Just in: The Inertia pivots on drug abuse!

Previously very anti-drug, it now appears the world's third favorite mountain blog is turnt!

One of my most favorite things about political seasons are the new words that enter our vocabulary. Oh it is pure thrill for this linguist and the particular political season we are currently in the middle of is almost too much!

Some of my most beloved words/phrases thus far have been:

Down-ballot

Down-ticket

Surrogate (an old favorite)

Trumpian

Lewandowskian

and pivot.

Pivot is being used over and over to denote a change in subtle change in position as opposed to an outright flip-flop.

I think.

In any case, guess what? The Inertia just pivoted on its draconian drug stance!

I think!

You must recall the piece Why I Deeply Respect the Surf Industry for Glorifying Drugs and Alcohol. No? The sarcastic piece written by The Inertia‘s resident self-described “smartass” was very critical of drugs etc. Let’s read the end!

So go ahead. Keep making partying look super rad. It’s our culture! Keep refusing to talk about the consequences of poor decisions. Build more heroes. Watch them die alone, confused, in shock – in a way you wouldn’t wish upon your greatest enemies. Watch their friends and families struggle in plain view on social media. Then work hard to inspire kids to walk the same plank. Brilliant work! It’s art! It’s integrity. It’s surfing! Bravo, surfing. Encore! Encore!

In the off-chance that the powerful point was missed an editor tacked on a note reading:

Sarcasm! Sometimes more effective than earnestness!

But just yesterday the same “smartass” seems to have changed his tune, writing:

Surfing helps me to understand what addicts (interesting, passionate people) go through every day. Forsaking all other opportunities for the thrill of a nice tight line. Giving up everything for one singular focus and obsession. Being a fiend for that toot, a frothing slave for that dopamine rush. And as long as it doesn’t completely consume and destroy you, personal conflict is how we get better at life. 

Being a fiend for that toot!

A fiend for that toot!

Being a fiend for THAT toot!

A fiend for that TOOT!

If I did not know any better I would totally guess that the above words were written by a lifelong drug abuser. An unrepentant derelict living on the absolute fringes of society.

“Hey dealer…gimme some that toot and ummmm that dopamine rush too, muthafucka…”

And if that’s not a pivot I don’t know what is.

Fiends! For that toot!