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Beach Grit

BeachGrit TV: Size is the Enemy of Cool!

Chas Smith

by Chas Smith

The surf industry is dying, says Michael Tomson! But he knows how to revive it!

Welcome back, dear enthusiast, to our second installment of BeachGrit TV’s Like Bitchin! Its poor production value matched only by its lack of host talent.

But who needs a host when you’ve got Matt Biolos? Not us.

Did you like when he dipped those surfboards in his halved water heater? Did you laugh when we went to a Donald Trump for President rally together and slapped minorities? It was a good time.

And I will tell you with complete certainty that a host, even as skilled as Ellen DeGeneres would fall totally flat next to our next shining star. If you are unfamiliar with Michael Tomson’s legacy please take the time to read Matt Warshaw’s post in the Encyclopedia of Surfing. It begins…

Forceful, articulate, self-destructive pro surfer and surfwear entrepreneur, originally from Durban, South Africa; world-ranked #5 in 1976; the founder of Gotcha. Tomson was born (1954) and raised in Durban, and began surfing at age 10, along with his younger cousin and future world champion Shaun Tomson.

And is very well-written but can’t match actually being in a room with South Africa’s Greatest Export (Besides Diamonds and …. Gold)™.

MT is kinetic. A complete experience and the stories he has saved in his razorblade brain could melt the paint off most walls. Interesting? The most!

After reading Warshaw’s work you’ll know he surfed professionally, founded Gotcha, sold it to Perry Ellis and called it a “whore,” founded MCD, sold it etc. but what fascinates me more is his finger on today’s pulse. He knows why our surf industry is dying. He knows how to revive it. He knows what’s next.

And so, I humbly invite you to sit down and enjoy a few minutes with the one, the only Michael Tomson.