Imitation is the sincerest form of flattery!
Just months ago surf fin manufacturer FCS had it all. Victory after victory after victory on the World Surf League tour, money jangling in pockets from a 23 million dollar sale to StabStitch, the respect of the entire industry!
But oh how the Wheel of Fortuna turns! Oh how she spins from the happiest times to the darkest depressions!
John John Florence, riding a steed of Futures, lanced every FCS riding knight around, StabStitch unloaded FCS for pennies on the dollar as its stock crashed and the industry, the fickle industry, turned its nose up at the stink.
But how to stop the bleeding? How to climb back on top?
Maybe by releasing a tailpad that looks exactly exactly exactly like an Astrodeck tailpad?
Astrodeck is, after all, the most core company in all of surf. Founded and owned by the Fletchers, inventors of surf traction etc. So good that professional surfers purchase for full retail price and affix to their boards even if their sponsors make their own traction. Etc.
So how could it go wrong to release a tailpad that looks exactly exactly exactly like one of those? Like, exactly same color, shape, cut-outs, size… so exactly that no one, not the bastards on the World Surf League tour, not the bastards from StabStitch, none of the bastards in the industry will know that it is not an Astrodeck pad.
Sunny days are gonna be here again!