What did The Inertia's founder do this week? Unless you are familiar with Japanese pornography it'll come as a wonderful surprise!
The world’s favorite surf-based website is starting an edgy new column titled Who We Pissed Off This Week and it is as amazing as it sounds! Founder Zach Weisberg opens the series with a lengthy piece that lets us take a rare peek behind The Inertia‘s editorial curtain. Some gems include:
YOU MAD! Of course, you mad. I’ve long believed that if you’re not initiating conversations, you’re not a good media outlet, and our typical modus operandi is to move forward after a tempest in a teacup. No time for the rearview. Life passes. Time passes. Anger happens, and we must move on or risk turning into raisin-y, pillow-y versions of ourselves. We can’t do that. The world is spinning, folks!
Off the bat, one thing that seems most consistently misunderstood in observing feedback, no matter the issue, is that many readers do not understand that The Inertia is a platform for a broad diversity of perspectives to share their work.
We believe more strongly in the value of building a platform where conflicting and diverse perspectives coexist than exclusively publishing things we support.
And that’s us. That’s people. The only consistency we relentlessly champion is that of quality, respect, and embracing diversity, communication, and earnest self-improvement in the ocean and outdoors.
Then we are on to the main event! Part one of Who We Pissed Off This Week is Kelly Slater Super Fans. Apparently a contributor, JP Currie, wrote a piece on Kelly Slater’s interview with WeAreChange.org. He described it as, “Intentionally provocative, with ‘acerbic’ humor intended to draw a reaction.” And did it ever stir the thoughtful surfer loins! Almost 50 whole comments, most very negative of Mr. Currie’s style (which, if I am being honest, is neither provocative nor humorous).
And where did the esteemed Mr. Weisberg come down? On the side of truth and justice of course!
My concern with Currie’s column revolved not around the fact that it was critical of Kelly Slater’s interview. Great writers think critically. Great media outlets are willing to challenge icons. Both deserve a meaningful place in the fabric of The Inertia’s editorial offerings. Rather, my regret around this piece is its tone. And admittedly, that’s something we did absolutely nothing to curb. So let the daggers pierce us so.
When we challenge our heroes, I would prefer that we do so more respectfully.
Brilliant! Of course you remember the Charlie Hebdo killings, when crazed Islamic radicals stormed the offices of the satirical French magazine and murdered eleven for publishing cartoons about Muhammed. While the world shouted Je Suis Charlie one American cartoonist who prides himself on being controversial, Garry Trudeau, thought it best to blame the murdered for their own deaths. He said that the Charlie Hebdo cartoonists “wandered into the realm of hate speech” and, thus, implicitly, deserved what they got.
In a similar vein, it is wonderful that Mr. Weisberg gets to paternally scold one of his writers while at the same publishing his work while at the same time poking fun of Kelly Slater Super Fans while at the same time being a Kelly Slater Super Fan. That’s what I call having your cake and eating it too! Or bukkake!