Land the key!
The upcoming 2021 Australian Boardriders Battle National Final at Newcastle Main Beach will not be just another Australian Boardriders Battle National Final at Newcastle Main Beach this year, no way, no how, for this year, for the first time in recorded history, it will also host The Hyundai Electric Air Show somewhere in the middle.
The Hyundai Electric Air Show?
The Hyundai Electric Air Show in which 24 competitors will paddle out and attempt to grab a set of Hyundai car keys being dangled from a blimp, thus winning an electric Hyundai car for a year.
Per the press release:
Huge airs will be thrown down over the two days as one athlete from each club competes for the keys to a Hyundai Kona Electric for a year. It’s a massive prize – and the bigger the prize, the bigger the airs.
A Hyundai blimp will hover above the line-up, dangling the keys to the new Kona Electric above the break. Anyone in the heat who gets high enough to get their hands on the key, WINS!
The Hyundai Air Show will run before the semi-finals on Sunday 16th May, with $1000 going to the winner’s club.
I suppose winning an electric Hyundai car for a year beats having to own one outright but let’s get serious here. The World Surf League should certainly adopt the electric hovering blimp but what do you think would motivate the world’s best surfers to leap and grab?
Joe Turpel’s golden microphone?
Ron Blakey’s baritone?