"I LOVE LADDERS!"
Here we are, two events into the 2023 World Surf League Championship Tour season and it is difficult not to stand in awe. Oh, the waves were not perfect for either the Billabong Pro Pipeline or the Hurley Pro Sunset Beach but there were days that simply exceeded. Moments that drew our breath and made us feel.
Well, that momentum is certain to carry into the upcoming Australian leg which kicks off April 4th after a lonely stop in Europe for there, on Bells iconic shore, the World Surf League will unveil its newest partner.
Bailey Ladders.
Per the scintillating press release:
The partnership expansion is across the ‘23 and ‘24 seasons, with the ‘Official Ladder’ of the WSL seeing the continuation of the successful onsite activation, the “Bailey Ladders Leaderboard”, which will also continue on the live broadcast and across WSL’s social media channels.
“The WSL is happy to have Bailey Ladders increase their involvement to include the CT events in Australia for the next two years,” said WSL APAC President Andrew Stark. “We had incredible feedback from fans onsite and watching from home on the Bailey Ladders Leaderboard. We look forward to continuing this activation across four events in 2023 and 24, both onsite and online. We’d like to thank them for their ongoing support and for seeing the value in professional surfing.”
“Bailey Ladders is excited to expand our partnership with the WSL to include the two major Championship Tour events in Australia. We see this as a great opportunity for our brand, stakeholders and the WSL fans,” said Bailey Ladders Managing Director Asia Pacific, Scott Douglas. “Many surfing fans use our products every day, so I’m glad we can be part of the growth and excitement of the Australian WSL events.”
I have zero doubt as to the veracity of the “incredible feedback from fans onsite and watching from home on the Bailey Ladders Leaderboard” but am so curious as to how it presented.
Placards in the crowd reading “I LOVE LADDERS!” possibly?
Phone calls directly to the office of Mr. Stark sobbing over the beauty of ladders?
Incredible feedback from fans onsite.
It really doesn’t get better than that.