Gimme: A belt I can love!

New brand Cuater serves up a thing that all men need! Are you a man?

There are two things a man needs in life and one of them is a belt. He needs it to hold his raw Japanese selvedge denim to his waist. To swing on a branch across an engorged river. To punish wayward teenagers. To punch through drywall in order to obtain the treasure hidden therein (drugs!).

Now, I am not in the business of endorsing just any ol’ product especially products that are scientifically dubious and rob children of their hard-earned pennies on empty promises that sharks will not nibble (hello Stab!) but when something floats across my horizon that makes me smile I can’t help but shout it from the rooftops.

Cuater belts is one of those things and has no

Firstly, my favorite is amazingly made of paper. They have very fine leather and stretch models too but it is the paper one that caught my eye because artists imprint on it and it achieves an impossible to replicate patina over time. Like raw Japanese selvedge denim! Anything that must be broken in, that begins to resemble its owner, is an item I must own.

I spoke with co-founder Robbie McKnight about his belts on a warm Laguna Beach day recently. And yes that McKnight. His father is the legendary Bob of Quiksilver fame. His sisters are Roxy and Kristi both completely fabulous. They are the first family of surfing with neither doubt nor peer. And Robbie told me of his inspirations, of his dreams, of how it feels to start a brand in this day and age.

It’s rough! But his product sings, it works and you should go here today for a browse. Buy one for you (here!) and if not for you, for your friend who needs to hold his pants up or find treasure hidden behind drywall (old porn!).