The name Drag comes from “Dick Dragger”.
A derogatory name for a bodyboarder used by stand up surfers during the great erect/prone wars of the early noughties. Since then a truce has been signed, and Drag’s been re-purposed for a multitude of meanings, including the age-old Australian tradition of sucking on a Winnie (for our foreign readers, this refers to smoking a Winfield, usually Blue, sometimes Red, cigarette). Drag’s simply genius t-shirt, which mimics the warnings found on Australian tobacco products, reads, “Dragging Kills.”