Mark Healey spearfishing
Leading the spearfishing zeitgeist is the Hawaiian Mark Healey, five-foot-one and tons of fun! He gets the woman, he gets the fish! | Photo: @donkeyshow

Revealed: How Fresh is Your Fish?

Do you suspect the farm-to-table movement is bullshit, too?

If you ever worked in a restaurant you’ve probably long suspected that the farm-to-table movement was bullshit. Too difficult, too expensive. Profit margins are low enough already.

The idea that restaurateurs would find a way to jack up prices with pretty rhetoric, then cut corners to bolster the bottom line is far from unbelievable. To be expected, more like.

A lot of the time it doesn’t matter, taste wise. An order of battered and deep fried fish and chips slathered in tartar sauce tastes much the same whether the fish in question is wild caught Alaskan halibut, Vietnamese gutter fish or koi the dish washer snatched from some rich dude’s reflecting pool.

I see it most often with seafood. Pretty easy to tell the difference between truly fresh and previously frozen ahi. Or when the waiter says their ono was caught yesterday, but you know it’s off season and none of your fishing buddies are seeing more than one or two at a time. A lot of the time it doesn’t matter, taste wise. An order of battered and deep fried fish and chips slathered in tartar sauce tastes much the same whether the fish in question is wild caught Alaskan halibut, Vietnamese gutter fish or koi the dish washer snatched from some rich dude’s reflecting pool.

Happens at the farmers market too. “Heirloom” tomatoes that are suspiciously firm, uniformly red, and totally unfragrant. Or “local” Dole pineapples, when everyone knows there’s almost zero chance they were grown in Hawaii. Much easier to keep a cutesy project farm on Oahu, but import the things from Honduras, or wherever.

Not that I think it truly matters, beyond the sting of being misled and overcharged. If food tastes good, it tastes good. Apples don’t grow well in Hawaii, better to import them and use the land for something that thrives. And I rarely order fish when we go out to eat. Ever since I got balls deep in the spearfishing game the stuff you pay for tastes like garbage to me. Fried baloney, I want filet mignon.

The Tampa Bay Times has an amazing article up online about the topic now. The writer went deep, contacting farmers to see if eateries were buying from them (they aren’t). DNA testing seafood to see if what’s advertised is actually being served (it isn’t.)

For several months, I sifted through menus from every restaurant I’ve reviewed since the farm-to-table trend started. Of 239 restaurants still in business, 54 were making claims about the provenance of their ingredients.

For fish claims that seemed suspicious, I kept zip-top baggies in my purse and tucked away samples. The Times had them DNA tested by scientists at the University of South Florida. I called producers and vendors. I visited farms.

My conclusion? Just about everyone tells tales. Sometimes they are whoppers, sometimes they are fibs borne of negligence or ignorance, and sometimes they are nearly harmless omissions or “greenwashing.”

To a certain extent, I’m fine with industrial farming. Getting produce out of season is great. If I lived in some frozen Northern tundra I’d want fresh veg year ’round. Pickles and preserves taste great, and are fun to make, but they don’t scratch the same itch the fresh stuff does.

Straight up charlatans, on the other hand, fucking suck.

My wife forced me to buy some “organic” beef recently. Marbling was terrible, I knew it would taste like shit. The red dyed store line looked better. But, even though she doesn’t eat meat, I’m not allowed torture beef. Only that’s all eight dollars a pound will get you. Still haven’t found a proper butcher on Kauai, you’ve gotta make do.

I ate less than half, gave the rest to my dog. He seemed to enjoy it, though I later remembered why you shouldn’t serve a french bulldog large quantities of beef.

While you eat your cheese at up to $26 per pound, he will show you his “bible,” a photo album of his water buffalo.

It appears his bible is a fairy tale.

While he once sold his cheeses at St. Petersburg’s Saturday Morning Market and other outdoor stands, questions arose that he was substituting cow’s milk from Dakin Dairy in Myakka. Jerry Dakin confirmed he was selling milk to Casamento, but said Casamento hasn’t bought any in the past year.

In January 2015, Casamento was accused of animal cruelty over a calf in Plant City found tied to a post too tightly, with an eye injury and a rope embedded in the muscle tissue of its neck. In February 2015 he signed a settlement with the Hillsborough County Sheriff’s Office relinquishing ownership of the calf and agreeing to have Brandon veterinarian Mark Mayo inspect his herd.

“He really did love on ’em,” Mayo said of his visit. “They were a little down on weight. I wouldn’t say it was a severe animal cruelty case. People have good intentions and sometimes things don’t go well.

“He was talking about selling his herd.”

According to EcoFarm’s Jon Butts, Casamento sold his water buffalo about a year ago, many for their meat. Butts took two males and a female at his Plant City farm, but said Casamento has not been buying their milk.

You can read the entire piece here.

