Collabs with Moncler, stocked on Mr Porter, hard-cover book Afrosurf. Very high-end, very sexy…
Do you believe in, as they would say in America, the vast, untapped monetary buffet that could be Africa.
Thirty-eight coastal countries, six island nations that are considered part of the continent.
Many potential pockets to be turned inside out.
Of course, has long been in the crosshairs of European economic hitmen. During the Berlin Conference in 1884, European powers plotted ways to explore, divide, conquer and exploit every mineral and man from Cape Town to Casablanca. Drawing straight lines on random plots of land. Sending lines of divisions through once peaceful tribes, cultivating divisiveness and hate.
The rest, as they say, is misery.
But now, a group of South African surfers have decided be proactive in the game of surf.
Mami Wata is a surf brand based in South Africa, created and run by indigenous South Africans.
“Mami Wata is on a mission to redefine the global surf market. This purpose-led, premium African surf lifestyle brand is already proving its global appeal with extensive international PR, collabs with Moncler and stockists including Mr Porter and Huckberry. Revenue to date is £400K+. Now raising funds for its international launch.”
Three hundred seventy investors have already contributed over 1 million English pounds, doubling their target of five hundred thousand.
Other stats include:
Sold 7300+ t-shirts, 2500+ trunks, 1800+ shirts, 1600+ caps & 1800+ hoodies
We have shipped 1200+ copies of our AFROSURF book to 39 countries.
Global media coverage includes CNN, GQ, Wallpaper, Monocle & HypeBeast
Moncler approached Mami Wata to participate in two collaborations
Their next pitch could be considered a VAL manifesto:
Surfing is a growing nine-billion dollar global market with participation surging eighty percent during Covid. Yet we believe the category is dominated by tired corporate brands telling the same stories with the same generic-looking products.
With African design, fashion and music having an increasing influence on global culture, Mami Wata is positioned to challenge what we believe is a stagnant industry.
Mami Wata is purpose led, different, with a distinct look, and an authentic story rooted in cultural diversity. We manufacture all our products in Africa.
We launched in Cape Town 2017, developing momentum with strong domestic off-line Direct To Consumer sales, considerable global PR, international wholesale orders to the world’s leading retailers (e.g. Mr Porter, Huckberry and Urban Outfitters) and two collaborations with iconic global luxury brand Moncler.
Seventeen days left to the crowdfund, if you want in.
In terms of this video ads out of touch-ness with what surfers think is cool, is this ad…
A. extremely out of touch
B. completely out of touch
C. mostly out of touch
D. out of touch
I am getting Eddie murphy “coming to America” vibes
With hard work one day you’ll own your own Mcdowell’s
This crowd-funded effort looks an awful lot like the colonization of their brand.
I’m sure there’s a Nigerian prince somewhere peering through the curtains
They could ask China for funding like the rest of Africa is doing.
The only positive coming out of that piece of excrement masquerading as an ad is that gorgeous chick.
the problem with Africa is that its full of Africans
Good luck to the guys but they are pushing shit uphill. All new surf labels are.
Not sure about the narrative about 1884 being when they carved up Africa. Does the author even do history? Talk about being about 300 years too late (e.g. Angola was settled by the Portuguese in 1575 and the Dutch in South Africa since 1652).
By 1884 Britain had already outlawed slavery for 50 years and there was that thing that happened in the US about slavery in the 1860s. 1884? The game was already up.
It’s a bit weird to push the label as being ‘African’. It’s not one homogeneous blob of a continent and never has been.
https://www.google.com/amp/…
Just check the intro …
https://www.thriftbooks.com…
ˈafrəkə!
Wait, what did I just watch?
Wata Mami!
Everything and everyone will be monetised.
And we will swallow it in the name of intersectionality.
embarrassed to say that clip was filmed down the road from me – guilty by proximity. increasing numbers of Mami stickers, mesh caps, and colour-blocked shorts (it must be noted not in african colours) seen in the past few months, almost certain to spread to a mall near you. on the other hand, perhaps more interesting than the offerings of florence marine x. game’s the game after all.
You a Strand local?
This confirms what I suspected all along.
Chas is a fuckwit.
Surfing began in Africa not Peru.
Italian surf historians will confirm my suspicions.
Eish
I was about to invest $150,000 until I saw that Sal Masekela is involved.
until you Sal Masakela was involved?
Wonder if they’d make me a jacket with Rasta coloured whistles to really put some white into my whiteness?
Heheheheh
Here ya go young cuntee.
Don’t need no stupid jacket.
https://uploads.disquscdn.c…
I’m so confused by this video.
Why the boots on the beach?
What’s up with the shit surfboard?
Couldn’t they say something, or are they feeling a little horse?
Why didn’t they play a tune in ALL the whistles?
I’m not even going to attempt to explain high art and fashion to you CB.
Don’t you dare even try.
Peaceful tribes
Remember them days sharpening spears around the fire?
That was some good Oomfoofoo rump steak we filet off those Suckers.
And the fingers are like baby pig ribs
Does the jacket come with the whistles?
Imagine cycling down a steep hill in that.
Bells, too.
Tyler might need a new clothng sponsor?