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Watch: In delirious innovation, Australian surf contest to fly blimp above lineup dangling Hyundai car keys to encourage giant aerials!

Land the key!

The upcoming 2021 Australian Boardriders Battle National Final at Newcastle Main Beach will not be just another Australian Boardriders Battle National Final at Newcastle Main Beach this year, no way, no how, for this year, for the first time in recorded history, it will also host The Hyundai Electric Air Show somewhere in the middle.

The Hyundai Electric Air Show?

Yes.

The Hyundai Electric Air Show in which 24 competitors will paddle out and attempt to grab a set of Hyundai car keys being dangled from a blimp, thus winning an electric Hyundai car for a year.

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Hyundai Electric Air Exhibition 2021

Per the press release:

Huge airs will be thrown down over the two days as one athlete from each club competes for the keys to a Hyundai Kona Electric for a year. It’s a massive prize – and the bigger the prize, the bigger the airs.

A Hyundai blimp will hover above the line-up, dangling the keys to the new Kona Electric above the break. Anyone in the heat who gets high enough to get their hands on the key, WINS!

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The Hyundai Air Show will run before the semi-finals on Sunday 16th May, with $1000 going to the winner’s club.

I suppose winning an electric Hyundai car for a year beats having to own one outright but let’s get serious here. The World Surf League should certainly adopt the electric hovering blimp but what do you think would motivate the world’s best surfers to leap and grab?

Joe Turpel’s golden microphone?

Ron Blakey’s baritone?

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Other?

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21 Comments
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Follow the Sun 🌞

Yikes! That commercial was terrible! FFS

channelbottom
Waterproof Polo

For a year? Wtf! Hyundai should be giving that ev to the high flyer for life surely?

ValiantScorn

When that sh*+ “car company” first started, you got (2 for 1). Buy (1)Hyundai get another free.

Stick man

We doin’ Big Blimpin’ dangling keys
Feel me uh-huh uhh, uh-huh
We doin’ Big Blimpin’ up in NMB

Beef & Beer

wOsl could do it with Caio’s BG Ponzi cash in an envelope so Gaby could snatch it…

Follow the Sun 🌞

They originally had an actual Hyundai Kona hanging from some military chopper and there was a weakness in the linkage. You know the rest.

Seriously… it could be true.

ricmatic

I want to see the idea that lost this bid. It must be insanely bad.

Eddie Haiku

Anyone who’s lent
A car to a friend in need
Knows this ends badly

@surfads

Can confirm true, was out surfing when they testing it a few months back. Oh the humanity.

janeausten

Was it excruciatingly boring waiting for the extremely unlikely concurrence of keys + surfer + aerial?

Barrelled

This is the worst idea since the decision was made to let Ashole Gargleballs run Stab.

Karl Von Fanningstadt

Word is the WSL would like to copy the idea. Instead of winning a car for a year, though, they’re proposing that whoever can grab the keys (or whatever is dangled) will get their own WSL produced limited series to appear on the organization’s app (don’t mind that every show will buffer every five minutes and cut out occasionally) along with Ferreira Files and Th(e)-Foiler (starring Kai Lenny). They are prepared with potential show ideas for every Tour regular except Italo, who already has his own show and is not allowed to compete. I got a copy of the list containing preliminary ideas (some more fleshed out than others) for proposed shows for each…

Gabriel Medina – A show about a trained assassin born into an organized crime family who is trying to get out.

Italo Ferreira – Already has his own show.

John John Florence – A show revolving around his new company he is forming with fake conversations/scenarios with prospective investors that don’t really exist. While technically the star of the show, lots of facetime will be devoted to Patches, the real star of the show.

Kanoa Igarashi – Something having to do with buying cufflinks and wearing popped collar shirts.

Conner Coffin – A show about a guy and the goings on of a small town in rural Northern California somewhere near the Oregon border. At some point, Conner’s character will play guitar for the city girl love interest who thinks he can make something of himself in the world of music, to which he says something like “my home is here,” or some dumb shit like that.

