Presidents and vice-presidents of sport governing bodies around the world are putting down pens, asking secretaries to hold calls, cancelling all but the most important meetings in order to stop and watch the historically unprecedented run of giddy self promotion coming out of the World Surf League’s Santa Monica offices.
Not since 1985’s WrestleMania has a sport executive been this out front, this “look at me.”
The Word Surf League’s spree is twice as impressive seeing that not one, but two c-suite employees are furiously patting their own backs at record pace.
Chief of Executives Erik Logan took time out of his schedule, days ago, to celebrate his feature in The Sydney Morning Herald titled “Something the sport has never seen’: The former Oprah exec bringing soap opera to surfing.”
“Now 52,” it begins, “(Logan) has led a series of seismic changes to the World Surf League’s (WSL) professional tours as it recovers from the pandemic – ruffling feathers and raising record revenue all with narrative in mind. ‘The growth and the explosion of the sport, with the firepower we have with our surfers, is something that the sport has never seen.'”
Not to be outdone, Chief of Sport Jessi Miley-Dyer found time to furiously celebrate herself for being honored at yet another conference.
“Miley-Dyer has received worldwide recognition for her work to progress surfing and women’s sport. Most recently, she was honored as an SBJ Game Changer for her groundbreaking work at the WSL,” she said.
As the personal aggrandizement reaches crescendo, bosses at the NFL, MLB, UEFA, La Liga, et. al. wonder if they too should hire publicists and be everything, everywhere all at once for the good of themselves as Logan and Miley-Dyer’s Instagram followers swell.