"I LOVE LADDERS!"
Here we are, two events into the 2023 World Surf League Championship Tour season and it is difficult not to stand in awe. Oh, the waves were not perfect for either the Billabong Pro Pipeline or the Hurley Pro Sunset Beach but there were days that simply exceeded. Moments that drew our breath and made us feel.
Well, that momentum is certain to carry into the upcoming Australian leg which kicks off April 4th after a lonely stop in Europe for there, on Bells iconic shore, the World Surf League will unveil its newest partner.
Bailey Ladders.
Per the scintillating press release:
The partnership expansion is across the ‘23 and ‘24 seasons, with the ‘Official Ladder’ of the WSL seeing the continuation of the successful onsite activation, the “Bailey Ladders Leaderboard”, which will also continue on the live broadcast and across WSL’s social media channels.
“The WSL is happy to have Bailey Ladders increase their involvement to include the CT events in Australia for the next two years,” said WSL APAC President Andrew Stark. “We had incredible feedback from fans onsite and watching from home on the Bailey Ladders Leaderboard. We look forward to continuing this activation across four events in 2023 and 24, both onsite and online. We’d like to thank them for their ongoing support and for seeing the value in professional surfing.”
“Bailey Ladders is excited to expand our partnership with the WSL to include the two major Championship Tour events in Australia. We see this as a great opportunity for our brand, stakeholders and the WSL fans,” said Bailey Ladders Managing Director Asia Pacific, Scott Douglas. “Many surfing fans use our products every day, so I’m glad we can be part of the growth and excitement of the Australian WSL events.”
I have zero doubt as to the veracity of the “incredible feedback from fans onsite and watching from home on the Bailey Ladders Leaderboard” but am so curious as to how it presented.
Placards in the crowd reading “I LOVE LADDERS!” possibly?
Phone calls directly to the office of Mr. Stark sobbing over the beauty of ladders?
Incredible feedback from fans onsite.
It really doesn’t get better than that.
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Disc Golf Pro Tour calling about the ladders
Welcome to the mainstream
In Australia if you finish bottom of the ladder you win the “wooden spoon”, so there’s always that sponsorship deal to look forward to.
pillows…for a soft landing?
Best way to reach the gutter
World Sparky League?
i too are skiing & leaping off the cornice…
https://www.youtube.com/wat…
guaranteed for the length of your ride
life!I can’t wait to see Zeke Lau use a Baileys Ladder to storm the judges tower like he’s at Normandy.
So Joe is actually going to say; “Official Ladder of the World Surf League” – Jesus!
maybe a bracket sponsor to go with the new “bracket round” – the shit show all held together with “scotch” sticky tape and “selleys” superglue!!
Lamer than New Kids on the Block.
Rusty Keaulana only rode Werner Ladders only Kooks or adult onset surfers ride Bailey’s
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don’t know what this is, but it’s awesome
I think it’s a tranny holding a ladder in the tropcs
Is that what you googled? Asking for a friend…
Haha classic
We can’t climb the wall of positive noise if they own all the ladders. Well played WSL
Kaipo: “With this lull, let’s check with the ladder, er, leader board…”
Bailey Dark Arts collab
Can hardly wait for the wsl Pure initiative of planting step ladders in the environment, that with careful nurturing slowly grow into extension ladders!
great for reaching above the low hanging fruit…
It’s all very well having ladders on board but it’s the snakes you have to watch out for.
‘With a break in the action, let’s cross to Kaipo. What have you got for us Kaipo?’
‘Thanks Shannon! We’re here on the historic steps at Bell Beach learning how to climb a ladder, and you know, it’s harder than it looks! So here goes…
Step 1: Step 1
Step 2: Step 2
Step 3: Step 3
Step 4: Step 4
Step 5: Step 5
Would you look at that! I can see the Great Wall from here! It’s in the parking lot! Back to you Shannon’.
‘Great stuff there from Kaipo. Let’s take a look at the replay…’
thats a great story kaipo!
Get ready for the “ladder” rankings… Who is moving up the ladder the quickest?
So Jackson Baker can finally have his own ladder and not have to borrow his bosses one.
pink ladder?
That is not a real press release?! Tell me you’ve made this up? Please?
I even cut out some other good bits! It is truly amazing.