Back to the future!
There was one minute in professional surfing’s history when egregiously bullish predictions could be excused because surfing was everything. Everything and everything and everything and who wouldn’t want a piece? Who didn’t want a piece? Quiksilver was valued well over a billion dollars. Billabong was valued at over a billion dollars too. Rockstar Energy, X-Games, extreme sport, PowerBalance love.
Boost Mobile.
Boost motherfucking Mobile. A cellphone company geared toward extreme sport enthusiasts.
Toss one quarter into surfing’s well and it would instantly multiply because surfing was the universal dream.
Until it wasn’t.
Quiksilver went bankrupt then combined with a bankrupt Billabong, Rockstar Energy sauntered off to who knows where, extreme sports became an embarrassing quantifier, PowerBalance bracelets got sued out of existence and Boost Mobile just signed up to be title sponsor for the upcoming kickoff women’s World Surf League World Championship Tour event on Australia’s Gold Coast and what?
Exsqueeze me?
Let’s read the press release!
The World Surf League (WSL) is excited to announce that Boost Mobile has signed on as Title Sponsor for the opening event of the 2019 Women’s Championship Tour (CT) on the Gold Coast. The Boost Mobile Pro will run at Snapper Rocks from April 3 – 13 and make history as the first CT event to award equal prize money following WSL’s groundbreaking commitment in September of 2018.
“We’re really happy that Boost Mobile has come on board to support the season opener and are thrilled that they are partnering with us to put on one of surfing’s most iconic and historic competitions,” WSL CEO Sophie Goldschmidt said. “The 2019 women’s Championship Tour is set to be our most exciting season yet with the introduction of equal prize money being rolled out across our events, the first of which will be the Boost Mobile Pro on the Gold Coast”.
Current World No. 6 Sally Fitzgibbons (AUS), is no stranger to success at Snapper Rocks with four Semifinal appearances and one Final at the famed point break.
“What an epic new look having Boost Mobile partner with WSL for the women’s Gold Coast Snapper Rocks event,” Fitzgibbons said. “It is such a significant time in women’s surfing and I feel empowered to be part of the sport and what it represents. With the added energy of youth brand, Boost Mobile as a sponsor, it’s sure to be one awesome show for Stop No. 1 on the 2019 Women’s Championship Tour!”
11-time WSL Champion Kelly Slater (USA) is excited to return to full-time competition at stop No.1 on the Gold Coast, particularly given the historical significance of the event.
I honestly have no idea why Kelly Slater was roped in there at the end nor why Sally Fitz was forced to give a statement but… hello 2005!
And would you like to know what BeachGrit founder Derek Rielly says about nostalgia? I’ll tell you. He says, “Nostalgia is for people who love being old/getting old. For the afraid and the worthless.”
Viva our very bright future!
Chris Dixon and Frank: please email [email protected] from the address you'd like your BeachGrit login on.
Commented on Disqus? Log out, tap the Disqus button, and your old name and comments come back. The box is ours.
Your comments are still here. Every one of them.
Twelve years of BeachGrit comments came across from Disqus. Connect and we will show you how many are yours. We get your username, nothing else.
Connect Disqus to reveal.
They should have used that Palmateer Flick with all her gear off she is a true representative of where pro chick surfing is at
is that…stormy daniels???
None other than the willing and able Mrs. Lindsay Lohan.
Is the chick in the photo wearing an Ankle Monitor????
Wonder what naughty things she may of done.
“Quiksilver was valued well over a billion dollars. Billabong was valued at over a billion dollars too”
You know what they say…”a fool and his money are soon separated”.
Has Roxy gone under? I thought Beachwaiver hairdryers and tampons were sponsoring the whole tour?
With little guidance in the surf culture….it’s inevitable!
Good news for them that are crying or shitting their pants… Kleenex Inc. is sponsoring the 2020 surf tour!
Let’s face it, the surfing tour is a joke and the grumpy old locals are squatting in the line up.
That is surely the single greatest image in surfing history.
surely team wass is behind this deal chas, or the fact adderton wants back into the australian market after sprint bought him out and then merged with T mobile and now he only owns the australian arm of the business he started, on the bright side there will now be v8s and dirt bikes at snapper
Ooooof. That’s hitting below the belt.
Or are you talking about doing my son’s diaper clean-up?
Is that chick wearing a home detention bracelet ? Haha classy
That chick being Lindsay Lohan of course and that’s her booze monitoring thing… educated myself below, what a paux fas.
no way she is passing a pencil test
Boost wasn’t for extreme athletes, it was for post-payphone and pre-encrypted messaging app era drug dealers. Chirp chirp, motherfuckers!
Hook us up cunt
wtf. every commenter here and the owners/contributors do nothing but nostalgia. Boost Moble Beachgrit. Get your noses in that trough..
Falling off the wagon gives you wiiings!!!
I just found this shell remnant on a beach and thought I should share it in the spirit of our new generic avatar. https://uploads.disquscdn.c…
Your palm reads for interesting times CB
Nature imitating art … ?
Sponsored Event*….
Winner gets a simcard for the Australian leg.
Plus 1GB of off-peak data!
Haha. And a Nokia (non snake game version).
https://uploads.disquscdn.c…
WSL after closing the Boost sponsorship deal
.
Shark bandz
This whole equal pay thing just comes across as virtue signaling and “woke” as a business strategy.
The WSL just invented equal pay. And some exciting value adding machine, that runs on dreams.
nope. there will be and is more money in this avenue. you will see. men’s wct is dead horse.
Nostalgia used to be way cooler.
I’m with Dez on this one. Only way is forward. Also, I’d still smash Lohan, warts and all.
Fuck she looks rough as in that one. Torquay 10!
Rough?! How about now?
https://uploads.disquscdn.c…
Oh fuck that’s a stinker
lake connewarre 8
How’s her random negro hand ?! Michael Jackson inspiration no doubt.
thing is gnarly!
no problem.
Shit Torquay must have some bittys, I’m all about the ankle bracelet pic
I think she does look pretty fucking nice in that pic. Tight.
I think the young ms. might struggle to stay on her board with such footwear. Is this perhaps a trend, like webbed gloves, we are missing out on? Asym surf footwear to assist turning?
Got an unexpected chub watching that
I just got even more depressed.
jesus wept! i can die happy now