"Passionate."
Professional surfing has turned a gorgeous shade of green and yellow, over the past decade, with much order and progress following. Fit surfers doing much workout on Instagram. Mind-bending airs that could not have even been dreamt ten years ago.
The future is Brazil made even more certain, yesterday, when Santa Monica’s World Surf League inked a stunning two-year deal with TV Globo, the largest commercial television network in Latin America and the second largest in the world, thereby shocking media watchers.
To be quite frank, I do not know if the two-year deal was “stunning” nor if media watchers were “shocked” but I do think it is worth reading the press release in full without skipping one jot or corp-tittle.
Today the World Surf League (WSL) announced that, beginning in 2022, Globo will be the official media partner in Brazil. The new three-year media deal will be effective from 2022 through 2024, providing multi-platform coverage that will be amplified on Globo TV, Globoplay, ge.com, and Canal OFF. This new media deal will give the passionate Brazilian audience the opportunity to watch the world’s best surfers in action, including all of the Brazilian athletes that are on the forefront of competitive surfing.
In addition to full coverage of the Championship Tour (CT), the agreement also includes linear broadcast rights to the Challenger Series (CS), the path to the elite tour, as well as Longboard and Big Wave events. Globo will also have distribution access to original content series and documentaries produced by the WSL. As the home of professional surfing, the WSL will continue to broadcast all WSL competitions on its own digital platforms, its free app as well as its YouTube channel.
“For the WSL, being part of Globo’s multi-platform coverage, which speaks to millions of people every day, is something that will increase the sport’s current visibility, both in the availability of surfing content and the opportunity to become even more familiar with all the athletes who are part of the current generation of champions, as well as the up-and-coming generations, which are also exciting and very promising,” said Ivan Martinho, General Manager of WSL Latin America.
“The market has shown that surfing is already amongst the most loved sports in the country and has the highest number of active surfers in Brazil. The fact that it is now among the select group of sports that Globo chooses as part of its platform is a source of great pride for the WSL. I am sure that the increase in visibility to surfing will be very important in the construction of today’s surfing idols while providing a springboard for the idols of tomorrow,” concluded Martinho.
While providing greater visibility of professional surfing to a larger audience on free-to-air, premium, internet and streaming platforms, the Globo Group will use all of its experience by supplying broad coverage across all its platforms to bring a unique perspective and outreach to the sport of surfing and to the Brazilian athletes, who are a vital part of the WSL surfing elite.
Isn’t calling the Brazilian fanbase “passionate” a racist dog whistle?
I’m 99% sure it is.
Shame on Santa Monica.
Stay classy Sant i m o n i c a. Surf the shorebreak all you Passionistas. Get back on that strict sand diet. Go full seagull!!!!
Aw man, just missed my Channukah wish list
In this not so brave clown world, would it be a ‘racist dog whistle’ to call German fans morose?
Lol, half ur article is copy/paste – finished up only useless dog whistle of ur own. Thanks for wasting my time…
Whats the deal worth?
In a world where 2 = 3 anything is possible, I guess. Even a financially successful WSL. Thanks for giving the world hope.
No Chas, no it’s not. Not even close…
Portuguese needs a word like tifosi.
Haven’t they been referred to as the Samba Army, or am I imagining that?
Did I skip a jot or corp title?
If so, is it two or three years of this slop jockey bullshit?
This is all very reminiscent of the worlds second largest cubic zirconia.
You haven’t been banned yet?
You should join the club.
Try saying some negative things about pro surfing– that might do it.
Positive or negative is all good, It’s saying the same thing over and over and over and over that’ll do it.
Have you been drinking today? Different meds??
You’re in good form today Freerider.
Get an Avatar pic already Sam ffs.
No mention of money changing hands in this ‘deal’.
This Globo outfit probably wouldn’t wanna pay for it, and Dirk probably wouldn’t wanna pay them to take it.
If no money changed hands, Globo get another small-time niche program to fill spare airtime, and Dirk doesn’t have to do any work promoting his wife’s toy (that she’s no doubt lost interest in).
If money changed hands, someone got the raw end of the deal…
Yes, it could be a win win situation.
Globo pays nothing, and Dirk gets some (false) redemption by making it look like someone’s really interested in paying for the Wsl.
“Hey Globo, wanna buy some rights for content that anyone can access for free at anytime?”
Haha, 6 years in and Ziff gets a 3rd world contract.
What’s it worth? With no other bidders Globo probably got a pretty good deal.
Just call a spade a spade– without Dirks billions and a wife who’s into pro surfers–pro surfing would have been pretty much dead in the water years ago.
Looks like Dirk is gonna ride this out to the bitter end.
Well, tax write offs for ‘failing’, non-profitable businesses are nice too.
I wonder how Sophie Goldschmidt feels about this massive deal?
Sophie? Is that the girl ‘tennis’ player who was replaced by a Sup Pilot?