Morgan Cibilic – He helps build luxurious beaver dams.

Jordan Smith – A show about a swamp monster, played by Jordy, who falls in love with a reasonably attractive, yet overhyped model trying to find his place in the world.

Filipe Toledo – A show angling to make him the next Guy Fieri. He will travel to quirky food joints and eat a ton of disgusting food in the prep area before it has time to cool down.

Griffin Colapinto – A workplace comedy set at a petting zoo.

Frederico Morais – A show about making cheese.

Ryan Callinan – An ex-whatever the Aussie equivalent of a Navy Seal would be cop show.

Miguel Pupo and Yago Dora – The Unauthorized Adventures of Thing 1 and 2 from Dr. Seuss’s Cat in the Hat.

Caio Ibelli – Period piece about Napoleon Bonaparte during his exile on Saint Helena. Caio will play Napoleon.

Jack Robinson – A show about the Emu War and 1930s Western Australia.

Jeremy Flores – A show about a French pervert, author of several famous works of erotic literature, who helps an island police force solve crimes.

Ethan Ewing – A reboot of Wings.

Deivid Silva – A gameshow of people forced to spell the names of celebrities and/or famous fictional characters.

Jadson Andre – A show about a rogue dentist with a heart of gold who saves lives.

Kelly Slater – A show like the opposite of Myth Busters, where he examines a conspiracy theory and tells you why, even though there is no evidence to prove it true, it is real.

ADS – The Li’l Plumber (Negs will have a role in this show)

Leo Fioravanti – An explicit show about doctors and nurses who rarely do anything but sex each other.

Julian Wilson – Season 6 of the Dr. Blake Mysteries

Jack Freestone – A reality TV show with fake scenarios revolving around him, Alana, and their kid living in Hawaii.

Wade Carmichael – Superhero epic about Pie Man

Peterson Crisanto – A documentary about why fans have never cared about him.

Owen Wright – ’70s show about drugs where he wears a terrible brown suit with flared pant legs.

Seth Moniz – A show about selling luxury real estate in Hawaii. Seth will pretend to be a realtor for the sake of the show.

Michel Bourez – A series of workout videos focusing on plyometrics.

Matthew McGillivray – A show about an admiral who gets shipwrecked in the South Pacific.

Alex Ribeiro – A show about garbage collectors.

Connor O’Leary – Something like The Last Samurai

Mikey Wright – No one wants to watch anything with him in it.

Kolohe Andino – A show about a cattle rancher in Wyoming coping with the death of his lovely young wife from cancer. After fighting so many years with another woman, a sort of hippie, over a pack of wolves who terrorize his stock, he struggles to admit to himself he has found new love.

Ace Buchan – A show about an anthropologist who discovers the truth about massive genocide somewhere in Africa and is trying to get the U.S. government to intervene.

StarJamma

Top level shit. Elo needs to hire you yesterday and put you in charge of all the content.

Follow the Sun 🌞

Please let me know if any of these come into fruition! They sound compelling! 😂🤣

JohnsKnees

They ought to hang Joel Trupel from there and beat him like a piñata

StarJamma

For a year? They’re getting a car essentially leased to them for a year. That’s not a prize, that’s a fucking trap.

Manuka

That’s called “The Hyundai Carrot”

Otto

If the winner isn’t getting free charging then the winner is basically paying to be a rolling advertisement for Hyundai. Some prize. Glad to see gorilla marketing back in the game. It’s better than stencils on minors in HB.

The WSL should dangle keys to E-Lo’s office. Isn’t that how he got the job in the first place?
“Jump JoJo! Jump higher! Good boy” said Ziff.
“I identify as E-Lo. I might be cis too” replied Erik Logan.

new point local

holy shit, assumed this was a guest post by Rinsed Magazine

Ricky Spanish

Elo’s balls. I bet a few of the guys and girls would love to clamp down on those tiny fuckers


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