Does that jacket and sparkly Simon Anderson not reek of affluence? | Photo: @mikecoots

Mike Coots: the Richest Man in Surf!

When shark attacks are commodified...

You know Mike Coots, the haole-Hawaiian who lost his leg to a tiger (shark) at eighteen. Punched it in the schnoz, survived.

You may also know that Mike has become a leader in the shark conservationist movement. He’s spent a good chunk of his life opposing those who want to kill sharks for (fin) consumption or cull them for the sake of human safety. He even continues to swim with the fuckers!

Conservationist ideology is generally regarded as ‘moralistic’ by the larger oceanic community, but a new business venture has brought doubt to the virtue of Coots’ motives.

The Coots Boot™ is a prosthetic leg designed specifically for surfing. It has a dual-hinge format so the rider can set their boot on Standard for down-the-line surfing or Tucked for pigdogging crazy backside drainers. Mike has proven the Boot’s functionality in sparkling temples across the world.

If can, can. If no can, still can!

A post shared by Mike Coots (@mikecoots) on

Coots Boot™ was introduced in 2014 and has produced massive numbers in Hawaii, South Africa, Reunion Island, Western, Eastern and Southern Australia, and New Smyrna Beach, Florida. Business Insider estimated that Mike Coots will be the first surf-made billionaire by 2020, should current shark trends continue.

And doesn’t this ring dubious to Coots’ conservationist efforts? Without sharks there are no bites, and without bites there is no Coots Boot™. Tic tac toe, bingo!

Which makes me wonder: is Coots a capital-hounding right-winger masked as a Greeny? More importantly, is there any facet of this world not riddled with corruption and greed? We have commodified the shark attack for heaven’s sake!

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blumpkin mung
blumpkin mung
9 years ago

I bet that boot/ leg works better than my knee in a pig dog.

Ghostface Braddah
Ghostface Braddah
9 years ago

In Hawaii, saying someone is Haole is not an insult. Ask Coots.

Brutus
Brutus
9 years ago

hmm a dingleberry , is that a form of flattery or disgust? So funny when a business magazine , tries a guesstimation of , wait for it , small pinkie finger between front teeth, 1$ Billion , and obviously wealth means you could be a dingleberry unless you give it away?

Michael Ciaramella
Michael Ciaramella
9 years ago

Coots is a good guy! My intention wasn’t to ‘rag on Coots’, but to use him as a comedic pawn in my satirical commentary of shark/surf culture.

Sorry if it came off more serious than intended…

?uzzled
?uzzled
9 years ago

Is this a spoof?

Kelly's Barber
Kelly's Barber
9 years ago
Reply to  ?uzzled

if you have to ask

?uzzled
?uzzled
9 years ago
Reply to  Kelly's Barber

Speaking of that, is it mainly just the eyebrows and pubes?


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