The temperature has risen.
And we’re back. Oh my goodness, how we’re back. Surf-adjacent brands selling for billions and billions of dollars. A professional surf tour starring Trestles and Steamer Lane. Violent factional rage exploding between Californians and Australians.
All the way back to our high water mark of 1992/93.
But regarding the violent factional rage, which is particularly exciting, a JS warehouse in Oceanside, California was tagged overnight with the phrase: “you fuk up! fuck ozz. O’side. Get out!!!”
JS, as you certainly know, is the eponymous surfboard brand belonging to Jason Stevenson who did not grow up in Oceanside or even Carlsbad but all the way across the Pacific on North Stradbroke Island, very near Brisbane, Australia.
He became a professional surfer, moved to Coolangatta, learned the art of professional surfboard shaping and became a standard for the explosion of Gold Coast/Queensland surfers including Joel Parkinson, Julian Wilson, Ryan Callinan, Mikey Wright.
Very exciting though decidedly not Californian and Oceanside’s board building community did not take kindly to a fancy, styley black warehouse branded with JS’s iconic traktor logo right in its midst.
So out came the spray can, up went “you fuk up! fuck ozz. O’side. Get out!!!” and off goes our war.
Will JS retaliate?
Against whom?
How?
Are you revitalized by this turning up of the temperature?
Will you drive down your street shouting “Fuk Ace Buchan!!!” later this evening, if you are Team California?
I will.
Extremely exciting.
Fucking wankers
Correct but in the state of origin of surfing …. he learnt his craft near Nowra at Culburra on the NSW South Coast … And if Julian Wilson lives in Newcastle from now on , he will always be a Sunny Coast a surfer as Occy will be the Kurnell kid from Cronulla , now living on the Gold Coast or ELOUERA’s Connor O’Leary who now resides at Lennox …… etc etc
You can take the surfer out of the town , but you can’t take the town out of the surfer ?
Bloody wussy Graffiti Warriors. Why now? Why not wait until our border’s are open and Aussies can come over on mass and liberate Oceanside…Jason will Make Oceanside great again!
JS surfboards doesn’t even come close to having the grit than the others……fuck js
This is what goes on between our 4 local shapers that nobody outside of South Carolina knows about. Fighting for the glory in a profession that barely provides a living wage.
Ryan Callinan and Mullet Wright are from NSW …. The Premier State and not from the Land of Queens (with its pointbreaks , XXXX, tropical climate and erudite postman )
and taxi drivers with white knee high socks.
I was trying to look on the bright side of the sunshine state and not it’s stinking underbelly and long white socks .
Where’s the violence?
The Decline and Fall of The American Empire …… ?
“Empires do not suffer emptiness of purpose at the time of their creation. It is when they have become established that aims are lost and replaced by vague ritual.
-Words of Muad’dib by Princess Irulan.”
Remember the days when we fed off each other’s ideas ….The Duke brings the gift to Australia …. Americans bring Malibus in 56 …. Cooper invites Greenough , inspires Mctavish who returns the visit to inspire shapers from Rincon and beyond ….. Jeez I bought my first wetsuit from a shop called Gordon and Smith in Taren Point ( near Cronulla ) where PT was shaping before he became a pro surfing evangelist , preaching the good word in So Cal with Cairns …. MR and Brewer , Occy with Rusty , Barton Lynch and Downing , Carroll and Rawson etc etc …. and now there is a trade war between brothers of different mothers …. ? AND JUST REMEMBER WHO INVENTED THE THRUSTER ! Oceanside is not in Narrabeen ….
Seems to me JS is feeding directly off the firewire business model, they’re just raising the bar of greed.
exactly.
Please feel free to correct me if I am wrong…but I am thinking with that graffiti art, we can rule it out, as a Banksy?
True story: I was arrested with Logan Hicks for spray painting a school when we were teenagers.
