“Making one more dream come true: to have one of the most coveted brands in the world on my board."
The noted shoe and apparel brand Nike, which first entered the surf game in 2006 with the confusingly named Nike 6.0, shovelling millions of dollars at Kolohe Andino, Julian Wilson and Carissa Moore, only to exit six years later, has returned to surfing with the signing of Olympic gold medallist Italo Ferreira and women’s tour rookie Sierra Kerr, whose daddy you know.
“Making one more dream come true: to have one of the most coveted brands in the world on my board,” wrote Italo Ferreira. “This is more than a personal achievement; it’s about connection to the history of great sports heroes and a powerful family. This is a very special moment in my professional career! Joining this team gives me the strength and courage to keep facing obstacles and walk the way to the top. In advance, I thank my team @if15sports for their work and performance in the past months.
“We did it”
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Nike’s engagement with surfing has been marked by initial missteps, a strategic retreat, and now a cautious re-entry with a focus, as they say in marketing meets, on authenticity and key athlete partnerships.
The approach this time is about integrating surfing into Nike’s wider sports portfolio, ie getting surfers to buy Nike instead of the usual surf-themed gear, rather than creating a separate identity for it within the company’s branding structure.
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It’s no dreams in a Nike factory… https://uploads.disquscdn.c…
3.0 Constitutional Rights
Kennedy is in the Congress…and the Kennedy’s are in somewhat power…and their grandfather was a bootlegger…making illegal moonshine…wine, beer combo…
And I’m searching…the constitution…for a constitutional right…to party…neither left-wing or right-…
Parliamentarian partner indeed…
And hold a local, unrecognized office…independent…that has survived?
But without religious belief…more times than not a wino will end a conversation with “I love you man:…
I love you too…and I’m making chili tonight…”It’s chili weather, you know”…
That’s a constitutional right, without looking it up…
And listening to Still’s Something’s Happening Here…otherwise known as “For What It’s Worth”…
a real wino battle cry…borne on Brookie’s Birthday…S. wino Stills…
Four dead in OHIO…comfortable shoes…VOLLEYBALL…
Deported in question?
sign&memes carry AI?
Grab that bag Italo! Nike is one of the companies that is tough to support. While founded and started to support sports and athletes it has been corrupted and interwoven with political and social causes which a lot of people find divisive. It is resulting in a huge hit to their business. A ton of smaller athletic brands out there to spend your money with that don’t have that baggage.
This marketing approach seems to reflect the reality that in 2025 the most core surf clothing is the non surf branded stuff from Costco.
just italo it
NIKE: Goddess Of Victory
Haha Nike?
How square and mainstream can you get.
Conjures up visions of sweat-pants and tract shoes for the unhip and elderly.
Y’all forgot – Nike made an initial entry into the surf market in 1990 with none other than Laird Hamilton as their sponsored surfer – Aqua Sox and all
https://www.soniceditions.com/image/laird-hamilton-for-nike?srsltid=AfmBOooo202bgb6G_GKz1mwVS6SgNXHs4XA7Vxj_oVFJ7FoObSjMka4p
Alejo Muniz, Nat Young, Michel Bourez, Kolohe, Carissa … Who else had a swoosh?
Tattoos of shoes on your feet is big now . . Get on it people
Every time I hear Nike I think sweatshops. Am I the only one? https://www.lemonde.fr/en/summer-reads/article/2022/07/23/the-nike-saga-winning-at-all-costs_5991163_183.html
You’re right. Late 70s and 80s my brother used to go to S Korea for a couple of months. I used to get new Nikes every year. Reebok was also being made there back then.
Surf brands were late to the Asian Sweatshop bonanza.
Really?
$10 says he didn’t pen those words…
” I am sooo sto ked for to have more cash monies and to have fresh for instagram shoes everyyydayyyye.”
Xox
I haven’t bought a pair of Nikes since the early 80s.
JUST DONT DO IT!
you got out right before it got good. Wish I still had my OG Jordan 1 black toes, those things would be solid gold today.
They were cool in the 70s but poorly built. I’d go through a pair on the tennis courts in less than 2 weeks.
if I recall correctly, didn’t Knight build some of them in the early days at some factory he bought in Mexico? I was a massive baseball/football/basketball sports fan in my 80s youth, basketball most of all, started tracking MJ while he was in college, became a huge fan of his in 84 olympic run (epic bob knight quote in SI , basically counting off everyone he picked for team and then gets to end and says something like, oh yeah, and MJ the greatest player ive ever seen), and then of course it was nike.
Italo is the Connor McGregor of surfing. This dude must do so much cocaine it’s got to be wild.
Or not…
ooooooh, I get it now. You’re a Brazzo who backs Brazzos. I previously thought that you were just an insufferable wretch by choice, but I now recognize that you simply cannot help yourself. My sincerest apologies😂😂😂
You’re welcome!
new times… 10 wave pools, multiple world champs, the best competitive surfer of the century, big waves chargers, and now Nike heroes… Go Brazil. In the past we were only famous for our girls…
You also have hot dudes to bang, I like the swim wear too. You can see a lot of the penis.
Xox
We have it all!
Actually, Brazilians were very well known for being a complete nightmare to run into in Indo. The random line wolf was great but the fucking big hoards of aggression were a fucking nightmare. The girls asses were definitely on fire too. 😘
Old news Bro. Come down here. Get out of you comfort zone. You will love it. But Americans rather give their opinion on the world by staying at home.
did Manaus, São Paulo, Foz do Iguaçu, Brasilia and Salvador for a month in the 80s, beautiful place, didn’t surf but did go way deep up the rio negro from Manaus on a house boat for a week way off the grid back before they were more protective of that kind of thing. Everyone was beautiful, although they did warn us not to stop at stoplights when driving through São Paulo.
Yes! muito bem amigo! Always welcome.
Yeah the Russians and Israelis have taken over that space now anyway. And I’m just having a go at you. I travelled around with quite a few Brazilians, I found most to be pretty enjoyable.
There you go! I’ve also met some ‘Americans’. They are not as ignorant as they seem… kkkk. Insane how you guys think the world revolves around you… and you get to judge it…
We all get to judge the world dipshit. That’s part of life. Just like dishing out barbs and taking them in return. Learn about it.
“the best competitive surfer of the century”.
thought Slater was a Turk from Florida
Slater? great surfer. But Medina…
Swoosh-ed
Well, at least Nike isn’t Kerrupt.
I’ll give them a couple of minutes of kudos for good intentions – until they sign some ex-bro Ho as Marketing Director or some such lofty title …
Alright! Their couple of minutes are up!
Release the hounds!!!
Pitchfork sharpened ! Vat full of tar and a sack stuffed with feathers- ready to roll …
Sounds like a Swingin Party
https://youtu.be/NLIwGC5E7Zc?si=piOLJsMVLw_gHkrv
I got a pallet full of pikes.
I’m sure Dogsnuts knows what to do with them.
Goy any suggestions how to recruit Dogsnuts?
Haha you fuckwit 🙂
Xox
Haha you bummer 🙂
🥰🧚
Xox
I’ve on good information that Kerr parting with his equity ownership in Album ruffled some feathers on both sides of the deal.
Please tell us more! Really interesting news.
Didn’t just part ways. He created a brand that is straight up copy of Album