The press has treated them absolutely unfairly.
We live in the shrillest ever of times, don’t
you think? Each word that drips out of mouth or onto paper is
parsed, discussed, teased and eventually found to have some very
racist, sexist, fascist connotation. Oh I’m not excusing anything
that is really racist, sexist, fascist. I am just saying shrill is
the tone au courant.
And so it was with great wonder that I read a piece last week in
The San Diego Union
Tribune by staff writer Michael Smolens discussing the
1950s-1960s surf thrill with Nazi schtick, comparing it to today’s
white nationalist pop. I was expecting rage at our checkered past
but instead found nuance.
Let’s read together!
In the late 1950s, a small band of La Jolla surfers dressed
up as Nazis and, carrying a Nazi flag, marched down the
beach.
Around the same time, swastikas were painted on the infamous
Windansea pump house and at Malibu — perhaps Southern California’s
most prominent surf meccas of the era.
And there’s a well-circulated, historic photo of a guy in a
stylin’ crouch on a multi-stringer surfboard streaking across the
face of a wave in fine trim — while wearing a plastic Nazi
helmet.
Some elements of surfing’s tight-knit community, long proud
of its rebellious nature, certainly veered off into strange
territory back in those days.
Oddly, it didn’t seem like that big of a deal at the time,
often described, at least in retrospect, as largely “innocuous.” If
so, that was then.
With widespread condemnation of recent white supremacist and
neo-Nazi rallies and the removal of Confederate monuments
everywhere, the notion of people dressing like Nazis for kicks
would be no joking matter these days.
So what were these surfers thinking 60 years ago? It wasn’t
seen as sympathy for what Nazis did and what they stood for.
Rather, it was more a manifestation of their anti-establishment
streak.
Greg Noll, the legendary big wave surfer of that era, said
it was just another way to flip off society.
“We just did things like that to be outrageous. You paint a
swastika on your car, and it would piss people off. So what do you
do? You paint on two swastikas,” he said, according to the
Encyclopedia of Surfing by Matt Warshaw, surfing’s meticulous
historian.
The surfers’ antics were dismissed as a juvenile annoyance
by many. The mainstream media denounced such behavior, but that
only emboldened some, cementing their image as reprobates.
Interestingly, the initial link between surfing and
swastikas was not only innocuous, but actually
well-meaning.
In the 1930s, Pacific System Homes in Los Angeles sold the
first commercially produced surfboards after the son of the owner
went to Hawaii, went surfing and quickly joined the legions of the
jazzed. He apparently convinced his father there was a market for
surfboards in Southern California.
It was called the Swastika model, a laminated balsa and
redwood board that had a small swastika on the tail. At the time,
the symbol in certain cultures meant harmony and good
luck.
With the rise of Nazi Germany, which turned the swastika
into a symbol of something far different, Pacific System changed
the name of its product to the Waikiki Surf-Board.
The piece goes on to discuss the use of Nazi symbolism by other
subcultures and how broader culture reacted at the time and how it
would react today with such measure. It was like a tall glass of
cool vodka to the soul.
But what do you think? Do you think surfers should be more
apologetic about appropriating Nazi imagery? Do you think surfing’s
favorite safe-space, Venice-adjacent’s own The Inertia,
believes surfers should pay reparations to the offended of the
time?