Very well written, superbly researched, worth your time. Even if you’re not some overly concerned foodie, it’ll give you ammo if you feel like fucking with the ones you know.

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shootsthen
shootsthen
10 years ago

I heard some dude, with a foreign accent, say this, last night, to a group of people who just moved here: “aren’t you guys proud of your State, it’s the first State to ban GMOs; you didn’t know that?! it’s big news where I’m from; in Venice Beach, we’re healthy minded.” I didn’t say anything then, but I’ll channel Rory and say something to him now: “shut the fuc$ up, and go back to Venice beach you dumb fuc$; Hawaii’s a straight up GMO laboratory – you don’t know shit . . . and btw, that mahi mahi fish taco you’re eating is GMO tilapia, you fuc$head.” Phew; that felt nice.

velobwoy
velobwoy
10 years ago

Ha!

david fffff
david fffff
10 years ago

“Heirloom” is talking about the genetics of the tomato, you either have a hybrid or a heirloom breeds – Beefsteak tomato = heirloom, Campari = hybrid. “Organic” beef? wtf makes beef organic? Grain fed beef can still be organic. anti-biotic/hormone free beef which would have nothing to do with marbling, grass finished would make a difference, tell the wife to buy a proper fucking cut and step your food game up Rory.

Tom House
Tom House
10 years ago
Reply to  david fffff

boom

Captain Clark
Captain Clark
10 years ago

Faking fish is rampant here in sunny Florida. Our local news did a similar study and found that a large majority of “grouper” being sold was actually hake. I have gotten to the point where I just don’t order fish at a restaurant. I too spearfish and really only eat what I catch. This is a prime example why I hunt and fish. Providing fresh sustainable product on my dinner table is much better than buying product from the store. I know how it was obtained, cleaned, and stored. Peace of mind that Publix can’t duplicate.

velobwoy
velobwoy
10 years ago

Aren’t they turning it into some fancy local-food only retailer?

J H
J H
10 years ago

It’s carrots that does my French Bulldog in. She farts up a storm after just one of them.

longtom
longtom
10 years ago

Nice doggie

Kenneth Noisewater
Kenneth Noisewater
10 years ago

Leaving us with the unsolved cliffhanger of a French Bulldog’s overdose on marbeled red meat…? I’ll take an educated guess that it’s pretty comparable to a Sally Fitzgibbons bottom turn.

velobwoy
velobwoy
10 years ago

Kojima’s in Kapaa (maybe they closed before you showed up) used to sell freshly slaughtered beef one day a week – it’d sell out pretty quick. Princeville Chevron had a similar deal (only more $). Someone’s selling it, Rory. Don’t you have any local friends?

GreatZeldini
GreatZeldini
10 years ago
Reply to  velobwoy

Barca would know

Dusty Butt
Dusty Butt
10 years ago

Imported from Vietnam, Product of Australia

Tom House
Tom House
10 years ago

“Restaurateurs would find a way to jack up prices with pretty rhetoric.”

This sounds like the kind of thing that would happen in a place like Tampa Bay, or a tropical island with limited access to a variety of produce. Go to somewhere in the Pac NW or NorCal where the farms are abundant, and the narcissism of the chef is high, and you’ll find that people take this shit far, far too seriously to compromise on the quality of the food. Hell, a table next to me at Chez Panisse was once served an eight dollar peach for dessert. A whole peach. Nothing added, removed, peeled, or anything. You better believe that that was the Platonic fucking ideal of a peach, from the purest tree, growing on the most bucolic farm in Sonoma.

Hey by the way, the world is a beautiful place, and lots of people actually care and try to make a difference and take pride and joy in what they do. All this hating gonna send you to an early grave.

Mariano Landa
Mariano Landa
10 years ago
Reply to  Tom House

I’d rather see an early grave than eat at Chez Panisse. Although I heard the surf is pumping this week straight out front off Gilman.

Tom House
Tom House
10 years ago
Reply to  Mariano Landa

silly

Mariano Landa
Mariano Landa
10 years ago
Reply to  Tom House

And I know little of peaches, but I do know that you can get the Platonic fucking ideal of something else grown from the purest trees on the most bucolic farms in Sonoma for $8/pop…you just need to have glaucoma, chronic pain, etc.

toofattosurf
toofattosurf
10 years ago
Reply to  Mariano Landa

#marilizelegajuana

Karl Von Fanningstadt
Karl Von Fanningstadt
10 years ago

“Even if you’re not some overly concerned foodie, it’ll give you ammo if you feel like fucking with the ones you know.” I would agree this sounds enticing, though, usually, these are the type of people who believe what they want to believe regardless of any evidence showing their position to be misguided (thinking of anti-GMO or vaccines-cause-autism people), so there really is no point.

Wiggolly's Paddling Style
Wiggolly's Paddling Style
10 years ago

Fresher than Mark Healey’s chicks gill(s).


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