Girl tennis player (academic all-conference in the Big 12 BUT no athletic accolades), skier since the age of 6…so many worldly experiences to pull from
Globo group shares remain flat at.03 of a cent. I didnt know that .03 of a cent was a thing
It’s like about 32,000 lira , for reference
Does this mean South America is finally going to give something back to professional surfing? For almost the past decade the WSL has bent itself over backwards to pander to the Brazilian hordes, with seemingly no return. While they alienated the long-time fans who appreciate styles of surfing other than pumping past three sections to do a single (admittedly wild) punt, it was not as though Brazilian companies were jumping in to sponsor events around the world or fill the void left by the crumbling big three. I’d be less pissed off about the constant ball-gargling of the Brazilians by the WSL, or the passionate fucksticks who make every event site an unbearable carnivale for the two week waiting period (aside from Margies – thankfully reefbreaks, sharks, and no nightclubs seems a combination they’re unwilling to tolerate), if they were willing to stump up some cash and guarantee Cloubreak or G-Land or Mexico were going to be on the calendar for the next five years.
Americans are such cry babies. ME ME ME all the fucking time.
“how dare anyone make something that is not catered to my obnoxious boring ignorant ass.”
WSL is American. Go make another one so we can buy it too.
Why don’t you run a league with just Americans then. You’ve been doing so well after all. I’m sure it’ll be a success.
We’re all entitled to have a good free cry whenever we want thankyou very much. It is free, after all.
You bought much WSL merch lately?
The most brazilian thing on this whole article is your zika-logic rant. Brazil floats and shred of liquidity the WSL has
Who will be the next surfer to claim the Brazillian flag through some obscure family member?
Derek Rielly?
Chas Ferreira has a nice ring to it https://uploads.disquscdn.c…
Tati’s fellow albino on tour – JJF
“The market…” I surf to get the fuck away from Babylon, not have it dictate to me why I love the ocean. Fuck the WSL. Shove a globo through ELos white and shiny teeth.
Yet here you are advertising Derek hynds board. If you really teach what you preach, stop preaching in beachgrit comment section.
This comment takes the lead of those over the years for pure stupidity. Bravo.
are you going to put the missing fins up for sale on eBay maybe? !
I think he should just give them back to Hynd, so Hynd can loose the knee board trip and stand up again.
I’ve actually been pretty curious about kneeboarding myself for a super long time, but I’ve never tried it yet.. have you S. ?
No, never tried, think Greenough may have been the only one who really pulled it off with style– No whirly-birds either.
https://uploads.disquscdn.c…
never seen him in person, but he rips,
but nah, I’ve seen a bunch of dudes shred on them with real style, that’s what I’m talking about
Think he was the first–with the fiberglass ”flex’ board–he called it “Velo”— short for ‘Velocity’.
nah, people have kneeboarded since day one, I think even Ringo did it first maybe 1,000,000 years ago?
https://m.youtube.com/watch…
Good place to start, on your knees, if you’re curious
A mate of mine, who was a cripple, Wrote in candle smoke, “One day I’ll stand up and rip it into little pieces.” He did but he never did, not in the same way.
But that said I’ve seen some kneelos in oz absolutely shred it.
A couple here in nz.
You took his stuff! You pound him!
Haha, advertising Hynds boards?
I think it’s kinda funny– you can’t even ride those things fully standing up, without the tail sliding out.
I thing Hynd needs to find his missing fins–at least one of them.
You, fine sir, are passionate.
Nice to hear someone tell the truth how they really feel– you gonna block him for that like the others.
Oh, wait Chas– you don’t really block anybody, do you?
You have ‘someone’ else do that for you.
You really are a shit fisherman
For whom The Bells Trolls 💥
Racist!
You better be careful, you might get a 30 day block with that kind of rhetoric– but I do concur.
and yes, I agree with that sentiment 💯
https://m.youtube.com/watch…
Dread at the controls!
What difference does it make if the production quality still sucks?
Might I recommend the following stocking stuffer for E-Lo:
https://img.thriftbooks.com…
You starting to sound like our lord and savior Chaz smith and his son David Scales… which makes Devon Holy Howard Ghost.
What’s wrong with the production quality? They could surely let the muzzles off the commentators and show more of the real bts stuff, but as far as technical quality goes they have come a long way. I guess cutting to ad breaks at the wrong times is one fair criticism, but that is the nature of commercial broadcast requirements.
What you mentioned. Moving away from such scripted commentating.
The bad timing with cutting to ad breaks is a big fucking error. Every sport uses split screen now for ad breaks. Even golf. Fucking golf for crying out loud! In a sport with such limited time spent in actual sport action, how can this blunder continue without any effort put forth to have it addressed? Commercial broadcast requirements have changed with the demands of fans. That’s why we see split screen so much more. The WSL hasn’t even attempted to go there.
One last suggestion. Way more Kelly Slater in the booth. He’s brilliant in that space.
I’d like to see better drone footage too.
Hire one of these drone racers and slot that fucking thing in the barrel.
https://youtu.be/_CpXa8K1BhI
https://www.youtube.com/wat…
What really bags me is the stupid slow mo they employ for every “money shot”. Shows me the whose wave in real speed you kooks!
Knowing everything is racist these days, isn’t money shot a racist dog whistle too? Or just a deviant sex act we strived to deliver during our drunken youth? BG is so confusing!
Oh well
At least you must be right 1% of the time
What about though, is the real question…