Ho ho ho!
We are in that time of year when “Surfing Santas” become as ubiquitous as Christmas trees in any and every coastal/surf community across the globe. Cocoa Beach, Florida, Kelly Slater’s hometown, tries to boast that it is the Surfing Santa capital while Huntington Beach, California and Bondi, Australia fight for recognition too. I suppose it is cute, or cute enough, but not nearly as cute as the World Surf League’s President-elect of Content, Media an WSL Studios dressing like a stick-wielding elf in a Manhattan Beach, California.
To be honest, I didn’t know that Santa’s li’l helpers carried sticks but that is a sniveling critique to make when faced with such wonder, with the very embodiment of Christmas cheer. I don’t want to write this because I feel it might be perceived as unnecessarily hurtful, but doesn’t ELo look like a…. I’m searching for a word that’s not “pimp” but has the same meaning. A…. flesh-peddler? In the best sartorial sense I mean.
I don’t have anything more to say, other than I look forward to finally meeting Mr. Erik Logan in less than a month for in less than a month he sheds the “elect” in “president-elect” and actually takes his proper place in Santa Monica’s high tower, lording over content, media and WSL studios. He promised to chat, I think, and I have no doubt that he’ll understand our humor, that he’ll see us as a valuable addition to the World Surf League family.
Don’t you think so?
I have never met a man who rides SUPs, religiously, that doesn’t have a finely-hewn sense of humor. Also, I’m certain the World Surf League is thrilled with our twin billing in today’s The New Yorker.
How could they not be?