No endorsement: Hip mod slang!

Slang AF

I’ve been on a negative kicker today but I’m going to play through if you don’t mind. Tomorrow the sun will come out! Today I fucking hate when surf publications play to some sense of cool by using youth phrases 4 months after their pull-by date!

Stab is definitely the grossest transgressor these days. You’d think it would be The Inertia but their staff is even too kooky to be 4 months behind. Surfer‘s editorial staff is so confused as to why they have an editor no one has ever heard of/is gingy to write anything meaningful. Surfing only likes looking at pictures. Does Surfline have any stories? Australian magazines. The Inertia is such shit.

I drove past their offices by accident the other day, by the way, multiple blocks away from the already spent Abbott Kinney in Venice, CA and it made me laugh lots. They have offices multiple blocks away from the already spent Abbott Kinney in Venice, CA! With a big sign and stuff!

But back to Stab. Yesterday they posted a story about Carlos Burle carrying the torch for the Olympics. The caption read “It’s still lit AF.”

AF. AF. AF. AF. That’s rad AF. Cool AF. AF. Just write “as fuck” if you want to use the term! AF! AF as AF! AS FUCK. FUCK! AS! AS FUCK!

Did you ever read Hipster Runoff in its prime? That man did du jour slang so well that he broke the mold. Stab should only use the Queen’s English. Nothing more.

I feel bad, now, for swimming in Rory Parker’s pool. He does cantankerous so much better than me.

As Fuck you, Stab.

Wade Goodall river surfing
And this is Dylan Graves' Australian pal Wade Goodall, surfing with a feverish impatience!

Movie: Wild Waves with Dylan Graves!

Come surf Snake River, Wyoming, with Dylan Graves, Wade Goodall and pals…

I’m not a fan of fresh water. Too much weird shit going on beneath the murky surface.  Logs, boulders, slippery eels.  No sir, I do not like it.

River surfing ain’t for me.

Take Waimea River mouth. Standing wave looks super fun.

But what the videos don’t show is how disgusting the water is. Had plenty of opportunities to give it a try, was happy to sit on the sand and watch others frolic in a frothy leptospirosis ag run-off cocktail.

Google says the Snake River is among the cleanest in the US, though. Probably cleaner than SoCal ocean and I spent most of my life playing in that poison. But it’s an irrational thing anyway. I’m uncomfortable with the idea of catfish swimming around looking to suck on my toes.  Must be some traumatic experience from childhood I’ve repressed.

One random bit of knowledge I possess, down river traffic has the right of way. Whitewater rafts will blast straight through kayakers when they don’t get out of the way.

The surf industry fucking sucks!

But just right now! Bright days maybe ahead!

Do you remember being a youth and needing surf accoutrement? I do.

I remember walking into a surf shop, smelling the wax, seeing the pink Astrodeck, the Mountain and the Wave, the fluoro Shark watches, the checkered Vans, the Op shorts, the Gotcha Fishman and thinking they were the only thing that mattered in life besides actually surfing.

The product, the image, was, in my juvenile mind, synonymous with the activity.

Oh how I wanted it all! My parents could afford very little/nothing so I was left mostly on the outside looking in/with Wahlboard t-shirts from Pismo Beach but still. I dreamed.

And I wonder about kids today. They don’t lust for product, do they. They don’t walk in to surf shops with eyes wider than Matt Biolos’s pant legs. They don’t need anything to belong. There are no more signifiers and thus the industry has been in a decade long death throe.

Whose fault is it?

Maybe the Australian Surf Industry Awards!

I read this morning about them on the industry blog Shop-Eat-Surf. Let’s tuck in!

The Australian Surf and Boardsports Association held its annual awards in Sydney on Thursday May 26, celebrating the high achievers of the Australia’s multi-million dollar surf industry.  Held at the Crowne Plaza in Coogee, the night attracted over 200 retailers and brand representatives from all over Australia.

Both retailers and brands were recognised with 30 awards presented across a number of retail, product and marketing categories.

On the brand side, relative newcomer Vissla has announced its arrival as a significant player when it was awarded the Breakthrough Brand of the year. Rip Curl’s attention to technical details was well rewarded when it took out product of the year in the boardshort, wetsuit and surf accessories categories. The Otis Youngblood won sunglass of the year while Reef was the number one footwear brand.

It was also a big night for Billabong, taking out swimwear brand of the year and the men’s and women’s brand of the year. To cap things off Billabong also won the men’s and women’s marketing campaigns of the year.

It was another big night and SBIA president Anthony Wilson was delighted with its success:

“It’s nights like tonight that really sets our industry apart, it really did have it all,” “Wilson said.

And what the goddamn hell?

There are too many wrong things happening here to fully digest but the Crowne Plaza in Coogee?

