Don't you love the juvenile egotism of these strutting baby surfers?
Babies are sensational little fucks. Cost nothing to make, light up your Facebook page with likes, you can dress ’em in little Stones t-shirts, they’re always eyeballing tits and when you get old and demented they’re obliged, ethically, to to clean your shit and find you a decent sorta old-age joint. Why wouldn’t you love ’em?
In this new spot by the Swiss bottled water company Evian, we see the wonders of computer graphics turning babies into surfers. Wait, the whole beach is full of babies, pounding bongos, strumming guitars, manning the bar, maybe even a couple playing with carrots in the dunes. Who knows!
What’s the metaphor for it all?
The embodiment of youth! The childlike nature of the surfer!
“We really like the surf universe,” the creative agency told AdWeek. “Not just for the spectacular physical thrills, but also for the healthy lifestyle, the philosophy and the cool spirit. Very ‘Live Young!’ ”
Watch here.
(Editor’s note: Yeah, it’s a slow news day, as they tend to be post contest. But don’t you love the juvenile egotism of the strutting baby surfers? The sheer fantasy of the conceit?)
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Do you know how many fucking Evian bottles I pick up off the beach every freaking week?!
Adorable babies or frat-bro drunks? I’d say we’ve made real progress here. https://www.youtube.com/wat…
How much did you get paid for writing that Matt?
Do you think that guy is thinking what im thinking? the opportunity of total domination by your superior stature
that was kind of dark…is this the desperate fantasy of his oxygen-starved brain as his helpless body succumbs to drowning? has he actually died already and witnessed some kind of doppelganger reincarnation walking by to go replace him on earth?
“It’s a slow news day, as they tend to be post contest.”
The irony in that comment Dell.
…it is no secret we need to bleed the WSL teat…
Possibly the most disturbing offering from a beverage company since the Orangina abomination.
https://www.youtube.com/wat…
I’m going to add this to the compilation of videos I’m making for when shroom season arrives this Mothers Day (8 May in Straya). CANNOT WAIT!