A heavy reckoning.
If there is one particularly ugly blight in the apocalypse we are currently living, it is the reanimation of once-proud Surfer Magazine. Purchased by The Arena Group a Toledo-sized handful of years ago, the dormant “bible of the sport” was given over to just pre-sentient robots named “Emily Morgan,” “Jake Howard” etc. and ordered to gobble up anything surf related. The bits and bytes were, then, repackaged with the purpose of duping the naive and/or unsuspecting into reading.
Weird robot talk seeped in, though, along with weird robot takes which have, increasingly, infuriated real boys and girls.
The latest?
Surfer bots have partnered with YouTuber Dan Harmon (not the famous one) in order to out beloved secret spots like Torquay’s Winkipop and Santa Cruz’s Steamer Lane.
“A love of surfing often leads to a love of travel, “Jake Ekardt” “writes,” making it even weirder by adding, “Surfers love to seek out remote waves and unknown places. Or nowadays, post up at luxury resorts alongside epic surf.”
Very…
In any case, Harmon also spoils Margaret River, presumably Main Break, Haleiwa, Hawaii which somehow includes Pipe and Sunset, and the Mexican Pipe way down Puerto Escondido way.
Local toughs seething that their once-veiled waves are now listicled. Making things worse, this is part two. Part one saw San Clemente, Coolangatta and Chungoo, Bali all thrown right under the bus.
A heavy reckoning.
Will Surfer be banned in all the towns it spotlit like Surfing once was from Salina Cruz?
Time will tell.