Obviously the dude who wrote that hasn’t been to Oz and seen all the Mayhems, CI’s (Al merricks), Pyzel’s and recently Album surfboards kickin’ round. Don’t see what the problem is, if you want to support local shapers then support local shapers. I live on the Goldie and support my local shaper JR surfboards and love em! But If someone wants to mix it up a bit and try something different, so be it. Each to their own. Ever been to an Italian, Japanese, Mexican, etc restaurant? Variety’s the spice of life. Why would you want less options? Seems kinda weird 🤷♂️
Your comment misses the point. Oceanside and San Diego County in general have a long history of building world class surfboards. I dare say they’ve been doing it as long, or longer, than anyone else on the Mainland. There are several factories in town and nearby that can build high quality boards for JS and co. But importing boards from Asian factories while throwing the new location name on the branding? That’s disingenuous. If JS is trying to truly invest in the community that they are plastering on their walls, they need to leave the frozen, microwaved, Asian factory built boards at home and use local factories to build their product.
Same reason our iPhones and Samsung phones are built in Asia despite a long history of tech manufacturing in the good ol USA. Same reason we can get tomatoes in February for 99 cents a lb anywhere in the USA despite the ability to grow hydroponically in the US. Same reason all those big American trucks have all their components manufactured in Asia or Mexico. Profit margins. Why would surfboards be any different?
Because we are small.
You are not supporting local shapers at all. JR doesn’t own his label at all. that is all I will say about it but next time you buy a JR you might as well pay in Yen.
Do your research Buddy, JR still shapes for them and plays a role in the R and D of new models. The boards are also still shaped in the local factory! The South Coast Foam blanks they use are also a local business. The owner and the people that work there also live locally, So yeah, still supporting local businesses and the local community.
Maybe the USMC doesn’t want the Ozzies moving in on their girls?
Oceanside does sport an abundance of hookers and Camp Pendleton is just up the road.
Yes. The marines are afraid the Aussies are coming for their hookers. Oceanside is about to become a battleground between Aussies and marines, don’t go there!
I Love it!
Ozzies getting some of their own shit.
U get what u deserve!
IT IS WHAT IT IS!
What’s this got to do with Ozzie Wright?
“Over Here , Over Paid and Oversexed”
I was so naive as a small child and had no idea that Kellogg’s Cornflakes , Colgate tooth paste ,Palmolive soap , Coca Cola etc etc were greedy American owned Multinational , invaders , come to rape, rob and pillage …. It totally Snapped Crackled and Popped my Rice Bubble when I discovered the Hidden Heinous Hegemony at my table …. and they are concerned about JS ?
But does a bowl of Weet-Bix really compare to the good ole Frosted Flakes. Let the breakfast cereal battle begin.
Round 1: Apple Jacks vs Captain Crunch
Weetbix ….. from Sanitarium …. owned by the Seventh-day Adventist Church and former sponsor of Mikey Wright , can do no wrong …. though I prefer Special K.
In battle 1 I like the sound of Captain Crunch ….. sounds like a good name for a bouncer or a ding fixer .
And they don’t pay tax due to their charitable trust status, at least in NZ anyway.
Interesting…
Like the dollar Bill says “ in god we trust “ and they trust him to help them to avoid paying taxes .
Going to the extreme, to create an article!? Legend! Be sure to wear gloves.
I can’t tell you how excited I am.
Album Matt just mad JS can shape a superior high performance stick. You ain’t fooling anyone with your resin swirl asym hack jobs.
Actually he seems to be fooling ALOT of people
Give me an Album over a JS any day, but I can’t afford the price tag. Of course, what do I know, I ride Firewire. Note that the Hydro Short is a great board, but is that really a TOMO, not a Firewire?
Totally, man! His boards are so shitty he fooled those kooks Josh Kerr and Asher Pacey into riding them!
Didn’t fool them he paid them.
Fuck Mathew McGillivray!!!
What ever happened to the “brotherhood of endless love”.
What’s this person got against the letter “c”?
I read it as “you fuk fuk Ozz up. O’side get out!!!!!”
Put down the ice pipe, and step away from the wall buddy.
That’s my fuk
It’s catching on!!
Sorry mate, that’s not original, much like your other thoughts
You’re a mind reader?
Read what I’m thinking now.
That’s right.
trump rulz, climate change is a hoax.
what do I win?
A peace of my mind.
What … why is longtom fiddling with goat testicles?
Sick of the leg humping.
Might try it on my kids
“Somebody has to stop these American wankers” …
USA the home capitalism and democracy as long as you are from the USA and don’t vote democrat.
https://youtu.be/qV_vX9iNma0