A semi-dazzling advertorial from Jordy Smith and Neff…
Neff Headwear, a more-than-just-hats company, released a new clip of Jordy Smith. Or, new-ish. It’s pretty good. It’s called PLAY. All caps.
Thirty four seconds from the moment you actually hit play until you see Mr Smith ride a wave. That’s just under seventeen percent of the total running length. Which is too long.
We watch Jordy pull on a wetsuit while wearing a Neff beanie. Closeup on a Neff sticker while he fingers some Futures. Best fin system ever.
I get it. Gotta show the brand. Only real reason the clip exists. But if you’re not gonna jump straight into ripping you need to set the mood. Unless they were going for boring they did not succeed. I skipped forward until I saw him riding a wave, which is not good when you’re looking to snag some exposure for your brand. Went back and watched the whole thing because I’m supposed to.
The surfing is very good. Not exactly mind blowing. It has the feel of a commercial piece assembled from old clips, rather than a project Jordy truly threw his weight into.
The music was not to my liking. Sounds like a bad Talking Heads cover band playing inside a tin can. Purely a matter of taste. I am not the target audience. Nor am I the target audience for Neff clothing. Totally over paying to wear a logo. You won’t catch me dead with a watch on my wrist or sweatpants on my ass.
The surfing is very good. Not exactly mind blowing. It has the feel of a commercial piece assembled from old clips, rather than a project Jordy truly threw his weight into.
Which I think is proven out by the ender wave. Hideous barrel to fifty-foot frontside ‘oop. But I’ve seen it before. Over a year old at this point. I watched it a hundred times when it first dropped. Old hat these days. That loss of surprise sucked a lot of life from the clip. Recognized the wave the moment he pulled in. Knew what was coming next.
All in all, it’s not bad. I’ve seen worse. Worth a watch. But it failed to excite. Didn’t make me buy anything. So I can’t call it a success.
I’d be overly concerned with what you clowns, including myself, think as I cash that check.
Ova scawed on furst wayve. I Jordy. Do no like John John.
I actually had to watch the start again.
When you wear a beanie – I like beanies croqueted by nannas at markets – it goes over your ears as it is designed to keep your head warm!!
If you wear it on the top of your head you like a muppet or a smurf.
its a hipster fashion accessory the smurfs wear in the summer even
This reads like a letter from a severely disappointed grandparent who needs to let you know how they really feel before they pass on.
Nice work.
Beanies look like you’re about to put on a full body condom.
I think the lyrics in that song were “Bish bang tong, fish don’t echo”. I’d nominate it for worst music accompanying a surf video for the year.
Nope, that Felipe vid still has worse music. It’s a close race though.
Alright, looks like AiP is on the jury. How many do we need for a quorum?
for a board this size, i’d say three directors must be present