Where is the line between fraud and brilliant marketing?
Scott Valor, friend of BeachGrit and passionate supporter of surfing, was home watching the latest women’s CT webcast. It is not strange, for have you seen the state of their surfing? It is better than yours, mine and Dusty Payne’s combined. But he witnessed something strange as the webcast rolled on. No advertisements! Just 1-3 minutes of static nothing in between heats! And Scott Valor picks up in his own words…
“Ok, you caught me. I’m watching the women’s event, but they are ripping.
What I don’t understand is why they say we’ll be right back after a commercial break, then we are treated to 1-3 minutes of a repeat wave video and a written announcement that they will be back after a commercial break.
But no commercials. None.
Are you getting that? Is this some sort of payback to the viewer for shitty Rio (as in: We know Rio sucked, so here is a commercial free event before we throw up a pay wall for blown out Huntington Beach…)”
Just wondering.”
So now, there you have it. What do you think? Do you think the WSL is sucking in more viewers with unlimited freedom and then, POW, paywall? Do you think they will use the women’s tour as the guinea pig?
Bait and switch is, officially, a form of fraud in the United States.