Make art, and see what happens. If you don’t have a plan you can never fail.
Vans’ latest film Pentacoastal is a war cry for the contemporary surf fan.
It shows us surfing at the vanguard of the modern performance spectrum, pushed even further forward by the sure-handed direction of an in-form auteur. Pentacoastal is blistering, exhilarating.
It captures attention like a well placed punch on the nose – blam! – and forces our gaze back to what’s most important.
Surfing.
This is how you create a narrative. This is exactly where the sport should be.
A rare delight. And all for free.
Have you seen it yet?
There’s a whole lot to like.
The reinvention of Wade Goodall, who’s as close to a central figure in the film as we see. Wade’s had a narrative arc that would match any character from The Wire. The pop-shuvit funboy of the early naughts is still there, but with a style and presence that’s rounded out into something much more substantial.
His surfing is next level. That foamball wrestle and bounce at P-Pass needs to be watched again, and again.
Harry Bryant, the fizzling quokka with a Marzo-esque level of command in some damn heavy situations. I was lucky enough to be out during a few of the Indo sessions featured in Pentacoastal and he was by far the standout in real time. It shows through in the film.
A supporting cast that expose no weak links.
Dane.
Even though the locales are mostly well known, the waves are shot in a new light. Literally. Muted hues and tonal fades are in the edit throughout. The aesthetic is distinct, but never overpowers. The washed-out drone soundtrack evokes that unsettling power of desert Australia and the Indian/Southern oceans chillingly. It had me putting on some Earth and settling into a doom haze as soon as I finished watching.
Pentacoastal captures the dystopian mood of 2020, but in a way that will remain relevant long after the last Chinese cough subsides.
At thirty mins it’s the perfect release time.
You gotta love the Vans model, too. Keep loose rein over a large team of talent. Allow them the creative freedom to do their own thing. Pull them together every now and then for a major project, and place it under the guidance of the likes of Goodall and Shane Fletcher with full creative control.
Make art, and see what happens. If you don’t have a plan you can never fail.
For that reason, nothing in Pentacoastal feels contrived, or marketed. It’s a statement in and of itself that surfing is at its best when it’s organic, powerful, and unencumbered.
This is how you create a narrative. This is exactly where the sport should be.
Perhaps the ultimate compliment I can give?
I’ve already watched it twice.