Attracted “200” people?


Billabong swimwear “brand” of the year and marketing “campaign” of the year?

Arbitrary award shows are, in and of themselves, embarrassing. This embarrassing one launched in 2011, smack in the middle of complete and utter surf market meltdown. In the five years since things have gotten steadily worse.

Not that we shouldn’t fiddle while Rome burns (welcome to BeachGrit!) but celebrating and awarding our mediocrity/squandering of an entire movement/at the Coogee Grand Plaza just seems….lame. And if I was a kid today I would want nothing to do with any of it.

How can we fix?

I think Michael Tomson was very right when he proclaimed size is the enemy of cool and there are many interesting smaller brands popping up all over. Like Rolling Death Maui or OurCaste or Insted We Smile or Saint Laurent’s Surf Sound collection. Brands run by people who have a finger on the pulse, who still care. A trimmed Quiksilver is better than it has been for years and Lost, pulled from the teeth of a management group, has snap again. Etc.

Is the future bright? Who knows! Tune in this time next year for the first annual BeachGrit Awards live from the Santa Ana Holiday Inn to find out but in the meantime, fuck the other bastards.

great white shark falcon beach
WA state fisheries hooks a ten to fifteen feet Great White on a drum line, a couple of hundred metres from yesterday's attack on surfer Ben Gerring. | Photo: @9NewsPerth

Breaking: Kill Order For Great White!

Fisheries hook Great White of 10-to-15-feet near yesterday's attack… 

Yesterday, the surfer Ben Gerring was attacked by a suspected Great White shark an hour or so south of Perth. His leg was severed above the knee and the twenty nine year old remains in a critical condition in a Perth hospital.

As local surfer Paul Collier told ABC news,

“I was in fairly wide…Ben was in on the tighter section of Gearies, and the shark came up and attacked him, and I saw a big splash and a big pointed thing which was, I’m not sure, the shark launching.

“We dragged him up on the beach. Of course his leg was ripped off real bad, it was ripped off at the thigh.

“I’m just in absolute shock with the whole thing… [I’ve been] gathering support from other surfers and being with my surfer mates and talking it through.”

This morning, in response, the department of fisheries set three drum lines at the beach and, a few hours ago, confirmed they’d hooked a Great White of between ten and fifteen feet. It’ll either drown on the drum line or be pulled in and killed.

How do you kill a Great White?

I once posed that question to a shark fisherman. All you need, he said, is a rope lasso.

Let the fish swim through the noose and when the rope passes those iconic, collectable, priceless jaws and just before it reaches the dorsal fin, pull tight.

Four, maybe five minutes, and the White is dead. Hanged.

“Get ’em on the hook and they go neanderthal,” he said. “Use a powerhead and if you hit the wrong spot the spot the shark’s going to take off with half its face blown off. Of course, the lasso method ain’t perfect, either. Use the wrong people and they can get dragged over the side.”

Was the attack a surprise? Maybe not.

According to WAToday, 

“A 3.5 metre great white shark was reported by a member of the public about four kilometres south of Falcon Beach, just hours before the Mandurah surfer was mauled.

Another tagged great white of a similar size was detected by receivers on the north side of Garden Island, about 40 kilometres north of Falcon, on May 27.”

Movie: How bad do you miss Bob Martinez?

Looks like Bobby's let his shit go. Surfing loose, maybe better than ever.

I don’t think about Bobby Martinez often. Not surprising, guy more or less dropped off the planet when he retired from tour. Though retired’s not really the right word for a “fuck you I quit” moment.

It was lovely!

Telling a dickhead boss to go fuck himself feels great. I’ve done it a bunch of times. Never so publicly, only at the type of menial jobs for which I’m qualified, but still… I know how good it feels. Especially when you’ve got something better lined up.

You’re not supposed to burn bridges, but I’ve never really understood why. Why maintain a working relationship with someone you think is a total piece of shit?

I worked for a largish surfboard manufacturer for a few years. Absolutely hated the place. Caught the owner shaving wages multiple times. Dealt with his insane mood swings on a daily basis.. The day I changed all the passwords and peaced out was one of the best of my life.

I’ll hold that grudge ’til the day I die.

Looks like Bobby’s let his shit go. Surfing loose, maybe better than ever. Sick little edit from Vacation Club Studio. 

They’ve got some good stuff up on their site. Interesting vibe, good flavor. Their reel is pretty groovy.

I’m kind of amused by the way younger kids have started getting into the 80’s revival deal. I lived through that decade as a child, it was pretty dumb. Kind of want to write it their trip, but I suspect that’s colored by my unhappy childhood.

And I remember thinking the 70’s were campy and funny while I was in high school. This is really just more of that.