Zach Weisberg, The Inertia's spiritual head, lashes back!
I almost can’t take it! Tears are streaming down my cheeks making it difficult to type and so I won’t. I’ll just let our father who art Venice-adjacent type for me! Did you see Zach Weisberg, The Inertia’s founder and spiritual guide, wrote a response to Dane Reynolds in the wee hours? Did you read it in all of its paternal glory?
Oh it is paternally glorious!
If you have been spending the last few days in a cave let me catch you up. The Inertia called Dane Reynolds “Hypocritical as fuck.” Dane responded by telling The Inertia that it sux.
Now get ready for part three! And if you like heaping doses of paternalism mixed with dismissiveness ladled with passive-aggression and served warm with the emotional seasoning of a college campus safe space then this will be your favorite part of all!
Let’s read the best bits from the IKEA desk of Zach Weisberg!
So if Dane really never wants to work with us again, then that’s a bummer. It’s a silly and immature way to handle a pretty reasonable set of criticisms sandwiched between a handful of inflammatory phrases, but that’s totally his right. I respect that.
If Dane wants to write The Inertia off altogether because we support and enable people to share their opinions, that’s his prerogative.
We appreciate your response, Dane. Even if it is a handful of middle fingers. We appreciate that you shared some intimate thoughts around having anxiety in your film. That was definitely a service for folks who can relate. We like how you surf. We know it sucks to get negative feedback on something you care about (we can relate), but sometimes, when interpreted constructively, it can be really productive. Hopefully, one day in the future when feelings calm a bit, we can occasionally exchange silly emails again. Maybe even produce something raw that leaves us vulnerable to criticism together. But if not, that’s okay, too.
I’m rolling on the floor! Can’t… stop… laughing! My stomach hurts! I’m choking! I can’t breathe! Someone call 911!
And real quick Zach, if you maybe really want to know why Dane got mad then it is probably because the offending review wasn’t criticizing his film. It was criticizing the man himself, calling him a hypocrite in the harshest possible terms.
But carry on! Please! It’s gold!
(Read Zach’s entire response here! It’ll go down in history as the pièce de résistance of the paternalism mixed with dismissiveness ladled with passive-aggression and served warm with the emotional seasoning of a college campus safe space genre!)
“from the IKEA desk of Zach Weisberg!”
Amazing. Bravo.
I think Dane is a great surfer (one of my favorites) but when did Beach Grit turn into a Dane Reynolds fanboy website?
“Like it or not, The Inertia is a pretty accurate composite of what the surf and outdoor world looks like on this planet today”.
Please tell me he didn’t say that.
Cue just about everyone who’s ever commented on this site lining up to suck Chas off.
“Like it or not, The Inertia is a pretty accurate composite of what the surf and outdoor world looks like on this planet today. “
can you believe this fucking guy? thinks he’s the goddamn oracle.
I think he’s right.
well, don’t give up. the inertia is like that Pacifico ad they run during the events about how surfers started going to Mexico in the late 70’s
Fuck! I write a full paragraph comment on Inertia’s page only to learn that it is awaiting approval?! I have a hunch Zach isn’t going to like that one… I want my 3 minutes back
Thank you Beach Grit, for reinstating and condoning my passionate hate for the Inertia and fuelling my love for Dane within three short articles.
“The Inertia is a platform for talented folks in the surf, mountain, and outdoor space to share their ideas with people who care.” I cannot think of a way to be more boring.
they’re the Men’s Health of action sports. wonder what their Agenda booth looks like, probably a Sigma Chi reunion.
The laziness…no; the apathy…no; the paralysis…no; the sluggishness…no; the lifelessness…no; the torpor…no; the unresponsiveness…no; the dullness…no; the lethargy…no; the resistance to change…no; the inertia…THAT’S IT!! That’s what I’ll call my surf website.
“Chapter 11 Like The Mona Lisa!!!”
lesson one, when a surf star is publicly annoyed at you, shut up and enjoy it.
Just because you can respond, doesn’t mean you should.
Amen, brother Nick. Amen.
I like how they had a crack at dane for using chapter11 as a avdert for his new brand but in their response they uesd that as an advet for their site. Pot kettle black etc.
ah but we are in a Trumped up era now , and the media are targets , maybe this is Dane’s way of expressing his disdain for the media, a la Ms Don , and this is way of making Dane great again?
I think you may be right Brutus! Bith Dane and theInertia can leapfrog each other to greatness!
its actually a damn good conspiracy , that Dane and Inertia are working together to create a new Trump order , by using ,abusing the media and to create the cheapest form of marketing , cheap bastards!
