Introducing the Juicy Couture Pipeline Pro!
It is a wonderful time to be alive and enjoying the surf industry. Exciting developments happen every single day and sometimes even multiple times a day. Yesterday, for example, we learned that Harley-Davidson is the official motorcycle of professional surfing and today we learn that Volcom, the brand that pitted the Youth against Establishment, has just been sold to Juicy Couture!
“Juicy Couture?” I hear you say with a squished up face, like you don’t remember those velour tracksuits, like you don’t remember Paris Hilton or her toy Chihuahua Tinkerbell.
You know Juicy Couture and let’s first go straight to the press release for details before we carry on any further. Let’s get our facts straight (not as in “not gay” but as in “clear”).
Authentic Brands Group (ABG) continues expanding its fashion portfolio, adding to its collection of clothing properties with the acquisition of lifestyle brand Volcom. Formerly owned by Gucci and Saint Laurent parent Kering, ABG’s newest purchase sets the company up to make moves in the skate, surf and snowboarding markets.
Already the owners of Juicy Couture, Nautica, Aeropostale and several celebrity namesakes (including Elvis Presley, Marilyn Monroe and Shaquille O’Neal), ABG’s Volcom buy affords the company access to Volcom’s massive retail presence, with nearly 100 stores across the globe. “For nearly three decades, the Volcom family has created one of the most iconic brands in the skate, surf and snow markets,” affirmed ABG chairman and CEO Jamie Salter in a statement. One of ABG’s goal with the acquisition is to promote Volcom’s digital campaigns and influencer partnerships, with a focus on expanding its millennial and Generation Z customer base.
I love Gen Z and everything that is happening here but I am curious how much Volcom sold for?
I am also curious as to when The Stone will release its first velour tracksuit?
I am also curious if the Volcom Pipe Houses will now be called the Juicy Couture Pipe Houses?
I am also curious if the Volcom Pipeline Pro will now be called the Juicy Couture Pipeline Pro?
Many curiosities.
Some of the best waves on a daily basis on the east coast at rivermouth breakwalls , which collect lots of swell , act as a wind break , and make A Grade A frame wedges !
Yes the surf industry is lame, and you’re part of it.
You reallllyyyyy missed it, shoulda been here yesteryear.
Scotty SD . If you can get your hands on Kong’s book , his dad Bull was an absolute genius / madman at getting a prawn trawler out through the Tweed River Mouth ( just to the south of the breakwall / groyne ) and others up and down that coast in very heavy seas . He once threw Kong over the side of the boat when he was about 5 as a wave crashed down on the trawler to save him in the case that the boat went under . He swam to the nearest breakwall and was picked up by a rock fisherman . Good training for Sunset ?
Volcom lost cred. along time ago when ‘Youth Against Establishment’ was sold to the ‘establishment’–sold to Kerring– a French fashion company. Volcom now ‘is’ the Establishment……..
does this mean the volcom team riders will all be issued with designer handbags containing oversized sunglasses and an undersized dog?
I think Ozzy Wrong already has all these items …..?
he definitely has the oversized glasses. the undersized dog is more likely a ferret.
There’s a whole book been written on the history of the NSW training walls. They work better than fucking wave pools.
Which is your favorite ? Mine is between Newcastle and Noosa …. just south of ….
You’ll learn more here than from that Joey idiot
Exept that everything is totally amazing and cool.
That is why those training walls were built – to protect the boats. Common up and down the whole coastline. Good for waves and sharks. They also tend to interrupt the longshore transport of sand – which is why the sand is pumped past the entrance to Snapper.
Yeah, and it is!
Most of the river bars are hairy round that way.
Some good stuff on utube.
Yes they do. See the Mad Hueys for evidence. For the most part, you can often get around the waves without having to go through them. There are worse rivers/creeks on the Goldy, Currumbin and Tallebudgera for example.
Poor Mateus didn’t stand a chance
Like a scud missile!
Wonder what kinds of things they will stitch on the butts of their boardies – ‘Beat it Kook’ or ‘VAL’s Rule’, etc…
If the Pipe house becomes the “Juicy Couture Pipe House” I will strut right in there with sandy feet, grab myself a Pacifico from the fridge, plonk down next to Kai Borg, talk story, maybe take a nap. Borrow Dusty Payne’s board and break it. Slap somebody’s Acai bowl to the floor. Etc
Can we watch and could you call Mr Borg Mr Juicy ?
what happened to borg?
John John’s a fish basher.
Pottz was loving that
Wot happen ?
John displaced an entire school of fish with one of his gouges
Finally saw that.
Too good!
You could say he schooled them ?
Paris is my all time favorite celeb.
Love her little bum bum!
The irony of Volcom, the ultimate was core but is-so-far-from-that-now brand, selling to “Authentic Brands Group” is too great.
And somewhere Bruce Irons is missing a plane, like right now.
Volcom lost cred. a long time ago when ‘Youth Against Establishment’ was sold to the ‘establishment’–sold to Kerring– a French fashion company. Volcom now ‘is’ the Establishment………
In all seriousness I would wear a velour Volcom tracksuit
Any colour???
No colour!
Translucent!!!
A nice warm turd brown for winter.
And penis vein blue for summer.
Thanks.
Me too.
This is wonderful ! I am just wondering which one of you will play Dirk Diggler in Boogie Nights 2 wearing the velour jumpsuit with white wheeled roller skates ?
Still Core. But with a soft in front.
Is that a track suit she’s wearing? #DeadlyStoneByJuicyCouture https://uploads.disquscdn.c…
Bruce got out and is in hiding….they sold his soul.
did he spend all his money? is he broke?
Love the Mailman…. wot up amigo?
Currently getting over a case of the shingles. Other than that, just hunkered down in some French cornfields waiting for the water to warm up so I can bust out the 8’0″ Softech and go surfing with the kids! #DadLife https://uploads.disquscdn.c…
Good luck with the shingles, they are the fucking worst. Couldn’t believe how fucked up those things had me and for how long.