Dane R. with the mountain and wave over his heart where he maybe should have left it.
Dane R. with the mountain and wave over his heart where he maybe should have left it. | Photo: Morgan Maassen

Rumor: Dane’s “new brand” just a rumor!

Dane Reynolds' "Destroyer" is a phantasm! Maybe!

Rumor is like very good and very new club drug. Oh how it makes the people dance! Heads back, music pulsating and…….ecstasy! No hangover in the morning either. Just delicate highs transitioning to a mellow status quo.

Except.

It is so very good that the kids are starting to crave. The boom boom boom don’t feel the same without it throbbing through veins and so the kids scream “Give us rumor! Give us undiluted exquisitely good rumor!”

Oh how difficult it is to keep up with demand! Your wonderful friends at BeachGrit slave away in the methamphetamine lab of our surf industry relationships, cajoling, begging, pulling apart chemical properties and bringing you the freshest we can because we love the dance! Others have started too, now, because what’s a market without competing cartels but sometimes in the heat of a kitchen, sometimes when ingredients are flying fast and furious, things can go horribly awry.

Like Dane Reynolds starting a new brand and calling it Destroyer. Maybe it is true. Maybe. Except I have an exceptional and deeply embedded source who tells me non. He tell me that Dane was in talks with Damon Way, wonderful musician, brother of Danny Way and founder of DC Shoes, incase luggage, amongst other brands and Steve Rocco, skateboarder and co-founder of World Industries, Blind, Plan B etc. etc. to launch a new brand. The talks went on, as talks do, and Damon and Steve tendered Dane an offer and…..he refused it! Allegedly!

Which is not to say that he didn’t go find a theoretical deal elsewhere with other partners. He maybe did and it may be called Destroyer and it may be based out of Utah and it may be the grandest! But Danny Way and Steve Rocco would have certainly been a more successful partnership. Those track records!

Now how does that feel bouncing around your synapses? Does it feel like an Electric Daisy Carnival?

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NEGATRON
NEGATRON
10 years ago

Shame, surfing needs a Rock ‘n’ Roll brand that isn’t trying to be a Rock ‘n’ Roll brand…

Tom House
Tom House
10 years ago

Destroyer’s best record is “Rubies.” Prove me wrong.

Audit In Progress
Audit In Progress
10 years ago

There used to be a skate truck brand called Destroyer (a sub-brand of Destructo), I wonder who owns the copyright?

Surfsasquatch
Surfsasquatch
10 years ago

Blood Fued: Chas Smith vs Factual Evidence

Chas Smith
Chas Smith
10 years ago
Reply to  Surfsasquatch

The best feud of all! And, really, I just wish I could start a brand with Damon Way.

Johnny Utah
Johnny Utah
10 years ago
Reply to  Surfsasquatch

Why come not just Surfsquatch? So much more symmetry

Surfsasquatch
Surfsasquatch
10 years ago
Reply to  Johnny Utah

Too close to “supsquatch”, and I would hate to be associated with inflatable mattresses. Plus, you arent the first to ask, so it clearly irritates people. If that isnt the goal of an online moniker I dont know what is.

Johnny Utah
Johnny Utah
10 years ago
Reply to  Surfsasquatch

Hey, fair enough. Didn’t think about the Supsquatch comparison, that would suck.

Loobs
Loobs
10 years ago

Bailing out on Rocco would mean he’s signing for Girl, right? Koston and Guy just bailed so they need pros (unless of course he starts dressing like a cholo then he’s on Chocolate)


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