I imagine he’s wanted to tell them to fuck off for some time and saw this is a golden opportunity to stick it to the jeans with sandals crowd over there venice adjacent. The stench of yearning for legitimacy is almost nauseating as it comes through the phone screen. Thanks for making me click on that link, I’m sure you drive more people to that site than any of there 2000+ contributors. Icons included
Were you proud that BG headlines made it into Chapter 11?
Also, the biggest fucken blood feud in months and you haven’t put “BLOOD FEUD” in giant letters in the headline. Think of your fans!
They did? Where?
Err, it was at the beginning. There was a series of news headlines, and the BG typeface/font thing sprang out at me. Something about Dane’s contract details I think.
And now I’ve used 3 minutes AND all my IT skills to go and find it for you: https://uploads.disquscdn.c…
You are the greatest pal anyone could ever hope for… Wanna know a secret? I didn’t watch Chapter 11.
Kinda like watching porn for the first time. Dick is harder than convincing most Hawaiians are haoles.
I wish I could unread that comment. How can this be so? I know a gentleman can be pushed for time, what with family, life, actually surfing etc. but BUT. Don’t the motion pictures excite you?
Do you get amped for a surf by trawling the inertia and medina’s instagram? Are you Paul Speaker and only really like NFL and roses?
yeah, i enjoy shit stirring as much as the next guy but its supposed to be a side dish, right?
Exactly. It’s a condiment that should lift the other flavours. Why would you ditch the sushi and rub the wasabi in your eyes? We’d better ask Chas.
I know Danes the cool guy in the industry and no one wants to say anything bad about him, but I’ll be honset. He did come across a little naive in his edit. No one is forcing him to make money off surfing, he could easily get a different job to support his surfing like 99% of surfers in the world do. Obviously he’s better than 99% of the worlds surfers but then why complain about it?
Maybe his life is so fucking awesome that this might be the only thing to lash out on?
Every job/life has challenges; doesn’t make his less genuine just bc he was paid millions to surf.
Idk man I’m pretty sure a lot of people would kill to get paid to freesurf. Not even surf on tour or do the qs. Literally just surf when u want to
Totally agree with you. And I think Dane’s response was pretty ridiculous as was his “struggle” to get the shot. It’s hard to feel for a white Californian man who gets paid to surf. My only point is that everyone, even the richest, most spoiled brat does not have a “perfect” life, free of struggle and conflict. It was an interesting insight bc most of think being a paid free surfer is cruise control. I enjoyed the video, and actually wanted to hear more from Dane – more dialogue, less surfing; and I’m enjoying the commentary that has resulted.
Yeah but what happens when the thing you love to do is your job an you start to hate it?
I never thought of that but that’s actually a really good point. I would say if that’s happening it’s time to get a new job and try to find the love for surfing once again. I guess that’s Danes struggle though he’s so good people would prolly think he’s insane if he stopped getting paid to surf. I think that’s what the inertia was trying to get at they just failed epicly at it.
It’s one of those things to truly know someone you must walk a mile in those shoes. To get to the level heso got to there have to have been some major sacrifices on personal levels. It’s like when people complain about some one being rich or driving a nice car they don’t see the work that went into getting there. The risk that they took to make that happen. Nothing worth having comes easy in life. Not all of us are good enough to get to that level in surfing. But dane had to put in the hard yards to. Pro surfing is sold as this dream lifestyle but it’s not. There are really great parts to it I’m sure but equally shitty as well.
yeah, this is the one i was waiting to hear. you have your job and Dane had his. there’s a lot of guys with hotter chicks than yours too. guess they all need to stay quiet and think of all the people that don’t have it as good as they do, right? you like your professional athletes humble. not like they earned what they have the way you did. you sucking up to your boss come monday morning?
Thats what i’m saying. It just goes to show we’re all human beings!
i think no matter how glorious your life looks, none of us from the outside can know what challenges someone is facing in that life. So I don’t blame someone for feeling or expressing that, no matter how much money they make or how fun it seems their life would be. But there is a point where expressing your outrage or challenges or whatever starts to verge over into self-entitled whining and kvetching. And I felt the film was at times veering into that territory.
i’ll upvote everything before “but”. and i’ll assume everything after that is how you really feel. just repeating the contrary view isn’t necessary, doesn’t make the real opinion sound any more well considered.
He’s better than 100% of the worlds surfers. Big difference.
meow