Which one do you love more than all the rest?
Social media is an absolute hoot. Sometimes. When Twitter, Instagram etc. all first started cracking for the mags, a few years ago, I thought, “Amazing! Now the world will actually know how many people engage!” My computer skillz were such, and still are, that I didn’t know the numbers could be gamed. Derek’s were/are better. He can photoshop and edit li’l vids that the WSL threatens to sue us over. Neither of us are good enough to fudge follower numbers, though, (Hello barely 15k people on Facebook!) but whatever. We embrace reality! We stab artifice in its wandering eye!
In any case, objectively, which of our surf brands have the biggest following/are most popular? Do you have a guess? The lovely boys over at EmpireAve.com did an amazingly exhaustive study looking specifically at Instagram numbers. Not just which is biggest (surprise!) but which has the greatest engagement, which posts the most, which posts get the most likes etc.
The piece is full of fun facts and a provide a small window into how the brands see themselves, what they project and how that projection is received by the people.
And your favorite brand based on likes?
Billabong! Followed by Quiksilver, Rip Curl, Volcom and those upstart Mad Hueys!
Quiksilver actually has the most followers but people around the world clicked Billabong’s little heart more than all the rest…12 million times even!
Dig in to the rest HERE and for fun plug your own account into the mix. How did you do? Will 2016 be better? Let’s hope!
P.S. Todd Kline (@toddokrine) had 90,520 likes.
Who liked the Mad Hueys? Someone on here must of done.
i wish blunstone would tap the surf market. blunnies are fucken cool.
meh, an incomplete look to say the least! Unless they aggregate the brands’ many handles (e.g., rip curl has separate ids for use, aus, costa rica, europe etc.) it’s worthless.
My favourite brands are catch surf, ocean pacific, the mad Hueys, lairds new clothing line and holister of course! My favourite website is the inertia…
You have such great taste Jimmy! My other favorites include Afends, Rhythm, Fox, Dakine, 7S, Critical Slide Society, Mambo, Piping Hot and I exclusively drink Corona’s! (in order to make this comment I unfortunately had to view the Inertia – something about how much semen Greg Long ingests before surfing Jaws ALL DAY!! WOWEE!!)
does banana republic count? their heritage line is classic.
Todd has great teeth, but then most Americans do.