of its seven scheduled events.
Until Sunday, only one of three had been held this year. Now it’s a
whole new ballgame. The WSL may never gain control of Mavericks,
but it saw everything come together at Jaws, where the sunny-day
footage will be an Internet staple for months.
“Today we reached the pinnacle of our sport,” said
Maui’s Dave
Kalama, for years one of the world’s great watermen, on the WSL
webcast. “Our Super Bowl. It doesn’t get any better than
this.”
Ouch! Ooooooooouch!
How will the Titans of Mavericks respond to this clear and
present affront from across the Pacific? Stay tuned for Blood Feud
II!
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WSL’s new ad called “predictable
shame!”
By Chas Smith
Also "clichéd!" But, you know, haters gonna
hate.
The World Surf League has made its first ever
advertisement and what a day or us all to live. First epic
Jaws, now this! The spot is called Chaos Theory and
explores the relationship between surfing and the unpredictability
of nature. Like, sometimes a whole 30 minute heat goes by and the
ocean goes completely flat. Unpredictable!
Where will it air? The WSL’s chief marketing officer Scott
Hargrove says, “We’re focusing our 2015 media spend where our
target audiences consume the sport—digital and social…” Soooooooo
maybe BeachGrit? Maybe? But wait there’s more!
“As we continue to expand our message and recruit new fans into
competitive surfing in 2016, we will rely more heavily on
traditional channels. The goal is to establish an authentic
connection with existing surf fans and then carefully expand our
message to new fans beyond surfing’s core.”
If there is one thing I love it is an authentic connection. The
piece speaks to me! But how does it feel to a more professional
eye?
Leading trade publication AdWeek says, “Hmmmmmmmmm” and
also:
The mix of stock, custom and athlete
footage includes surging seas, shifting sands and surfboard
shaping—along with moody shots of billowing drapes, flickering
video screens and a tornado funnel—accompanied by a breathless
voiceover: “Isn’t it something that a single breath has the power
to spawn an entire storm a thousand miles away? We cannot predict
it. We can only bear witness to the wonder.”
That last bit is so leaden, it nearly
sinks the whole enterprise. Yet the use of such hyper-saturated
prose makes sense when you consider the level of passion and
reverence serious surfers have for the sport.
The commercial—breaking today, ahead of
this month’s Billabong Pipe Masters competition in Hawaii—could
have used a tighter focus. For example, 72andSunny’s epic ads for Samsung explored the
spiritual interconnectedness of the surfing community and put a
human face on the sport, while capturing the intensity of training
and competing in snarling wind and swirling waves.
While not a total wipeout, it’s a shame
“Chaos Theory” relies so heavily on clichéd “dramatic” imagery and
language. The underlying metaphor rocks, but despite its quest to
portray surfing as a constant surprise, the ad feels a tad
predictable.
Soooooooo maybe it is time for Graham
Stapelberg and da boyz to fly to New York and serve up some slaps
in the AdWeek offices?