Days ago, it was announced that the World Surf League, headquartered in Santa Monica, California, had signed a stunning television rights deal with Latin America’s largest network, TV Globo out of Rio de Janeiro. Per the press release:
Today the World Surf League (WSL) announced that, beginning in 2022, Globo will be the official media partner in Brazil. The new three-year media deal will be effective from 2022 through 2024, providing multi-platform coverage that will be amplified on Globo TV, Globoplay, ge.com, and Canal OFF. This new media deal will give the passionate Brazilian audience the opportunity to watch the world’s best surfers in action, including all of the Brazilian athletes that are on the forefront of competitive surfing.
Questions immediately rose as to the use of the word “passionate” as it is the one and only adjective used to describe Brazilian surf fans and has, therefore, become a stereotypical trope. Racist-adjacent.
Why can’t Brazil’s fanbase be “informed” or “dedicated?”
In any case, calls are growing for the World Surf League to issue a formal apology to the federative republic. David Lee and I discussed, on yesterday’s podcast, and also discussed Neo-punk music. Worth your time, I think.