Volcom: “True to this since forever!”

Mick Jagger's daughter admits, "I knew about Volcom when I was younger!"

Volcom is a surf brand that was formed in Newport Beach/Costa Mesa in 1991. It was once very core and cool and its tagline used to be Youth Against Establishment. Bruce Irons used to surf with Volcom’s Stone logo on the nose of his board. So did… Ozzie Wright.

Now, I think, its tagline is True to This though the This is unspecified. Maybe the This refers to Georgia May Jagger.

Mick Jagger’s daughter is now the face the once very core and cool Volcom. She says:

I knew about Volcom when I was younger… My life has always been naturally surrounded by skateboarding and music. Even without thinking about it, I just always find myself attracted to the city, street culture and musicians.

-Georgia May Jagger

Let’s make this into a poem!

I knew about Volcom when I was younger

My life has always been

naturally surrounded

by skateboarding

and music even without thinking about it

I just always

find

myself attracted to the city

street culture

and musicians

If that don’t get you surf stoked I don’t know what will!